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Train your team on programmatic advertising quickly and effectively

Choozle

Take stock of what on-demand resources you have internally and available through any partnerships (wikis, learning management systems, certifications). Many wikis and learning management systems (LMSs) are out there at varying price points (we use Hubspot and G2 Crowd to make it easy to browse all tools).

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation. United States License.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. These can be things like lists (e.g.,

ROI 100
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Associated Press Includes Social Media Guidelines in 2010 Stylebook

Hubspot

The new social media section includes 42 individual entries on terms like app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki. Free Webinar: Science of Facebook Marketing. Connect with HubSpot : Want to learn how your customers use Facebook?

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How Marketers Can Use Evernote to Organize and Simplify Their Lives

Hubspot

This blog article you're reading right now -- and many before it -- were drafted in Evernote before getting loaded into the HubSpot blogging tool. I used to keep reminders on post-its, "Today's To-Do List" in my notebook, my backlog of projects on HubSpot's internal wiki, and other miscellaneous to-do's contained in emails in my inbox.

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7 Reasons Marketing & Customer Service Need to Work Together

Hubspot

Using a third-party social media management tool, such as HootSuite or HubSpot , marketers can easily collaborate with other departments such as Customer Service (or even Sales), routing customer support questions to the support team and making it easy for communications to be handed off to the most appropriate person. what webinar?"