Best Social Media Stats and Market Research of 2010 (So Far)


Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities.

Marketing + Technology + Management – Hype = MarTech


You will learn how they use A/B/N testing on engagement to optimize content and delivery of current campaigns and how they approach large-scale initiatives like this in measured increments. I have an allergy to hype.

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Best of 2008: Social Media Optimization, Part 2


How should you measure the impact of social media? Her post nicely summarizes the panel discussion as it delves into social media strategy, monitoring and measurement (indirect impact and direct engagement metrics), and social media ad design.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives. and provides a closed loop system for measurement.