Stuck on words: how can marketing connect with customers better?
B2B Lead Generation
JULY 25, 2017
And this survey by Hubspot showed that only 3 percent of people surveyed consider marketers and salespeople trustworthy. It’s about the words we use. So, I’ve been stuck using certain words to describe what I do. By that, I mean the words we use in sales and marketing. But, I need your help discussing something more foundational: the words we choose in marketing and sales to describe what we do and the people we’re doing it for.