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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all these endless reports no wonder it ‘feels’ like we never can get any true customer insights – since all we can do is look down these channels and get a singular view of customer activity. And furthermore the path is unique to each company.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all these endless reports no wonder it ‘feels’ like we never can get any true customer insights – since all we can do is look down these channels and get a singular view of customer activity. And furthermore the path is unique to each company.

iCrossing 100
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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Earlier this month, I wrote a draft of a “martech manifesto” called The Grand View of MarTech (I’d love your feedback on it, if you have a chance). In the grand view, marketing, technology, and management are becoming inseparable. Get an inside, 360-degree view of the search and hiring process for Correy’s role.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Lead Views , September 9, 2010 8th September 2010 might just go down in the history of Internet search as one day that changed the way people searched and found information online. 0160; Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. Update Your Most Viewed Post.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Here’s how I see it and I’d like to hear your views as well. 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. What Type Of Social Media Ads Are The Most Effective?