Expert insights. Personalized for you.
We all form instant impressions when meeting someone new. Guest post by Paul Simon , Sharper Content, @paulcontentman. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. MORE
The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. MORE
This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. MORE
Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. MORE
Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. MORE
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other. MORE
Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing. MORE
Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results. MORE
In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Twitter Impressions vs. Reach. MORE
The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. MORE
An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. MORE
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. MORE
If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. MORE
The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. MORE
Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization MORE
Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. MORE
As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign. MORE
Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share MORE
The post The creative process in advertising, from idea to impressions appeared first on Choozle: Digital Advertising Made Easy. Someone once told me that creativity doesn’t exist. While I can’t help but disagree, it also got me thinking—what, exactly, is it? MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this. MORE
With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. The post 3 Easy Marketing Data Science Projects to Impress Your CMO appeared first on ClearVoice. MORE
Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this. MORE
Is your objective fast impressions or more impressions? The post Content shelf-life: Impressions, immediacy and longevity appeared first on Heinz Marketing. Where should you publish? Your own blog? Someone else’s blog? LinkedIn? Or a different format entirely – webinar, podcast, video? MORE
A great customer experience starts with the right first impression. And today, customer experience is more important than ever before. Email Marketing Email Intelligence MORE
The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. MORE
In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. MORE
This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. MORE
If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. MORE
The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously. MORE
If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business. MORE
The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this. MORE
Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. per thousand impressions, according to the Google Display Network report. ” Therefore, Cost Per Thousand impressions is also abbreviated as CPM. MORE
When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500. MORE
Impression Related Topics 33Across
JANUARY 13, 2020
The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.
Biznology
FEBRUARY 22, 2016
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 14, 2016
The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure.
QuanticMind
JULY 24, 2019
Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.
33Across
JANUARY 15, 2020
The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across.
|
Heinz Marketing
MARCH 28, 2020
Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing.
ClearVoice
SEPTEMBER 19, 2019
Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions.
Oktopost
APRIL 9, 2019
Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results.
Hubspot
NOVEMBER 22, 2019
When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500.
ClearVoice
NOVEMBER 18, 2019
With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. The post 3 Easy Marketing Data Science Projects to Impress Your CMO appeared first on ClearVoice.
|
Hubspot
AUGUST 1, 2019
If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric.
Marketing Insider Group
FEBRUARY 20, 2017
The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report.
TowerData
NOVEMBER 12, 2018
Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization
Hubspot
JUNE 12, 2019
This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
Sprout Social
JUNE 24, 2019
This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts.
Hubspot
MARCH 6, 2017
Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?
33Across
DECEMBER 5, 2019
The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner.
Customer Experience Matrix
APRIL 2, 2015
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So Sangram Vajre understands this.
PFL
FEBRUARY 12, 2020
The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.
Sprout Social
JULY 5, 2016
In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Twitter Impressions vs. Reach.
Heinz Marketing
MARCH 16, 2018
Is your objective fast impressions or more impressions? The post Content shelf-life: Impressions, immediacy and longevity appeared first on Heinz Marketing. Where should you publish? Your own blog? Someone else’s blog? LinkedIn? Or a different format entirely – webinar, podcast, video?
Hubspot
MAY 2, 2018
An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment.
Sprout Social
SEPTEMBER 8, 2016
If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions.
B2B Marketing Traction
JULY 20, 2009
Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.
LeadSloth
OCTOBER 15, 2010
In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.
bizible
MARCH 7, 2016
As account-based marketing continues to gain traction, more and more B2B marketers are looking to create the perfect campaign.
Biznology
DECEMBER 8, 2015
The post You never get a second chance to make a first impression appeared first on Biznology.
TowerData
JANUARY 28, 2019
A great customer experience starts with the right first impression. And today, customer experience is more important than ever before. Email Marketing Email Intelligence
Martech Advisor
OCTOBER 24, 2019
Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. per thousand impressions, according to the Google Display Network report. ” Therefore, Cost Per Thousand impressions is also abbreviated as CPM.
Stevens & Tate
DECEMBER 17, 2019
If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business.
Smashmouth Marketing
JULY 6, 2010
We all form instant impressions when meeting someone new. Guest post by Paul Simon , Sharper Content, @paulcontentman. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us.
Choozle
FEBRUARY 13, 2019
The post The creative process in advertising, from idea to impressions appeared first on Choozle: Digital Advertising Made Easy. Someone once told me that creativity doesn’t exist. While I can’t help but disagree, it also got me thinking—what, exactly, is it?
188 
Let's personalize your content