Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Four Ways to Ensure You Look the Part in Business

Webbiquity

One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing

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AdExchanger Podcast: Attention, Not Impressions

33Across

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across.

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.

B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing. B2B Reads Sales 2030 anxieties attention b2b tech spending blogs Coronavirus COVID-19 digital team impressions new reality Reinvest selling

Impressive Marketo User Summit

LeadSloth

In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.

How to Impress Your Clients with Proper Social Media Reports

Oktopost

Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Provide your clients an overview of how well certain social channels are helping them meet key objectives, and you’ll impress them with your awareness of, and careful attention to, what works for them. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results.

Why Personalized Marketing Makes a Great First Impression on Customers

TowerData

Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization

4 Tips on How to Leave Lasting Impressions on Customers

Stevens & Tate

If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

Marketing Insider Group

The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership.

Social Media Impressions vs. Reach: What's More Important?

Hubspot

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn't count people who click or engage with your content, just those who are exposed to it. If your ad was displayed 500 times on social media, your impressions would be 500. In most cases, impressions will be higher than reach.

Instagram Impressions, Explained in 100 Words or Less

Hubspot

If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. Here's an easy way to distinguish impressions from reach. Impressions measure the number of times your post or ad appears to users.

Five Tips for Turning Cost Per Impressions into Opportunity

33Across

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner.

Using the Science of Signaling to Make a Lasting Impression

PFL

The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously.

Content shelf-life: Impressions, immediacy and longevity

Heinz Marketing

Is your objective fast impressions or more impressions? The post Content shelf-life: Impressions, immediacy and longevity appeared first on Heinz Marketing. Where should you publish? Your own blog? Someone else’s blog? LinkedIn? Or a different format entirely – webinar, podcast, video?

5 Easy and Impressive Client Thank You Gift Ideas

Outbound Engine

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The post 8 Impressive Examples of Employee-Led Storytelling appeared first on ClearVoice. Who should tell your brand’s story?

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast.

19 Impressive Product Demo Videos You'll Want to Copy

Hubspot

This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.

A lasting impression

LeanData

If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.

A lasting impression

LeanData

If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.

A lasting impression

LeanData

If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.

A lasting impression

LeanData

If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.

What is CPM (Cost Per Mile, Cost Per Thousand Impressions)?

Martech Advisor

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. per thousand impressions, according to the Google Display Network report. ” Therefore, Cost Per Thousand impressions is also abbreviated as CPM. For example, a website that is hosting a display ad on its inventory may want to charge a specific amount for a thousand impressions.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. Here’s an article that explains how you can use the segment filter to better drill in on the data you need to impress your CMO/VP of Marketing.

How Deluxe Earned Over A Billion Impressions With Small Business Revolution

Marketing Insider Group

The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group. Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can we also produce great content that inspires and engages an.

How to Increase Your Twitter Impressions Organically

Sprout Social

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression. Each scenario counts as an impression, for a total of three. Keep in mind that an impression doesn’t mean a user clicked on your Tweet or took any action.

The Difference Between Reach and Impressions and 7 More Social Media Questions Answered

Adaptly

The post The Difference Between Reach and Impressions and 7 More Social Media Questions Answered appeared first on Adaptly. Blog advertising analytics budget engagement Facebook facebook pixel impressions kpis likes marketing marketing analytics marketing budget marketing faq measurement metrics paid social performance pixel reach social social advertising social budget social faq social media social performance social pixel social platforms social questions tv tv ads tv and social

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed.

Why Brand Impressions on Facebook are Way Better than Email

B2B Marketing Traction

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8 Impressive Ways to Start a Cover Letter, with Examples

Hubspot

An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. Impress employers by telling them something about your skills or experiences they don’t already know. This is a memorable and impressive tactic.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco.