Remove impression marketing-plan
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Being late without notice may give the impression that you’re distracted and unfocused. Plan for time to answer questions and create an environment that feels personal. Set every meeting with a goal in mind.

B2B Sales 309
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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

For any B2B company, it takes planning and a solid strategy to establish a successful brand. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. Branding is about establishing a unique impression of your company. Image credit: Patrik Michalicka on Unsplash.

Spending 325
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Three Top Tips to Ensure Your Website Can Handle More Traffic

Webbiquity

Many new companies opt for a shared hosting plan when creating their first website. However, as you begin to scale, you’ll quickly outgrow the hosted plan, as they are not designed to handle the bandwidth needs of high-traffic websites. This is great to begin with, as it’s a low-cost option.

Traffic 265
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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Every marketing team looks to leverage advertising channels to their fullest. A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. Or the opposite: a CTR might look high on a campaign that served fewer impressions overall, but to a smaller list.