Struggling through the 5 stages of martech? Let’s learn together


I figured a little comic relief was in order as we contemplated life in a world of 5,000+ marketing technology vendors. No vendor-sessions-masquerading-as-editorial-sessions. Okay, I admit it.

Best Social Media Stats and Market Research of 2010 (So Far)


93% of B2B buyers “use search to begin the buying process,&# and 9 out of 10 say that when they are ready to buy, they will find vendors. This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one.

Marketing + Technology + Management – Hype = MarTech


But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Meet innovative martech vendors on a level playing field. MarTech is a vendor-agnostic conference.

B2B Lead Management Market Heats Up

delicious b2bmarketing

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.