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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline. I’m sure I forgot a few. Feel free to chime in if I did. Alive and Kicking!

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. So, there are a lot of resources going into trying to figure out "the formula" at the same time that the underlying chemistry is changing. Exciting times. Alive and Kicking!

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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