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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

Gerry Murray , research director, marketing and sales technology at IDC. Shiva Vannavada , CTO at iCrossing. Steve Sirich , general manager, Bing Ads, at Microsoft. Anita Brearton , CEO of CabinetM. Laurie Azaria Klauser , VP worldwide marketing at Entuity. Jeff Harvey , director of marketing technology at Red Wing Shoe Co.

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B2B Lead Management Market Heats Up

Online Marketing Institute

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. B2B marketers also need systems that help them align sales activity and marketing messages, monitor marketing’s impact on the pipeline, and close the loop on closed deals.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

You’ll learn how your choice of segmentation impacts your ability to raise LTV, ways to customize the prospect experience to build value during the sales process, tricks during the new customer onboarding process to get them hooked, and intelligence-gathering techniques to expand your upsell rate.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. But what about sales prospecting?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. Diving deeper into the iCrossing study referenced above, Google accounts for 74% of non-branded search traffic, with Bing and Yahoo tied at 13%. In SEO, how important is a page one ranking?