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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Another über martech analyst, Gerry Murray , research manager at IDC , will present the latest findings from IDC’s “Next Tech” survey of marketing technologists. The data reveal differenced in martech design and spending based on key business drivers and marketing missions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.