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Marketing + Technology + Management – Hype = MarTech

chiefmartech

He’ll also discuss tech stack and roadmaps for different segments and select verticals, and present IDC’s methodology for determining fitness between potential technologies and business requirements. The data reveal differenced in martech design and spending based on key business drivers and marketing missions.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.