How-To Maximize Your First Impressions With Video Thumbnails


In this same vein, first impressions can be the most important ones, especially for a sales professional. And when that first impression is an email, the deck is already stacked against you. It is your virtual first impression.

10 Impressive Examples of Influencer Marketing Campaigns


Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?

Trending Sources

45 Impressive Marketing Operations Champions You Should Follow [Infographic]


Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes?

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.

11 Impressive B2C Campaigns That B2B Marketers Can Learn From


Tesco then continues to impress by providing the solutions on a clean, easily navigable platform. As you consider how to add a human touch to your marketing campaigns, think how you can expand beyond email personalization tokens to impress your customers.

The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions

Content Standard

Stay tuned for more Snapchat marketing insights as this series develops and helps you gear up to create disappearing stories that leave lasting impressions. When my friends and I first encountered Snapchat in college, we awkwardly laughed about its premise over dinner conversation.

5 Steps to Build an Impressive B2B Account-Based Marketing Framework


As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign.

How to Make a Great First Impression: 9 Tips to Try


Did you know that it only takes a tenth of a second to make a first impression? Whether you're meeting new connections, team members, potential employers, or customers, I've put together a list of tips designed to help you put your best foot forward and make a killer first impression.

You never get a second chance to make a first impression


The post You never get a second chance to make a first impression appeared first on Biznology.

Why 34 clear facts on Viewable Impressions matter


Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement.

Want to Get Promoted? Impress Your Boss by Doing These 7 Things


I once made a really big hiring mistake. After a series of promising interviews, I took on an intern whose level of professionalism, performance, and overall demeanor quickly took a turn for the worst.

The Art of the Business Lunch: Etiquette Tips for Making a Good Impression [Video]


Impressions matter -- especially in business. Oftentimes, you'll find you have to make a good impression over a business lunch. As it turns out, your choices and behavior at these meals can be very, very important to your success.

Lessons From The Bachelor: Would Your Marketing Get the First Impression Rose?


And there’s an important lesson for marketers from the hit TV show: first impressions really do matter. The Power of the First Impression. People are drawn towards content, though many content pieces fail to impress. Marketing First Impressions Are a Team Effort.

How Deluxe Earned Over A Billion Impressions With Small Business Revolution

Marketing Insider Group

The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group. Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can we also produce great content that inspires and engages an.

Improve your “quality score” with Increased Impressions

EMagine B2B Blog

Anyone who has ever run a Google AdWords campaign has heard the term “quality score” But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query” [.]. Online Marketing PPC

Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results


The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads.

80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind


” However, in contrast, The Fournaise Group conducted a study that found that while 90% of CEO’s do trust and value the opinion and work of both CFO’s and CIO’s, a full 80% of them do not trust and are not very impressed by the work done by marketers.

How to achieve 1 billion impressions


The post How to achieve 1 billion impressions appeared first on Biznology. Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Brand Business Conversation Facebook impressions marketing Marketing and Advertising social media Social network

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure.

Rules 12

How Brands Use Pop-Up Experiences to Make a Lasting Impression

Content Marketing Institute

The post How Brands Use Pop-Up Experiences to Make a Lasting Impression appeared first on Content Marketing Institute. A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum.

Website Planning for a Fantastic First Impression and Increased Engagement

Hinge Marketing

This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm.

6 assumptions push marketing gets wrong


Theirs is the world of buying eyeballs and hoping some small percentage of the people attached to the eyeballs do something positive, or at least come away from the experience with a favorable brand impression.

How promotional merchandise magic can make the difference in your marketing campaigns


Relying on a resource like the British Promotional Merchandise Association can help your company make that ever-important impression and connection with your customers. Image credit: Promotional merchandise is one of the oldest types of promotions.

Social media strategy leaders: Sarah Nilson


The data that is shared with executives includes—follower growth, impressions and engagements, and conversions coming from social media. Welcome to the next post in a series celebrating leaders in social media strategy.

Facebook ads vs Google adwords: 7 key criteria to decide


To measure effectiveness, Google Adwords uses more traditional digital media measurements like: impressions , clicks, click-through rate , and conversions. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ).

Want Your Technology Website to Make an Impression? Make it More Human

Hinge Marketing

At Hinge, we recently interviewed leaders from a long-standing, successful technology firm. The secret to their success? Strong client relationships that begin during the initial proposal phase. Isn’t it interesting that even for a tech firm, the human element is the key to success?

How Trump’s brand positioned itself for victory


The brand promises and personality should respond to these intense feelings, to consistently establish an impression that is focused, relevant, and credible. Social media and brand impressions – The shocking statements by Trump provided an unprecedented, ongoing feast for social media.

Don’t screw up your social media listening


Impressions – Be careful with this one. Many times I see a report claiming that a Tweet “reached” 10,000 accounts and generated 25,000 impressions. Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice.

How to use Instagram marketing to get new leads for your business


Images have the power to draw visitors in and they need to make a good first impression while communicating the brand benefit. This sets the scene for your brand to be instantly recognized and makes a good first impression to hook a visitor.

Media 48

Making a Big Impression: How to Make Your Small Tech Firm Look Big

Hinge Marketing

Smaller tech firms often struggle to convince clients they have the staff, knowledge, and ability to handle their business. These smaller firms fear they come across as too small.

5 Ways to Make A Killer First Impression On Social Media


The thing about good ole’ Charlie was that he was always trying to make a good impression—on his Valentine that never was, on his dog Snoopy, on his best friend Linus, on the red-haired girl he didn’t have the courage to approach, and so on. How important are first impressions anyway?

Meet more new clients with these 8 tactics


When you reach out to potential new clients, they come looking for you and they will often draw a first impression from your profile and your own status updates.

Media 30

Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions

Modern B2B Marketing

In particular, when it comes to display advertising efforts, impressions are important too, and their impact shouldn’t be ignored. Utilizing scientific A/B testing methodology, we can isolate the influence retargeted ad impressions have on conversion rates.

B2B 11

Social media strategy leaders: Kerry Gallagher


Early on, we focused mostly on impressions. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers.

B2B’s Problem with Pay-Per-Click: Three Things You Need to Know


You may be advised to go after high-traffic keywords on the periphery of your space because of the impressions they drive, or you may be tempted to divert money from a low-conversion ad group to a higher-converting one because volume of conversions is supposed to equal success. It’s OK if your PPC agency is freaking out because they are not able to show you high click-through and a low volume of impressions.

Click 30

Do you still need to measure brand awareness?


To me, the two metrics you really care about are impressions and conversions. It’s not always easy to measure impressions or conversions, but it’s not easy to measure brand awareness, either. As a marketer, I am a late bloomer.

Building a stronger brand and culture with “keystone habits”


This not only made a huge impact on its customers, which was often shared online, but also made an indelible impression on the JetBlue employees. Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

T he recent Harvard study (6/09) is worth the read… Separately, I did find one reach/impression benchmark for Twitter. Impressions: Essentially, the # of ad repetitions x the total placement source circulation. Twitter tools for seeing/understanding reach and impressions.