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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!) Quick Takeaways. Make your case studies relatable.

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New EveryoneSocial Features: Security, Impression Data + More

EveryoneSocial

SOC 2 announcement Public post pages analytics Sharing to company pages on LinkedIn Amped up impression data Native video on LinkedIn Slack and Team integrations. Impression data? From your Activity dashboard, you can now see Impressions analytics for posts shared from EveryoneSocial. SOC 2 Type 2 with No Exceptions!

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Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced that some impression share metrics will now be available for use within custom columns. The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal. Learn more!

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Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

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What Is Cost Per Impression?

ClearVoice

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

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Social Proof: Shaan Puri on Curating First Impressions

Buffer

” Ultimately, I wanted to walk in and leave an impression on whoever I was meeting. Q: And when did you start this process of attracting like-minded people? I started when I was first interviewing for a job. I asked myself, “what am I trying to do in this interview?” And that's a brand, right?

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Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.

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How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance via @sejournal, @seomonitor

Search Engine Journal

The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal. Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board.

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Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report

33Across

The post Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report appeared first on 33Across. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions. The importance of early engagement. January 18, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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AdExchanger Podcast: Attention, Not Impressions

33Across

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do.

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The Strange Relationship Between Impressions and First-Party Data

NetLine

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But on its own, impressions are merely a pile of dirt, equally full of promise and full of nothing.

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6 Cold Calling Tips to Make a Great First Impression

Convert

Not every sales call is equal, and when you do have a willing recipient on the other end of the phone line, it’s vital to make a great first impression. So what can you do to master the art of a great first impression during cold calls? Yet cold calling scripts can be a huge boost when it comes to making that great first impression.

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26 Ideas for a Twitter Bio That Makes a Great First Impression

Hootsuite

The post 26 Ideas for a Twitter Bio That Makes a Great First Impression appeared first on Social Media Marketing & Management Dashboard. Do it better with Hootsuite , the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition. Free 30-Day Trial (risk-free!).

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Ready to impress your boss with killer results? In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.

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Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

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Social Media Impressions vs. Reach: What's More Important?

Hubspot

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are the total number of times social media browsers have been showed your content. In most cases, impressions will be higher than reach.

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How to Create Welcome Emails That Leave an Impression

Benchmark Email

There’s no underestimating the benefits of a good first impression. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than… The post How to Create Welcome Emails That Leave an Impression appeared first on Benchmark Email.

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“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

Heinz Marketing

This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram. The post “How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork appeared first on Heinz Marketing.

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Delivering a More Human Marketing Experience

In a world of screentime, communication that’s thoughtful and tangible is what really makes an impression. Let’s introduce a more human marketing experience, with both direct mail and corporate gifting as proven ways to create real connections. Why an integrated Sending Platform makes it easy to connect with customers.

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Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. Just don’t ask them to buy anything. Content Marketing'

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Five Tips for Turning Cost Per Impressions into Opportunity

33Across

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year.

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B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

Marketing Insider Group

The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership.

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Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them? Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds.

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The 12 B2B digital marketing strategies to impress your boss next year

Modern B2B

The post The 12 B2B digital marketing strategies to impress your boss next year appeared first on Modern | B2B Marketing Agency.

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Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions.

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Instagram Impressions, Explained in 100 Words or Less

Hubspot

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. How accurately do they indicate success?

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37+ Best Mailchimp Newsletter Examples & Newsletter Templates [2021]

SendX

You want something well designed, well crafted in order to impress the people that will open your message. We all have this sensation… you need to launch an email campaign. Besides the message content, you think that looking professional is a must as well.

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Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

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Instagram Impressions, Reach, and Other Metrics You Might Be Confused About

Sprout Social

Impressions: The number of times your content, whether a post or a story, was shown to users. While commonly confused with reach, impressions are the total number of times your content could have been seen. If your impressions are higher than your reach, it’s a sign that your audience is viewing your content multiple times.

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Impressive Marketo User Summit

LeadSloth

In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. The Marketo User Summit was BIG: 600 customers and partners were attending. Summarizing.

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Make your first impression count with a remarkable musician bio

ConvertKit

It also showcases a few of the impressive artists those musicians have performed without getting into the weeds. Be sure to include those impressive write-ups. The post Make your first impression count with a remarkable musician bio appeared first on ConvertKit. Did NPR feature you on All Songs Considered?

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What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. per thousand impressions, according to the Google Display Network report. ” Therefore, Cost Per Thousand impressions is also abbreviated as CPM. So, what exactly is CPM? There is the cost of data.

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Measuring Outdoor and Out-of-Home Digital Signage in 2023

NuSpark Consulting

Impression Measurements Impression metrics are one of the best ways to track out-of-home advertising. With impressions, you can accurately measure the number of people that will walk past your advertisement and see its content. It is used to analyze and explain the performance against a particular benchmark.

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4 Tips on How to Leave Lasting Impressions on Customers

Stevens & Tate

If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business. If you want to leave positive lasting impressions on customers, it’s essential to keep these 4 tips in mind.

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Using the Science of Signaling to Make a Lasting Impression

PFL

The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.

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How to Increase Your Twitter Impressions Organically

Sprout Social

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression.

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You never get a second chance to make a first impression

Biznology

The post You never get a second chance to make a first impression appeared first on Biznology. In his response, he said to me in so many words, “come on in, the water’s fine.” ” Now it’s your turn: go git ’em, Tiger! Like this post? Sign up for our emails here.