Expert insights. Personalized for you.
This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram. MORE
The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do. Blog Featured Industry Insights MORE
This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. MORE
But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. MORE
Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for. MORE
One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing MORE
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other. MORE
Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The post 8 Impressive Examples of Employee-Led Storytelling appeared first on ClearVoice. Who should tell your brand’s story? MORE
Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing. B2B Reads Sales 2030 anxieties attention b2b tech spending blogs Coronavirus COVID-19 digital team impressions new reality Reinvest selling MORE
Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Provide your clients an overview of how well certain social channels are helping them meet key objectives, and you’ll impress them with your awareness of, and careful attention to, what works for them. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results. MORE
In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression. Each scenario counts as an impression, for a total of three. Keep in mind that an impression doesn’t mean a user clicked on your Tweet or took any action. MORE
The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […]. MORE
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged. MORE
If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed. MORE
The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Featured Interviews News MORE
Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization MORE
Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. MORE
Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand… PPC automated bidding Digital Marketing PPC Performance QuanticMind target impression share MORE
The post The Difference Between Reach and Impressions and 7 More Social Media Questions Answered appeared first on Adaptly. Blog advertising analytics budget engagement Facebook facebook pixel impressions kpis likes marketing marketing analytics marketing budget marketing faq measurement metrics paid social performance pixel reach social social advertising social budget social faq social media social performance social pixel social platforms social questions tv tv ads tv and social MORE
The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group. Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can we also produce great content that inspires and engages an. MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this. MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this. MORE
With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. Here’s an article that explains how you can use the segment filter to better drill in on the data you need to impress your CMO/VP of Marketing. MORE
Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast. MORE
Is your objective fast impressions or more impressions? The post Content shelf-life: Impressions, immediacy and longevity appeared first on Heinz Marketing. Where should you publish? Your own blog? Someone else’s blog? LinkedIn? Or a different format entirely – webinar, podcast, video? MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this. MORE
The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. MORE
In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. MORE
This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. MORE
If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. Here's an easy way to distinguish impressions from reach. Impressions measure the number of times your post or ad appears to users. MORE
If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business. If you talk to every customer in the same manner, they may struggle to connect with you and it might not leave the impression you’re aiming for. If you want to leave positive lasting impressions on customers, it’s essential to keep these 4 tips in mind. MORE
The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously. Direct Mail Marketing MORE
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this. MORE
The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. Blog Featured Publishers Perspectives MORE
Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. per thousand impressions, according to the Google Display Network report. ” Therefore, Cost Per Thousand impressions is also abbreviated as CPM. For example, a website that is hosting a display ad on its inventory may want to charge a specific amount for a thousand impressions. MORE
When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn't count people who click or engage with your content, just those who are exposed to it. If your ad was displayed 500 times on social media, your impressions would be 500. In most cases, impressions will be higher than reach. MORE
Impression Related Topics Hubspot
NOVEMBER 26, 2020
But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start.
33Across
JANUARY 13, 2020
The post Attention, Not Impression | Podcast appeared first on 33Across. 33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead. Featured Interviews News
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Biznology
FEBRUARY 22, 2016
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Viewable Impressions require 50% of ad creative is viewable for at least one second. If your business buys online ads, you probably expect to receive the specific number of impressions you were promised and charged.
Marketing Insider Group
JUNE 14, 2016
The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […].
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. How to manage your customers' first impressions.
Webbiquity
SEPTEMBER 4, 2020
One of those factors is the impression you make on potential customers and clients. To do that, you need to look the part and impress. Dress To Impress. Entrepreneurship Marketing Strategy Random dress to impress Jeremy Bowler networking first impressions Office Space staffing
|
Marketing Insider Group
DECEMBER 30, 2014
Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. The post Millennials Are Not Impressed With Your Content Marketing appeared first on B2B Marketing Insider. By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.
33Across
JANUARY 15, 2020
The post AdExchanger Podcast: Attention, Not Impressions appeared first on 33Across. As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do. Blog Featured Industry Insights
Heinz Marketing
MARCH 28, 2020
Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. The post B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality appeared first on Heinz Marketing. B2B Reads Sales 2030 anxieties attention b2b tech spending blogs Coronavirus COVID-19 digital team impressions new reality Reinvest selling
LeadSloth
OCTOBER 15, 2010
In this post I’m giving a short impression of the Marketo Summit. There were many different tracks, so this post only gives an impression of the sessions that I was able to attend. At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week.
Oktopost
APRIL 9, 2019
Here are a couple of reports that can impress upon your clients how well their social media marketing is serving them: Campaign-Specific Reports. Provide your clients an overview of how well certain social channels are helping them meet key objectives, and you’ll impress them with your awareness of, and careful attention to, what works for them. Results are what impress B2B marketing clients. Updated in April, 2019. As a marketing agency, you know your clients need results.
|
Heinz Marketing
OCTOBER 15, 2020
This time my good friend Jill Hoshimoto nominated Janet McNaughton , President at Lasting Impressions Gifts. You can find and follow Lasting Impressions Gifts on LinkedIn, Facebook and Instagram.
Customer Experience Matrix
APRIL 2, 2015
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston. It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other.
Hubspot
AUGUST 1, 2019
If you're using Instagram as part of your social media strategy, you've definitely come across the concept of impressions. But what exactly are impressions? First things first: to understand what Instagram impressions are, you need to know how they relate to Instagram's reach metric. Here's an easy way to distinguish impressions from reach. Impressions measure the number of times your post or ad appears to users.
Hubspot
NOVEMBER 22, 2019
When counting engagement, there are two terms you should know: reach and impressions. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn't count people who click or engage with your content, just those who are exposed to it. If your ad was displayed 500 times on social media, your impressions would be 500. In most cases, impressions will be higher than reach.
Marketing Insider Group
FEBRUARY 20, 2017
The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership.
Heinz Marketing
MARCH 16, 2018
Is your objective fast impressions or more impressions? The post Content shelf-life: Impressions, immediacy and longevity appeared first on Heinz Marketing. Where should you publish? Your own blog? Someone else’s blog? LinkedIn? Or a different format entirely – webinar, podcast, video?
ClearVoice
SEPTEMBER 19, 2019
Here are eight impressive examples of employee-led storytelling: 1. The first big success was the #NewWaytoWork campaign — a B2B campaign which got 120 million impressions, no doubt thanks in large part to IBM sales staff wanting to share the latest products and promotions. The post 8 Impressive Examples of Employee-Led Storytelling appeared first on ClearVoice. Who should tell your brand’s story?
TowerData
NOVEMBER 12, 2018
Consider how you make a great first impression: Firm handshakes. A kind smile. Thoughtful gifts. InstantData Consumer Data Email Personalization
Hubspot
MARCH 6, 2017
Jenner, who commands an impressive 75.1 You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That's great news for marketers -- right? Not so fast.
Sprout Social
JUNE 24, 2019
This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017.
Hubspot
JUNE 12, 2019
This example, from HR software provider Gusto, clocks in at an impressive five minutes and fifty-six seconds. In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.
LeanData
JULY 12, 2015
If you want to make a lasting impression with someone, tell them a story. Those non-intrusive messages subtly are working, Vajre concluded, to create an impression on an important influencer. “So In truth, ABM has been a “thing” since at least the 1990s as marketing pioneers began preaching the need for more thoughtful ways to create favorable impressions with likely clients. Sangram Vajre understands this.
Stevens & Tate
DECEMBER 17, 2019
If you want to leave lasting impressions on your customers, you have to do more than sell them a service. When it comes to leaving positive lasting impressions, the job does not end once they’re loyal to your business. If you talk to every customer in the same manner, they may struggle to connect with you and it might not leave the impression you’re aiming for. If you want to leave positive lasting impressions on customers, it’s essential to keep these 4 tips in mind.
Sprout Social
JULY 5, 2016
In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression. Each scenario counts as an impression, for a total of three. Keep in mind that an impression doesn’t mean a user clicked on your Tweet or took any action.
Martech Advisor
OCTOBER 24, 2019
Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. per thousand impressions, according to the Google Display Network report. ” Therefore, Cost Per Thousand impressions is also abbreviated as CPM. For example, a website that is hosting a display ad on its inventory may want to charge a specific amount for a thousand impressions.
ClearVoice
NOVEMBER 18, 2019
With access to this level of data, marketers can not only make more informed business decisions and reduce data-related risks, they can also bring some pretty impressive statistics to their CMOs. See how these three easy-to-complete #datascience projects — that an every-day marketer can oversee — can impress your CMO. Here’s an article that explains how you can use the segment filter to better drill in on the data you need to impress your CMO/VP of Marketing.
33Across
DECEMBER 5, 2019
The post Five Tips for Turning Cost Per Impressions into Opportunity appeared first on 33Across. You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. Blog Featured Publishers Perspectives
Sprout Social
SEPTEMBER 8, 2016
If you’ve spent any time working on a social media campaign, “reach” and “impressions” are two terms you’ve undoubtedly come across. Terms like “reach” and “impressions” are often misinterpreted or thought of as to mean the same thing. Here’s a crash course in reach vs. impressions. Reach vs. Impressions. Impression: The number of times your content is displayed. An impression means that content was delivered to someone’s feed.
Adaptly
JULY 2, 2019
The post The Difference Between Reach and Impressions and 7 More Social Media Questions Answered appeared first on Adaptly. Blog advertising analytics budget engagement Facebook facebook pixel impressions kpis likes marketing marketing analytics marketing budget marketing faq measurement metrics paid social performance pixel reach social social advertising social budget social faq social media social performance social pixel social platforms social questions tv tv ads tv and social
Marketing Insider Group
DECEMBER 10, 2015
The post How Deluxe Earned Over A Billion Impressions With Small Business Revolution appeared first on Marketing Insider Group. Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do we compete? How can we also produce great content that inspires and engages an.
B2B Marketing Traction
JULY 20, 2009
Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
PFL
FEBRUARY 12, 2020
The post Using the Science of Signaling to Make a Lasting Impression appeared first on PFL. Marketing works not just because of the message, but because of the signals it delivers, both consciously and unconsciously. Direct Mail Marketing
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