The Comprehensive Guide to Impression Shares

Hubspot

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start.

How to Create Welcome Emails That Leave an Impression

Benchmark Email

There’s no underestimating the benefits of a good first impression. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than… The post How to Create Welcome Emails That Leave an Impression appeared first on Benchmark Email.

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What Is Cost Per Impression?

ClearVoice

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.

Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

Make your first impression count with a remarkable musician bio

ConvertKit

It also showcases a few of the impressive artists those musicians have performed without getting into the weeds. Be sure to include those impressive write-ups. The post Make your first impression count with a remarkable musician bio appeared first on ConvertKit.

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Interviews zFeatured Homepage zNews

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Interviews zFeatured zNews

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.

6 Cold Calling Tips to Make a Great First Impression

Convert

Not every sales call is equal, and when you do have a willing recipient on the other end of the phone line, it’s vital to make a great first impression. So what can you do to master the art of a great first impression during cold calls? And there you have it: a great first impression.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.

Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced that some impression share metrics will now be available for use within custom columns. The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal.

AdExchanger Podcast: Attention, Not Impressions

33Across

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across.

Why Target Impression Share in Search Engine Marketing?

QuanticMind

Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share

The Strange Relationship Between Impressions and First-Party Data

NetLine

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But impressions offer little beyond these soft brushes of interest.

Social Media Impressions vs. Reach: What's More Important?

Hubspot

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500.

Impressive Marketo User Summit

LeadSloth

In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.

B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.

How to Impress Your Clients with Proper Social Media Reports

Oktopost

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Provide your clients an overview of how well certain social channels are helping them meet key objectives, and you’ll impress them with your awareness of, and careful attention to, what works for them. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results.

Instagram Impressions, Explained in 100 Words or Less

Hubspot

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. Here's an easy way to distinguish impressions from reach. Impressions measure the number of times your post or ad appears to users.

Five Tips for Turning Cost Per Impressions into Opportunity

33Across

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast.

19 Impressive Product Demo Videos You'll Want to Copy

Hubspot

This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The post 8 Impressive Examples of Employee-Led Storytelling appeared first on ClearVoice. Who should tell your brand’s story?

The 12 B2B digital marketing strategies to impress your boss next year

Modern B2B

The post The 12 B2B digital marketing strategies to impress your boss next year appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Digital Marketing ABM ABM Programmes B2B Marketing Social Media Strategy

Why Personalized Marketing Makes a Great First Impression on Customers

TowerData

Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.

“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

Heinz Marketing

This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram.

Using the Science of Signaling to Make a Lasting Impression

PFL

The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed.

Four Ways to Ensure You Look the Part in Business

Webbiquity

One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing

How to Increase Your Twitter Impressions Organically

Sprout Social

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression. Each scenario counts as an impression, for a total of three. Keep in mind that an impression doesn’t mean a user clicked on your Tweet or took any action.

Why Brand Impressions on Facebook are Way Better than Email

B2B Marketing Traction

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8 Impressive Ways to Start a Cover Letter, with Examples

Hubspot

An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. Impress employers by telling them something about your skills or experiences they don’t already know. This is a memorable and impressive tactic.