The Point

JANUARY 21, 2020

It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Depending on the system, native landing pages provide added functionality that isn’t available through embedded forms. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

The Point

DECEMBER 3, 2013

I’ve had kind words to say about Eloqua’s marketing creative in this space previously, but what was then an edgy, ground-breaking campaign from the likes of Joe Chernov (then Eloqua VP Content Marketing, recently named VP of Content at Hubspot ) is now corporate marketing pablum at its worst. Let me count the ways: 1.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

APRIL 16, 2014

Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos, or an infographic. (TR) Hubspot and Act-On encompass many inbound features as well as outbound. (HS) We have many clients who use Marketo and Hubspot side-by-side, for example.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100