Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

JUNE 27, 2017

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Anuj Agrawal , CMO of Earth Networks. Shiva Vannavada , CTO at iCrossing. Steve Lok , head of martech & operations at The Economist.

iCrossing 45

iCrossing Eloqua Godaddy CMO 45

chiefmartech

AUGUST 14, 2017

Based on his new series of Martech Talks , Travis will lead us through a fast-paced, action-packed showcase of some the lesser-known use-cases for martech within your organization. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

B2B Marketing Zone Posts

OCTOBER 5, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. Continue reading. What’s the point?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Social Media Users’ Interests and Expectations Vary by Network [Stats] by Pamorama. While 28% of U.S.

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Paid Content Social Media Stats Paid Search Agency 100