KoMarketing Associates

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33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

Video (32%), webinars (21%) and SEO (19%) also made the list. HubSpot conducted its “2021 State of Marketing” report, and data suggested that among most organizations (60% or above), social media is used as a leading approach to marketing. This is followed by SEO (16%) and search (16%). Marketers’ Growing Use of Social Media.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community.

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Is Long-Form Content the Only Way to Achieve B2B Content Marketing Success?

KoMarketing Associates

For example, Neil Patel’s article discussing why 3,000+ word blog posts lead to more success, highlights compelling data from Hubspot and Buzzsumo that supports this argument. And finally, another software organization’s webinar landing page has generated over 125 organic social shares with copy of less than 300 words.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Certifications: Many larger SaaS companies, like Salesforce and Hubspot , offer certifications for their own products. Webinars: These live presentations are usually about an hour and are a great way to engage current and potential users in real-time online.

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

So if a client mentions you, or someone mentions a webinar or conference event you’re holding – all that can be re-shared to your LinkedIn Page. HubSpot shares a lot of embedded SlideShares on its LinkedIn Page. HubSpot has managed to make the old PowerPoint format seem new again. Use Hashtags. People do business with people.

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3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

” Chris Brogan covered KoMarketing after we allowed him to use the office for a webinar. If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot. Organic Performance to Optimized Pages.