How to Create a Case Study That Impresses Any Client

Marketing Insider Group

We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. How to create a case study that impresses clients. For example, if your client is Walmart (impressive!)

4 Tips to Make Great First Impressions this Holiday Season

TowerData

As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions , US retail spending will rise more than 3% this year, topping $1.26

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Social Proof: Shaan Puri on Curating First Impressions

Buffer Marketing

” Ultimately, I wanted to walk in and leave an impression on whoever I was meeting. Four installments into Social Proof, and we’ve landed a powerhouse interviewee.

Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

Attention, Not Impression | Podcast

33Across

The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead.

Why 34 clear facts on Viewable Impressions matter

Biznology

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.

How Impression-Based KPIs Drive Campaign Performance via @sejournal, @justinlugbill

Search Engine Journal

Impressions to the right audience has value. The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. .

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Interviews zFeatured Homepage zNews

Attention, Not Impression | Podcast

33Across

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Interviews zFeatured zNews

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.

26 Ideas for a Twitter Bio That Makes a Great First Impression

Hootsuite

The post 26 Ideas for a Twitter Bio That Makes a Great First Impression appeared first on Social Media Marketing & Management Dashboard. A Twitter bio is where your brand gets to introduce itself, offer an elevator pitch, and set the mood—all in 160 characters or less.

Why Target Impression Share in Search Engine Marketing?

QuanticMind

Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share

The Comprehensive Guide to Impression Shares

Hubspot

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start.

AdExchanger Podcast: Attention, Not Impressions

33Across

The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across.

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%. The post 31 Impressive Content Marketing Examples You Can Use Today appeared first on OptinMonster.

Make your first impression count with a remarkable musician bio

ConvertKit

It also showcases a few of the impressive artists those musicians have performed without getting into the weeds. Be sure to include those impressive write-ups. The post Make your first impression count with a remarkable musician bio appeared first on ConvertKit.

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].

Google Says No Correlation Between Impressions And Search Volume via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. The post Google Says No Correlation Between Impressions And Search Volume appeared first on Search Engine Journal.

So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.

How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance via @sejournal, @seomonitor

Search Engine Journal

The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal. Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board.

Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced that some impression share metrics will now be available for use within custom columns. The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal.

Impressive Marketo User Summit

LeadSloth

In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.

How to Fix a Website Traffic & Impressions Plateau

seo.co

If you keep putting out new content but few people are linking to it, that’s a signal to Google that your content isn’t that great, which means your impressions might drop. The post How to Fix a Website Traffic & Impressions Plateau appeared first on SEO.

Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report

33Across

The post Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report appeared first on 33Across.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.

The Strange Relationship Between Impressions and First-Party Data

NetLine

It’s a whole heckuva lot more impressions. The Influence of Impressions. Every time a tweet is seen by a user, the company marks it as an impression. For what it’s worth, impressions aren’t bad. But impressions offer little beyond these soft brushes of interest.

6 Cold Calling Tips to Make a Great First Impression

Convert

Not every sales call is equal, and when you do have a willing recipient on the other end of the phone line, it’s vital to make a great first impression. So what can you do to master the art of a great first impression during cold calls? And there you have it: a great first impression.

How to Create Welcome Emails That Leave an Impression

Benchmark Email

There’s no underestimating the benefits of a good first impression. Aside from the long-term benefits, they also generate five times more clicks and four times more opens than… The post How to Create Welcome Emails That Leave an Impression appeared first on Benchmark Email.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.

Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing.

Social Media Impressions vs. Reach: What's More Important?

Hubspot

When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. If your ad was displayed 500 times on social media, your impressions would be 500.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed.

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

Marketing Insider Group

The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership.

Why Personalized Marketing Makes a Great First Impression on Customers

TowerData

Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization

Five Tips for Turning Cost Per Impressions into Opportunity

33Across

The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The post 8 Impressive Examples of Employee-Led Storytelling appeared first on ClearVoice. Who should tell your brand’s story?

Instagram Story ads: Rules and best practices for impressive results

Sprout Social

This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.