vertical 
chiefmartech
AUGUST 14, 2017
He’ll dive into the details of what works and what didn’t, from sales participation to sourcing the right vendors, to building the stack, to closing the loop on ROI. Hear an entertaining recap of the evolution John led of “Mad Men” into performance and ROI-driven marketers.
Online Marketing Institute
JULY 31, 2009
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives.
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