Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

Hubspot

That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. How to Avoid Burnout at Work. We’re stepping up our manager training, and we’re working on trainings to support them with their teams,” she explains.

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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. ” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here.

Hubspot Inbound Conference Recap 9 of 9

Kaon

One organization (Sales and marketing working together). Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment.

Speakers | Grow with HubSpot Sydney 2017

Hubspot

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT.

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Hubspot

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

Hubspot Inbound Conference 5 of 9

Kaon

by Lisa Toner of Hubspot. Why not leverage other companies to work on getting leads and creating a partnership or marketing relationship that compliments your brand. The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!)

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. The first step to improving your copy and conversion funnel is to learn what's not working. I have time for double the work now. Work less.")

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Brilliant work HubSpot! HubSpot.

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54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Hubspot ). Hubspot ). Marketers work in very small teams: 81% of all content teams contain fewer than six people. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

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3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

Hubspot

This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. So last week, I asked him exactly how he approaches his work. We’re used to glorifying professionals who work a lot.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. So, at first, when our team was one or two people, we went after a wide range of marketing channels to see what worked.

The HubSpot Culture Code: Creating a Company We Love

Hubspot

We are releasing a public beta of the HubSpot Culture Code. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. HubSpot is growing. The HubSpot Culture Code: Creating A Company We Love.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration

Hubspot

HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Removing the desks from the office has been the smartest decision we''ve made for our company''s culture," said HubSpot CEO Brian Halligan.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post.

How to Communicate Effectively at Work With Your Boss

Hubspot

In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree. Your work will speak for itself if you're bringing in the type of results your boss is looking for.

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". why does blogging work to grow your business?

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Check out this example from Key Jewlers below: Why this works: It's visual. Why this works: It's visual.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Or do you need to lock yourself in a conference room and work on a big project? Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My 4) They carve time to work when others aren't.

11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Check out this example from Kay Jewelers below: Why this works: It's visual. Why this works: It's visual.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Case-style questions usually involve a hypothetical business situation where you give the candidate an opportunity to show how they think about and work on problems. That is not a data-driven approach to lead scoring , and it is way too simplistic to work effectively in most cases.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. They also require strategy and diligent work to come by. I would know -- I worked very hard to earn inbound links for a long time.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers

Hubspot

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack.

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. It would require development work, prototyping, and content composition. If it worked, the experiment would be valuable.

The 17 Best Social Media Management Tools

Webbiquity

Works across Twitter and Facebook, with support for additional platforms planned. Designed to work with, rather than alternative to, social management tools like HootSuite , Sendible or SocialOomph. 17) HubSpot Social Inbox.

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Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Using this information, we can work toward increasing the number of compounding posts we have in our arsenal. Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like?

Introducing HubSpot's P.E.T. Program: Taking 'Office Dogs' to a Whole New Level

Hubspot

Here at HubSpot, there’s one thing we love above all else: Dogs. It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite. We’ve decided to let HubSpotters around the globe bring their pets to work.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

grow - Practical Marketing Solutions

But this is a poor approach to working with influencers. To achieve the latter, I work with brands in one of two ways, both centered on the production of a pillar content series (podcast, video, columns, etc.): As a result, we work together on content we both own.

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Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. Here's how it works: Think of one idea. His biggest tip when working with producers to edit episodes? This same tip works when you're trying to clean up a post's formatting.