How to make real friends (and pimp your Klout) with Flipboard


In order to make the most of your work online, you need to work on becoming connected with your online community. How an iCrossing office increased its Klout through #KloutWar2011 (

Best Social Media Stats and Market Research of 2010 (So Far)


The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. How are employees using the Internet at work? How are employees using the Internet at work?

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Marketing + Technology + Management – Hype = MarTech


He’ll dive into the details of what works and what didn’t, from sales participation to sourcing the right vendors, to building the stack, to closing the loop on ROI. I have an allergy to hype.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links - B2B Ideas @ Work , September 16, 2010 With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. Doesn’t this take a lot of work?

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.