Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research 16 Best Competitor Monitoring Tools & How to Use Them Author: Boris Mustapic 17 min read Jun 19, 2025 Table of contents Analyzing your competitors is crucial for understanding how to beat them. Try 55+ products for free. month); Guru ($249.95/month);

Paid Content 88

Paid Content Budget Programs Paid Search Agency Tools 88

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Image by Marketing Insider Group. We can do better.

Paid Content 279

Paid Content Content Marketing Paid Search Agency Content 279

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Lead Scoring 350

Martech

JULY 3, 2025

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Amazon 63

Amazon Paid Content Paid Search Agency Features 63

Hubspot

JUNE 16, 2020

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. The Pros of Organic Social Media.

Paid Social Agency 101

Paid Social Agency Social Media Advertising Agencies Organization 101

SEMrush

JUNE 17, 2025

Market Share for Various Metrics Calculate the market share for every company in your industry. See which companies dominate based on relevant industry metrics, such as: Unit sales Monthly active users Web traffic That way, you can work out which helps companies succeed in different areas.

Paid Content 83

Paid Content Paid Search Agency Advertising Agencies Domain 83

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. Every social media channel is different.

Paid Social Agency 101

Paid Social Agency Social Media Media Budget Programs 101

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 123

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 123

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. CAC: Customer Acquisition Cost. CLV: Customer Lifetime Value.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. through organic search, social media, etc.). through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

SmartBug Media

SEPTEMBER 9, 2022

Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.

Paid Content 98

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 98

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools. Profile Visits.

Social Media 116

Social Media Paid Social Agency Analytics Tools 116

Inbox Insight

NOVEMBER 27, 2024

Ben is a seasoned digital marketing leader and is currently the Director of Growth Marketing at Akamai Technologies. In just 15 minutes, Ben and our host, Ross Howard, explore the most efficient demand generation tactics currently in play—from LinkedIn advertising to webinars. Intro: Welcome to Demand Facts.

Paid Content 52

Paid Content Ideal Customer Profiles Demand Generation Agencies Demand 52

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But as more content floods the internet, that calculus has changed. Building an audience takes time.

Distribution 133

Distribution Top of Funnel Paid Social Agency Lead Ranking 133

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Marketing & Strategy Allocation 198

Heinz Marketing

MAY 12, 2025

This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Is your focus on brand awareness , lead generation , pipeline acceleration , or customer retention ? Build Ideal Customer Profiles (ICPs) and identify buying committee roles.

Top of Funnel 59

Top of Funnel Ideal Customer Profiles Planning Campaigns 59

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Ad campaigns.

Paid Content 142

Paid Content Social Media Work Management Marketing Management 142

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? times higher.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 200

Martech

MAY 1, 2025

Many companies that think they have a marketing problem really have a clarity problem. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure. But here’s the problem: most companies never pressure test it. It’s a powerful reason.

Paid Search Agency 114

Paid Search Agency Work Management Marketing Management Terms and Conditions 114

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Native advertising. . No brand can exist in a vacuum.

Paid Content 111

Paid Content Promotion Paid Search Agency Budget Programs 111

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 98

Work Management Marketing Management Paid Social Agency Advertising Agencies 98

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools. Profile Visits.

Social Media 98

Social Media Paid Social Agency Analytics Tools 98

Marketing Insider Group

OCTOBER 12, 2015

In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. How can you get more eyeballs and reach for your social media content? Create new ads with Facebook Ads Manager.

Paid Social Agency 100

Paid Social Agency Budget Programs Paid Search Agency Viral Marketing 100

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 144

Paid Content Social Media Lead Generation Campaigns 144

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Paid Content 168

Paid Content Top of Funnel Content Marketing Planning 168

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. There’s no one approach to cold lists that works for every company and every audience.

Purchase 157

Purchase Paid Search Agency Paid Social Agency Planning 157

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training.

Social Media 141

Social Media Course Training Resources 141

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel.

Social Media 111

Social Media Organization Webinar Metrics Paid Social Agency 111

SmartBug Media

AUGUST 14, 2024

Often, a simple, personalized marketing message with the reader’s name can sway them toward a sale (or at least push them further down the funnel). Nowadays, however, it takes strategic personalization efforts to drive sales, particularly for franchise networks in saturated markets.

Personalization 59

Personalization Ideal Customer Profiles Classified Ads Paid Search Agency 59

sagefrog

JUNE 29, 2025

In a world oversaturated with sales pitches, social media chatter, and forgettable blog content, one marketing tool continues to rise above the noise: the B2B case study. Real customer success stories cut through the clutter. They can be chopped up for ads or embedded into landing pages.

Case Studies 59

Case Studies Case Study Top of Funnel Studies 59

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more.

Social Media 140

Social Media Media Paid Social Agency Ideal Customer Profiles 140

MKT1

NOVEMBER 4, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board , use our template library , and attend monthly office hours with Kramer.

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59