Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. And for including explicit (words) and implicit (deeds) information in the algorithm. I’m sure I forgot a few. Feel free to chime in if I did. I believe this is a key capability.
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