Zoominfo

MAY 1, 2023

A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. Or the opposite: a CTR might look high on a campaign that served fewer impressions overall, but to a smaller list. Consider these scenarios: Campaign A: 300,000 impressions and 100 clicks =.03% Low clicks?

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Webbiquity

MARCH 15, 2022

You can use GA to track conversions, see where people are coming from and identify potential issues with your site — like a high bounce rate or low dwell time for important pages. It’s critical for SEO, your chance to make a great first impression, and your virtual store front. You can also try splitting it over multiple pages.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. Guest post by Ann Smarty. And you’d better deliver.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Martech

NOVEMBER 1, 2022

While most people associate first impressions with meeting someone in person, the same phenomenon occurs when someone lands on your website for the first time. They usually have one static homepage and then create zillions of landing pages to personalize for promotions because it’s troublesome to get the website changed.

Account Based Marketing 107

Account Based Marketing Impressions Click Rate Landing Pages 107

Webbiquity

APRIL 18, 2023

Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Biznology

APRIL 11, 2018

As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference. Put a landing page URL on your promotional products. Think about ways you can use this tactic on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Marketing Insider Group

APRIL 2, 2024

It lays down a solid foundation in a world where first impressions are made in milliseconds, and search engine rankings can make or break your online presence. They lay out all your website’s pages for search engines, making it super easy for them to get the lay of the land. So, what’s the takeaway?

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Marketing Insider Group

SEPTEMBER 2, 2020

When a new user lands on your website, the code drops a browser cookie. Impressions and engagements are more meaningful metrics to track. Conversion campaigns encourage users to take a next step – whether that involves completing the checkout process, filling out a landing page form, downloading a freebie, or making a purchase.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. The most important quality of any business website is that it reflects well on your brand and makes a strong impression on visitors. As a result, these pages aren’t doing nearly as much for the marketing strategy as they could be.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Unbounce

OCTOBER 21, 2021

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). And this is where your landing page steps in. They’re just sitting there, waiting. Sounds familiar?

Landing Pages 145

Landing Pages Top of Funnel Conversion Rate Cost per Lead 145

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ). Give your landing pages some TLC.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. To improve your landing page’s loading time, some steps you can take include keeping image sizes small and hosting your site on a fast server. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

Martech

MARCH 28, 2023

The aim is to deliver visual content that renders for each individual customer at the moment of impression. This builds on Movable Ink’s experience with providing dynamic content for emails that renders at moment of opening, and a similar offering for web pages and landing pages. Why we care. Two reasons.

SMS 89

SMS Deep Linking Landing Pages Mobile Marketing 89

seo.co

JANUARY 10, 2022

Your website is the best chance you have at making a great first impression on potential new customers online. As a general rule, important pages are ones that: Have the highest likelihood of attracting new traffic. Form the strongest impressions with new users. Are weighted more significantly than other pages by search engines.

Marketing Websites 105

Marketing Websites Landing Pages Lead Scoring Lead Ranking 105

Unbounce

NOVEMBER 16, 2021

Your ad copy allows you to make a lasting impression on potential customers. Ad copy’s gotta stay direct and to the point because you only have so much room to make an impression. Line up your ad copy and landing page copy. But, your best bet is to create a conversion-focused landing page for your ad campaign.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Unbounce

JULY 6, 2021

It’s time to make your first impressions, and they must count. We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. What Should Your Startup Landing Page Accomplish?

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Unbounce

FEBRUARY 22, 2022

Branding is all about first impressions. Those impressions matter on a landing page. The design elements you choose for your landing pages — including typefaces —affect your brand’s reception and recognizability. A study of over a million web pages found that 85.5% Image courtesy of OpenClassrooms.

Landing Pages 86

Landing Pages Brand Identity Branding Impressions 86

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Optinmonster

DECEMBER 30, 2023

First impressions are crucial. If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. They were usually folded in half so passersby could see the top half of the front page.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. It takes milliseconds for someone to form a first impression of your website.

Landing Pages 134

Landing Pages Loyalty Ad Building Brand Identity 134

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. Once you publish SEO friendly content on your pages, the next step is to track the KPIs of your posts.

Social Media 154

Social Media SEO Cost Per Click Media 154

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). Find out which URLs have grown or dropped over time. 

Brand Identity 106

Brand Identity Branding CTR API 106

Unbounce

NOVEMBER 14, 2021

One popular lead generation method is using a lead capture landing page. These pages offer your audience something like a resource or newsletter in exchange for their contact info. Lead capture landing pages give you the chance to offer early information or access to upcoming products in return for an email.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Spiralytics

SEPTEMBER 11, 2023

It’s a crucial gauge of user engagement because it indicates the cost-efficiency of your ad in driving clicks to your website or landing page. It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Unbounce

MAY 11, 2021

One of our favorite landing page examples of 2021 by Grass Roots and Mutesix uses the company’s knowledge of the entire customer journey to tell a story, taking you through the whole conversion process. In other words, you’ll have content and landing pages that convert. Image courtesy of Grass Roots and Mutesix.

Template 143

Template Landing Pages Touchpoints Top of Funnel 143

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

NOVEMBER 18, 2021

It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. In this example, Raise Craze offers a textbook example of maximizing the impact of a first impression. Lean on Landing Pages. Let Social Proof Do the Talking.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

SmartBug Media

AUGUST 6, 2021

Your quality score is too low: This has to do with ad copy and landing page experience. Essentially, you need to be sure that there is alignment between your target keyword, its relevance to your ad copy, the ad copy’s relevance to your landing page, and the landing page experience overall.

PPC 98

PPC Lead Scoring Lead Ranking Landing Pages 98

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong. Optimize Your Landing Pages for Email Sign-ups Today. Need help getting started?

Impressions 129

Impressions Examples Landing Pages Opt-out 129