The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Most B2B sales cycles are long and complex. Failure to Nurture Leads Correctly.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

seo.co

NOVEMBER 1, 2021

How competitive a keyword is, which determines its price per click or per impression. As long as the estimates are pulled from the same sources with the same methodology, you should make solid business decisions on the information. This is why we heavily advocate for targeting long-tail keywords in your SEO campaigns.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Adobe Experience Cloud Blog

AUGUST 17, 2017

If you get onto page one of Google, you have one chance to impress so make it count by using your allotted characters wisely. Focus on Long-Tail Keywords: It is estimated that up to 80% of searches are long-tail keywords. Think Local: Make Google’s location settings work in your favor.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Guest post by Max DesMarais.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

KoMarketing Associates

FEBRUARY 10, 2021

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” Write answers to these questions/subheaders in a paragraph that’s 40-60 words long. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data.

SERP 295

SERP Features Google Top of Funnel 295

ClearVoice

APRIL 12, 2022

Here are a few outcomes to consider: Overall site traffic : Clicks, or pageviews, on the article that contribute to your overall site traffic which could, depending on your digital advertising structure, lead to ad impressions and revenue. Long-tail keyword phrase: golden retriever breeders in Ohio. That depends.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

KoMarketing Associates

MAY 14, 2019

Consider the longer tail terms that are most relevant to the post. Ranking for the shorter tail, super competitive terms may be a long shot right now, but if you can build visibility around the longer tail targets first – you’re on the right track. Key questions to consider: How long has the post been live?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Launch Marketing

JANUARY 27, 2021

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

SalesIntel

AUGUST 7, 2023

Use long-tail keywords – Apart from questions; users often use long phrases when looking for information using their voice. These long phrases are long-tail keywords that are much more specific and have a stronger intent than short-tail ones.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Match keywords to the intent in the tags without making title tags too long.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Directive Agency

APRIL 15, 2022

In many cases, you may very well be surprised to discover that your top traffic-driving and impression-catching keywords weren’t keywords that you were targeting at all. Even though I got fewer impressions and clicks, these are still valuable keywords. . Further Optimizing Pages with Long-Tail Keywords.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Convince & Convert

AUGUST 28, 2015

The study found that only after two years will a blog post obtain 99 percent of its impressions. The study found that by day 700, a blog post will receive 99 percent of its total impressions. Echo: The “Echo” phase begins shortly thereafter and lasts until day 30, when 72 percent of blog post impressions are realized.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Hubspot

JANUARY 29, 2024

This doesn‘t mean you have to scour their Instagram and reference their last vacation (as we’ll cover later in this post) — but being able to reference something like a recent career milestone or a piece of content they've published can go a long way in potentially generating a productive response. Haven't you seen Glengarry Glen Ross?

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

KoMarketing Associates

SEPTEMBER 4, 2019

If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. New Hampshire”. Final Thoughts.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Matchcraft

NOVEMBER 14, 2019

Our Search Query Report provides all the standard and expected details, such as; match type, search term, keyphrase, clicks, impressions, etc. Using Interesting Query Words to enhance your keyword lists will lead to higher ROI as well by helping to identify possible long-tail keywords. Campaign Manager Pro-Tip.

Long Tail Marketing 70

Long Tail Marketing Keywords Marketing Management Budget Programs 70

ClearVoice

JANUARY 28, 2020

In their guide to avoiding jargon , The Plain Language Action and Information Network defines jargon as: Jargon is unnecessarily complicated language used to impress, rather than to inform, your audience. But what happens if you need to impress your audience while simultaneously informing them? More words might mean less work.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

QuanticMind

JULY 27, 2020

For example, brand and non-brand, or top head terms versus long-tail terms, or category/product terms, etc. Meaning, you’re not going to see impression share, or any metrics, on a competitor’s full account. Meaning, you’re not going to see impression share, or any metrics, on a competitor’s full account. Impression Share.

Impressions 65

Impressions Long Tail Marketing Keywords Adwords 65

Scoop.it

DECEMBER 29, 2022

But the question is; how can you grab your target audience’s attention, create a memorable first impression and achieve these goals with your ToFu content? It is a chance to make a lasting first impression on anyone struggling with SaaS marketing. You’ll find your answers in this guide. Focus on Informative Content.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions,” Fou said.

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Conductor

JANUARY 9, 2023

Here are some commands to try: Give me 30 long-tail keyword ideas to target on a post about [your topic]. Use GSC and Search Console Analytics to look at clicks and impressions for each keyword. If you are involved in SEO and content creation you should experiment with the tool. Create an article outline for [your topic].

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

Unbounce

JUNE 1, 2021

The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline. Nespresso’s impressions increased by 52%, while their conversions skyrocketed by 57%. But I’m guessing you’ve seen their general brand awareness campaigns, not their hyper-targeted conversion campaigns. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

seo.co

JANUARY 26, 2022

Here are several impressive statistics from 2020 : $1.7 Each tag has space for 20 characters, which means you can use long-tail keywords that go beyond basic one- or two-word phrases. Etsy has experienced tremendous growth over the past five years and is now one of the world’s largest ecommerce sites. 53 million active users.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. No CFO, no matter how marketing savvy they are, will be swayed by impressions or ad conversions. CFOs are most interested in revenue and cash flow. You won’t have all the answers.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Paid Search Agency 72

Paid Search Agency Ads Ad Exchange Advertising Agencies 72

A Better Jones

MAY 2, 2019

Deliver Customized Content Stellar content is the best way to make a great first impression on new leads. Think of questions that users may ask that will serve as long-tail keyword phrases and research them. Google will then be able to target your long-tail keyword phrases more effectively.

Marketing AI 75

Marketing AI Long Tail Marketing Planning Peer-to-peer 75

KoMarketing Associates

OCTOBER 20, 2015

It doesn’t currently have all of the features or support that Google’s platform does but it’s continuing to grow and is worth consideration as a platform to capture impressions and clicks to mobile devices. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

ANNUITAS

OCTOBER 23, 2014

You may be advised to go after high-traffic keywords on the periphery of your space because of the impressions they drive, or you may be tempted to divert money from a low-conversion ad group to a higher-converting one because volume of conversions is supposed to equal success. Embrace the long tail-. Focus on lead management-.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Scoop.it

FEBRUARY 10, 2022

Compare impressions and clicks and examine the engagement rate different publications have. Research the phrases and specific long-tail keywords they use when looking for data on social media. Keep an eye on the engagement rate, clicks, impressions, and site traffic. Check the viewer’s reactions to images and videos.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

KoMarketing Associates

AUGUST 11, 2015

Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Impressions in the SERPs (how many people see your content as a result). Click-through rate (CTR) = clicks/impressions. Display the impressions column from high to low. Impressions represent how many users viewed your content in search engines. Thus, Post 1 has a much lower CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

KEO Marketing

OCTOBER 23, 2015

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Long Tail Marketing 48

Long Tail Marketing Keywords SEO Sales Qualified Leads 48

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. Better ad copy can go a long way to boosting your CTR. What’s a “good” CTR? Does CTR affect your SEO?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

KoMarketing Associates

JUNE 1, 2016

As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take. For advertisers who were holding sub-4th positions, this change caused a dramatic drop in ad impressions and clicks. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Anyword

AUGUST 18, 2022

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Relevant KPIs (site sessions, clicks, impressions, conversions, etc.). You’ll see clicks, impressions, average positions (rank) for keywords, and CTR data on the keyword and URL level. Audience demographics.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

DECEMBER 13, 2018

Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., play a role in your content’s ability to rank organically , and you only get one shot at a first impression. Create a Keyword-Focused Headline. Focus on the Introduction. Break It Up .

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

QuanticMind

MAY 20, 2019

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. long-tail keywords like Freckled Mint TCHO-colate Chip and Strawberry Tres Leches) are like many flavors in the ice cream shop that have not turned around (i.e.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40