iCrossing and Lead Gen - B2B Marketing Zone

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals.

Enterprise Management

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

SEPTEMBER 8, 2010

Which social networking site is used by 92% of senior marketing executives? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. While 28% of U.S.

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B2B Marketing Zone

B2B Lead Management Market Heats Up

Best Social Media Stats and Market Research of 2010 (So Far)

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