How to Create a Case Study That Impresses Any Client

Marketing Insider Group

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!)

Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

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Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

What Is Cost Per Impression?

ClearVoice

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.

The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Interviews zFeatured zNews

How Impression-Based KPIs Drive Campaign Performance via @sejournal, @justinlugbill

Search Engine Journal

Impressions to the right audience has value. The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. .

Why Target Impression Share in Search Engine Marketing?

QuanticMind

Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share

The Comprehensive Guide to Impression Shares

Hubspot

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.

31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. The post 31 Impressive Content Marketing Examples You Can Use Today appeared first on OptinMonster.

AdExchanger Podcast: Attention, Not Impressions

33Across

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across.

Make your first impression count with a remarkable musician bio

ConvertKit

It also showcases a few of the impressive artists those musicians have performed without getting into the weeds. Be sure to include those impressive write-ups. The post Make your first impression count with a remarkable musician bio appeared first on ConvertKit.

Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

How to Fix a Website Traffic & Impressions Plateau

seo.co

If you keep putting out new content but few people are linking to it, that’s a signal to Google that your content isn’t that great, which means your impressions might drop. The post How to Fix a Website Traffic & Impressions Plateau appeared first on SEO.

Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced that some impression share metrics will now be available for use within custom columns. The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal.

Impressive Marketo User Summit

LeadSloth

In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

The Strange Relationship Between Impressions and First-Party Data

NetLine

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But impressions offer little beyond these soft brushes of interest.

6 Cold Calling Tips to Make a Great First Impression

Convert

Not every sales call is equal, and when you do have a willing recipient on the other end of the phone line, it’s vital to make a great first impression. So what can you do to master the art of a great first impression during cold calls? And there you have it: a great first impression.

How to Create Welcome Emails That Leave an Impression

Benchmark Email

There’s no underestimating the benefits of a good first impression. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than… The post How to Create Welcome Emails That Leave an Impression appeared first on Benchmark Email.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.

How to Impress Your Clients with Proper Social Media Reports

Oktopost

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Provide your clients an overview of how well certain social channels are helping them meet key objectives, and you’ll impress them with your awareness of, and careful attention to, what works for them. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.

B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing.

Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

Social Media Impressions vs. Reach: What's More Important?

Hubspot

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500.

Make a Great First Impression with Your Digital Ads

PureB2B

You only have one shot to make a great first impression. But great first impressions are hard to crack when your ideal audience isn’t around to hear what you’ve got to say. The post Make a Great First Impression with Your Digital Ads appeared first on PureB2B.

Five Tips for Turning Cost Per Impressions into Opportunity

33Across

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner.

Four Ways to Ensure You Look the Part in Business

Webbiquity

One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The post 8 Impressive Examples of Employee-Led Storytelling appeared first on ClearVoice. Who should tell your brand’s story?

Why Personalized Marketing Makes a Great First Impression on Customers

TowerData

Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization

Newbies’ First Impressions of Gender in Tech and PR

Walker Sands

We got together to discuss the kick-off of our PR and content journeys, first impressions of the workforce, and visions for the future of the industry. Note: March Communications was acquired by Walker Sands in August 2021.

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.

“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

Heinz Marketing

This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram.

Using the Science of Signaling to Make a Lasting Impression

PFL

The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.