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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How should you measure the impact of social media? SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The topic is ROI measurement of Marketing initiatives.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

You will learn how they use A/B/N testing on engagement to optimize content and delivery of current campaigns and how they approach large-scale initiatives like this in measured increments.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. In SEO, how important is a page one ranking?