measurement vertical iCrossing Related Topics 
Online Marketing Institute
JULY 31, 2009
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives.
chiefmartech
AUGUST 14, 2017
You will learn how they use A/B/N testing on engagement to optimize content and delivery of current campaigns and how they approach large-scale initiatives like this in measured increments. The data reveal differenced in martech design and spending based on key business drivers and marketing missions.
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