Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

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Hubspot Inbound Conference Recap 7 of 9


Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Do research on your prospect’s company and website to see where they can improve. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs.

Hubspot Inbound Conference Recap 4 of 9


For every 100 people that show up on a website only 5 convert, or make them self known. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing.

I’ve joined HubSpot as VP platform ecosystem, and this is why


But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? TL;DR — neither nor MarTech will become HubSpot promotional vehicles.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%


Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment


So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Check our the HubSpot Summer Startup contest here: 3) Rethinking How Social Media and PR Work Together.

12 Awesome HubSpot Resources That Won't Cost You a Dime


Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site,, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

The Anatomy of a Lead-Generating Website


Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. The Anatomy of a Lead-Generating Website.

The 15 Best Special-Purpose SEO Tools


Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 4) Website Grader. HubSpot.

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6 Websites Every Growth Hacker Should Bookmark


That might be what I love the most about the HubSpot Growth Stack , for example. 6 Websites Every Growth Hacker Should Bookmark. On Quick Sprout, Patel does growth consulting work and leads an online "university" on growing website traffic.

Comprehensive Guide to Creating the Perfect B2B Website in 2017

B2B Marketing Insider

We don’t need to remind you how crucial a company website is in 2017. In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot.

HubSpot Launches Free Marketing Grader Tool to Replace Website Grader


Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. But now the time has come to replace Website Grader! A lot has changed since 2006, and these days, marketing is about much more than just your website.

20 of the Best Website Homepage Design Examples


You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. What makes a website's homepage design brilliant instead of blah? What Makes a Good Website Homepage Design. 20) HubSpot.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email


A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

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54 Pearls of Marketing Wisdom from HubSpot


The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

Best Website Design Guides and Tips of 2010


Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Mobile Website Design.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story


Over the last eight years, lots of things have changed in HubSpot''s marketing. We launched our first free tool, Website Grader (the precursor to Marketing Grader ). The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.

7 Real Marketing Interview Questions From HubSpot's CMO


Question 3: Website Homepage. The Question : "We have two potential designs for the homepage of our website, but we don’t know which one to use. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.

10 Deadly Reasons Most Websites Fail [SlideShare]


That day, the first ever website was born. While the website was basic at most, it was the just the start to connecting millions of people to endless amounts of information. But not all websites are created equal. Here are 10 deadly reasons why so many websites fail.

5 Insane Advantages of an Inbound Website Redesign


Let me ask: What are some of the biggest problems you're having with your website? I have trouble demonstrating ROI from my website and tracking meaningful analytics. My website isn't really benefiting my marketing/lead generation strategy. Your website. Your website.

16 Reasons Why People Leave Your Website


You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. 16 Reasons People Leave Your Website. You can download HubSpot's ultimate guide to redesignin your website here.).

15 Examples of Great Mobile Website Design


Now more than ever, businesses are focusing on creating delightful mobile website experiences. To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience.

7 Reasons Most Enterprise Websites Fall Short


What makes a website truly great? The bigger the budget, the better the website, right? After all, a website is the Grand Central Station of a company’s digital universe. Other firms estimate we spend $130B just on our websites. Granted, no website is perfect.

SharpSpring Adjusts Pricing to Be More In-Line with HubSpot


April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. “HubSpot is right. Get on a demo and see what makes us the perfect alternative to HubSpot, Marketo and others.

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3 Cutting-Edge Examples of Website Personalization


But what happens when someone clicks through that targeted email only to end up on a static, generic website? The natural progression of personalized emails should lead to a personalized website, but limitations in technology and strategy have delayed this realization so far.

7 of the Best Mood-Boosting Websites We Could Find


But what are some of the best go-to websites for mood-boosting content? 7 of the Best Mood-Boosting Websites We Could Find. BarkPost is one of those delightful websites full of content that either leaves you in stitches, or clinging to your pets for dear life.

Matching the Offer with Buyer Mindset: The Website Dilemma


So how does this relate to a blog post about B2B websites? Your website is a marketing and sales tool. Classifying Your Website Pages and Offerings by Buying Cycle Stages. The post Matching the Offer with Buyer Mindset: The Website Dilemma appeared first on NuSpark Marketing.

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6 assumptions push marketing gets wrong


Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. But you still have to test these hypotheses with live website visitors. I recently gave a keynote address to the Content Strategy Applied conference in London.

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Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification


At HubSpot, I sit with the marketing department. In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. I grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul


A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. 1) Visitors opt-in via any of our subscription CTAs across the website and blog.

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The Ultimate List of Websites Every Blogger Should Bookmark


All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data


On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Check out our new HubSpot Research platform today.

5 Reasons Why HTTPS Should Be Enabled on Your Website


Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data. And why do you need it on your website? "

Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

What To Do If Your Website Traffic Is Down


You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Well, your website's authority tells Google a lot.

How To Create B2B Website Content That Sells

B2B Marketing Insider

For B2B Internet marketing and websites, the axiom is “content is king.”. Here are the nine things to keep in mind for killer B2B website content. Educate and offer value – Sure, your website should have information about your products and services.

8 Excellent Reasons to Redesign Your Website


These days, your audience''s first impression of your business is based almost exclusively on your website. so redesigning your website isn’t a task to take lightly. After all, your website is one of the foundational elements of your marketing strategy, right?