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    [Hubspot, Webinar] 11 Ways to Totally Screw Up Your Inbound Marketing
    For example, if people who attend webinars are more prepared to purchase than people who download whitepapers, put that prospect into a lead nurturing campaign that lets them know about webinars related to their interests. If you have advanced landing page testing abilities at your disposal like in HubSpot's software , executing these tests takes just a couple minutes. Connect with HubSpot
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Hubspot, Webinar] 7 Simple Ways to Get More Leads From LinkedIn
    Each week I can message these members and send then back to my website, my newsletter opt-in page, a free webinar, or any other way I want to collect leads. Connect with HubSpot This is a guest post written by Lewis Howes. Known as the “King of LinkedIn,” Lewis has written two books on the topic and created the #1 LinkedIn training course, LinkedInfluence. For more LinkedIn tips and advice, download his free LinkedIn videos at
    [Hubspot, Webinar] The Only Metrics You Need to Optimize Website Performance
    It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. ebooks, webinars, or other downloads). Connect with HubSpot Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers.
    [Hubspot, Webinar] Wanna Hear 9 Great Blogging Tales?
    Usually I am on the giving end of webinars, but this week, I joined a couple of thousand other attendees to spend an hour listening to Rick Calvert and Dave Cynkin, co-founders of BlogWorld , and Michael Stelzner, founder of Social Media Examiner , talk about "9 Companies Doing Blogging Right.". Of course, HubSpot knows that businesses using a blog in their marketing programs receive 55% more traffic than those that do not. Connect with HubSpot
    [Hubspot, Webinar] Facebook Launches Much-Anticipated Open Graph Applications
    If you've spent a lot of time building up your arsenal of content offers such as educational ebooks, archived webinars, and the like, consider creating a Facebook app that serves as a content library. For example, at HubSpot, we could create an app for our free Marketing Grader tool that automatically publishes a story when users' Marketing Grades increase. Connect with HubSpot Sick of reading about all this SOPA brouhaha?
    [Hubspot, Webinar] Everything You Need to Know About Starting a Podcast in 2018
    In my case, I’d written blog posts, conducted webinars, and published articles in places like Forbes and Fast Company for some time. I’m pleased to say we’ve also earned a presenting sponsorship from HubSpot. I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency. It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Hubspot, Webinar] 12 B2B Facebook Cover Photos to Get Your Creative Juices Flowing
    This manufacturer of snow removal equipment (and HubSpot customer!) HubSpot agency partner PR 20/20 shows off their team in their cover photo, providing a more personal experience for clients that visit their Facebook page. Yoh is a HubSpot customer that provides HR outsourcing solutions. 12) HubSpot. Do you develop solutions to optimize businesses' presence for demand generation success through all their marketing channels?
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Hubspot, Webinar] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Is it an ebook, a webinar, a slide deck? At HubSpot, for example, we curate social media threads, blog articles, and case studies from customers and experts and feature them on our website -- even on our homepage. At HubSpot, this was a big piece of feedback we heard from our prospects -- a lot of people wanted to talk with someone and didn't know how. In an effort to break through the clutter and get the attention of more potential customers, are marketers going too far?
    [Hubspot, Webinar] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
    As HubSpot's co-founder and CTO Dharmesh Shah once said, "Today, power is gained by sharing knowledge, not by hoarding it.”. The KPIs for your marketing team could be website visits, blog conversions, webinar sign-ups, social growth, or social ad conversions. Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest. Maybe they think their employees don’t care or that the extra information will be distracting.
    [Hubspot, Webinar] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot. As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence.
    [Hubspot, Webinar] 7 Top Trends to Impact AEC Marketing in 2016
    For the past two years, I have identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) as a top disruptor for AEC marketing. HubSpot identifies marketing automation as one of the game-changing marketing trends in 2016. According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges.
    [Hubspot, Webinar] Answers to Your Top 7 Questions About the State of SEO in 2012
    We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. During the webinar, attendees asked tons of fantastic questions, and unfortunately we couldn't get to all of them.
  • HUBSPOT  |  MONDAY, MAY 28, 2012
    [Hubspot, Webinar] 6 Tips for Symbiotic Sales & Marketing Lead Management
    In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. Subsequent emails should then contain offers that intensify that relationship, such as inviting prospects to attend a webinar, download a video demo, or participate in a customized assessment of their needs. Webinar registration = 15 points.
    [Hubspot, Webinar] When NOT to Use Lead-Gen CTAs in Your Marketing
    Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. For a new reader, it's much more reasonable to ask them to share a great article or sign up to read more in the future, than to ask them to attend an hour long webinar we're hosting next week. Calls-to-action (CTAs) are the directional signals on your website.
    [Hubspot, Webinar] 70 New (Really) Marketing Automation Stats
    Webinars (63%). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth.
    [Hubspot, Webinar] Resolutions Your Publication Should Make in 2016
    If you’re looking for a good resource to point you in the right direction, check out HubSpot’s 2015 Publisher Benchmarks Report. Think about education products that you can create, webinars you can host, events that you can organize, and creative ways that your media company can deliver value to both audiences and advertisers. No matter what industry you’re in, the first weeks of January always feel like a big storm has hit and passed.
    [Hubspot, Webinar] Discover Which Influencers Are Tweeting Your Content [Free Tool]
    In preparation for our upcoming webinar, " The Science of Social Media " (don't forget to reserve your spot !), HubSpot has just released its newest free tool, created by Social Media Scientist Dan Zarrella. Let's take the new tool for a test drive by analyzing the URL of our upcoming " Science of Social Media " webinar. Thus far, the URL of the landing page for our webinar has generated 328 tweets. Connect with HubSpot
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Hubspot, Webinar] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Live streaming webinars can be a great way to create immediacy and connection with your prospects. The one that has the most success is webinars. If there's a webinar, we try to use polls or surveys to get the registrants more involved. A terrific example of this is the interactive online assessment that created and documented for the HubSpot Blog.
    [Hubspot, Webinar] Six Essential Online Marketing Tools for AEC Firms
    A solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. A CMS, such as Drupal , Joomla , or WordPress , will allow you to not only post blog posts, but also post other types of content like webinars, videos, product reviews or infographics without the help of a developer. Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services.
    [Hubspot, Webinar] The 2011 #Nifty50 Top Twitter Men Reprise
    Mike is the CMO at HubSpot in Boston, a marketing software company. According to Brian Halligan ( @bhalligan ), “Mike has built a scalable, inbound lead generation machine for HubSpot,” Brian stated that Mike, “played a critical role in growing our customer base from a dozen beta customers to over 4,500 in four years. Mike hosts an award winning weekly live marketing video podcast HubSpot TV.
    [Hubspot, Webinar] What Do 76% of Consumers Want From Your Website? [New Data]
    I'm in the process of doing some research for the upcoming Science of Website Redesign webinar, and I just found one piece of data that was so interesting, I decided to blog about it right now. I'll be covering this data as well as tons more tips, tricks, and new data about website design and website redesign projects in the Science of Website Redesign webinar. (So New Webinar: The Science of Website Redesign. Connect with HubSpot
    [Hubspot, Webinar] 5 Ways to Prepare for the Future of Email Marketing
    This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Live Webinar: The Science of Email Marketing. Connect with HubSpot Charles Kettering, the former head of research for General Motors, once said, “My interest is in the future because I am going to spend the rest of my life there.”
    [Hubspot, Webinar] Think Like a Publisher: 3 Tips to Generate More Leads
    The offer could be a webinar, guide, consultation, or something else of value. Connect with HubSpot Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer.
    [Hubspot, Webinar] Your Simple Guide to Launching a Twitter Advertising Campaign
    For example, at HubSpot, we might use this targeting option to promote an upcoming webinar at the top of our profile, which can serve to increase awareness of the event and drive traffic to the landing page on our site where users can register to attend. At HubSpot, we often promote our ebooks and webinar landing pages in our Promoted Tweets. So you want to start using Twitter's Promoted Tweets, huh?
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot, Webinar] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
    Then create ebooks , webinars, podcasts, and other content around these great topics. Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm. She can be found tweeting about marketing, content, Boston, and other ramblings @lindquik.
    [Hubspot, Webinar] 6 Sales and Marketing Communication Tips to Build Smarketing
    At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. In fact we have a free sales and marketing alignment webinar if you want to learn even more about how we have built a partnership between sales and marketing. Today at HubSpot, Mark and I only have to get involved in a small number of issues.
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Hubspot, Webinar] Ecommerce: Fad, Fashion or Fact? [Cartoon]
    Join Us for a Live Webinar: Blogging for eCommerce Sites. Join this live webinar to learn practical and specific blogging methodologies that you can apply and get results. Connect with HubSpot While eCommerce growth continues to soar, many still think of it as a fad. What do you think? Grow Your eCommerce Business Using Inbound Marketing.
    [Hubspot, Webinar] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Hubspot. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Recommended reading: Effective Automation and Email tactics to increase webinar attendance. #42. Hubspot Email Marketing Blog. Their webinars are also high value! Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016.
    [Hubspot, Webinar] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot, for example, does this with our free Inbound Marketing Assessments. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! Or if you're like HubSpot and host events or conferences like Inbound 2012 , ask them to register for the event and include a discount with a time stamp. Ask them to attend a free webinar you're hosting! Connect with HubSpot
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Hubspot, Webinar] 20 Handy B2B Lead Generation Resources
    Hubspot. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. In 2010, the company released over 300 web seminars or webinars called GoToWebinars. In January alone, seven webinars resulted in sales of $250,000.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Hubspot, Webinar] 11 Ways to Make Social Media Marketing Less of a Time Suck
    Just be sure to include an expiration date if the content isn't evergreen so you don't accidentally promote, say, a webinar that has already taken place. But you can still automate a good chunk of your publishing using a tool like HubSpot's Social Media tool or HootSuite. You can also take advantage of closed-loop social tools, like the integration between HootSuite and HubSpot , that lets you quickly align your social media activities with lead generation and customer acquisition.
    [Hubspot, Webinar] 87 New (Really) Marketing Automation Stats
    Webinars (63%). HubSpot, 2013 State of Inbound Marketing Report , Feb 2013). B2B marketers say product demos are the most effective method for lead marketing, followed by educational webinars. This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old.
    [Hubspot, Webinar] What Makes Agency Millennials Different? [New Data]
    With the help of HubSpot and Research Now , the survey received over 950 responses from full-time agency employees. You can also sign up for a free webinar (December 1st at 1 PM eastern) where we'll walk you through all of the results of the study and there will be a live Q&A. It goes without saying that employees are the lifeblood of any marketing agency.
    [Hubspot, Webinar] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations.
    [Hubspot, Webinar] 25 Ways to Increase Sales and Lead Generation
    If you’re giving away a free guide, say “ Download our FREE guide to X ” If you’re hosting a free webinar, say “Register for our FREE webinar on X.” Informational offers such as ebooks, guides, and webinars do very well in this space, because people reading your blog would likely be eager to get more free information from you. Informational items like whitepapers, guides, and webinars are compelling offers because they do.
    [Hubspot, Webinar] SEO: 301 Redirects Don't Pass Existing Social Shares
    All of the new pages on the HubSpot domain showed having no social shares at all, and the old pages still showed their old data. Sharing addresses on the Performable blog or other parts of their site didn’t impact the sharing totals for HubSpot at all. Webinar On Demand: The Science of Website Redesign. Register for this free webinar so you can construct your website in the context of a greater Internet marketing strategy. Connect with HubSpot
    [Hubspot, Webinar] Methodology: Brainstorming Awesome Business Blog Posts
    Free Webinar: Blogging for Business. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content.
    [Hubspot, Webinar] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. Do you know your best customer? Seriously -- do you really, really understand your best customer? For example, do they live in the big city or the suburbs? Watch Jeopardy or Modern Family ? Use their iPhone nonstop, or get nervous about new technology?
    [Hubspot, Webinar] Why Yellow Pages Ads Are Becoming Obsolete
    The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! As Andrew Quinn, HubSpot's Sales Training Manager with 16 years of experience in the Yellow Pages industry said, “The market is not going to go backwards and reverse itself.” If you want to learn how to move away from Yellow Pages ads strategically, join HubSpot's free webinar on the topic. Connect with HubSpot
    [Hubspot, Webinar] Ask a Content Guy: How Do I Stand Out From My Competitors?
    It was also one of the dozens of inquiries I got during our content strategy webinar last week. HubSpot is the inbound marketing genius who wants to help you get that promotion. Sometimes, this graphic haunts me. This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150.
    [Hubspot, Webinar] Top 24 B2B Marketing Posts in February
    Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin - B2B Lead Generation Blog , February 12, 2010 As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. Jon shared his “secret sauce” for lead generation. It was an excellent webinar for all of our Insiders at Find New Customers. Best of B2B Marketing. February 2010.
    [Hubspot, Webinar] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Join AdRoll and HubSpot for our webinar September 29th, Funnel Vision: Leveraging Display Advertising & Retargeting to Improve Your Digital Marketing Efforts Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. They also visit other sites and comparison shop.
    [Hubspot, Webinar] Twitter Proven to Impact Search Engine Rankings
    Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Connect with HubSpot Over the past 3 years most of us involved with marketing have heard of Twitter. At the same time businesses have prioritized their adoption of Twitter differently. Some business have made it a core part of their inbound marketing strategy, while others have delayed adoption in favor of other tactics. More Signals to Prioritize Twitter.
    [Hubspot, Webinar] How Prepared Are Marketers for the GDPR?
    HubSpot surveyed consumers in the UK, Ireland, Germany, Austria, and Switzerland about their general opinions on data privacy laws. In a recent webinar led by BetterCloud , digital security expert Jodi Daniels spoke to the importance of GDPR as a brand awareness issue. Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.
    [Hubspot, Webinar] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    From a cornerstone piece of content, it is easy to extract blog posts, ebooks, webinars, SlideShare presentations, and more. Not only have we shared these posts on our blog, but we have also reached out and shared several of these posts on other blogs, like here on the HubSpot blog. These can be ebooks, webinars, checklists, buyer guides, and so on. This post originally appeared on Inbound Insiders , a new section of Inbound Hub.
    [Hubspot, Webinar] 7 Tips for Stellar Social Media Community Management
    Furthermore, you might find that your Facebook fans are generally more interested in event and webinar invites, and your Twitter followers might appreciate quick snippets of valuable product info. Next time you write an awesome blog post that you think will wow the pants off a particular social media community, use a third-party tool like HootSuite or HubSpot's social media tool to schedule which content you'd like to distribute on what channels and when. Connect with HubSpot
    [Hubspot, Webinar] The Ultimate Guide to Optimized Social Media Updates
    If you're not actively sprinkling in your lead gen content like webinars, downloadable ebooks, and other offers, you'll surely miss the mark. Include an image of the offer the lead will receive, such as the cover of the ebook or a slide from the webinar. At HubSpot, for example, we've primarily used Google+ to share our holiday ecards and conduct photo caption contests. Connect with HubSpot
    [Hubspot, Webinar] How to Satisfy Every Stakeholder In Your Next Website Redesign
    HubSpot''s own security page can help you learn some of them. What He Really Wants: HubSpot conducted a study which asked website visitors what the most important design factor is in the success of a website in their minds. If he''s a first-time visitor, use a homepage CTA that directs him to top of the funnel educational content, like an ebook or a webinar. Undergoing a website redesign? You poor thing.
    [Hubspot, Webinar] 11 Essential Business Blogging Software Features
    It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot So you've made the decision to start a business blog. Good for you!
    [Hubspot, Webinar] 7 Reasons You're Not Generating Leads From Social Media
    Don't talk about how your followers should register for your upcoming webinar and link to your website's homepage that has no mention of the webinar. Connect with HubSpot This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.
    [Hubspot, Webinar] 20 Variables Every Marketer Should Be Testing
    Test the performance of different calls-to-action based on their placement on various pages of your website and within certain pieces of content like blog posts, ebooks, and webinars. Content Offers: Calls-to-action are made up of different offers, such as an ebook, a webinar, a free trial, etc. Test calls-to-action in terms of different offer topics in your industry and various formats (video vs. webinar vs. ebook vs. free trial, etc.). Connect with HubSpot
    [Hubspot, Webinar] Does Social Media Make Sense for B2B Companies? [Marketing Cast]
    Watch the On-Demand Social Media Marketing Webinar! Connect with HubSpot Does social media make sense for B2B companies? Though this is a question that we have started encountering recently, it originates from a much broader conversation about the marketing differences between B2B and B2C companies. B2B marketers, David Meerman Scott suggests, have this idea that something is different about what they do compared to what B2C marketers do.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot, Webinar] 5 CSR Tips So You Can Start Giving Back This New Year
    For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing. While it might bring in a decent amount of revenue if we put a price on our certification courses or webinar sessions , providing these resources for free aligns with our goal of wanting to bring Inbound knowledge to a wider audience. That’s why this Chinese New Year, the HubSpot team wants to help your business grow.
    [Hubspot, Webinar] New Data: Are Your Marketing Decisions Reactive or Strategic?
    The study shows other reasons which will be revealed in an upcoming webinar on November 19, but I wonder why smaller businesses are so much more influenced by their competition’s marketing efforts than larger companies are. Webinar: Top 7 Marketing Time Sinks and Solutions. Join our free webinar to learn how small and medium sized businesses can most efficiently choose and implement new tactics. Connect with HubSpot
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Hubspot, Webinar] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    However, our findings contradict previous research reported on Hubspot that people prefer numbered list headlines over any other type of headline. ” LinkedIn Webinar. if you want to find out more about using LinkedIn effectively, join us next week for a webinar with Viveka Von Rosen , LinkedIn expert and author. “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” ” John Caples.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Hubspot, Webinar] Lead Scoring: 13 Criteria You Should Be Using to Grade Leads
    Depending on the marketing software and CRM you're using, the method of setting this up will differ for everyone -- if you're using HubSpot, simply install the Lead Grader app (aptly named, eh?) Keep in mind that an event could mean a conference, sure, but even something like a live webinar, too. And if you're using HubSpot's webinars app , you could even score leads based on duration of webinar attendance!
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Hubspot, Webinar] The ABCs of Content Marketing: A Glossary of Terms
    For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Webinars? For instance, if Google releases an algorithm update, we here at HubSpot would want to blog about it because 1) it impacts our audience, and 2) Google rewards those who cover news items quickly and comprehensively by bumping up their placement in the SERPs.
    [Hubspot, Webinar] How to Score Your Leads So Sales Works the Hottest Prospects
    content downloads like ebooks and webinars) vs. more qualified middle-of-the-funnel interests (e.g. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap. Connect with HubSpot The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around?
  • HUBSPOT  |  THURSDAY, JUNE 24, 2010
    [Hubspot, Webinar] The Ultimate List: 100+ Facebook Statistics [Infographics]
    Our own Dan Zarella has done some great research into Facebook usage for his upcoming Science of Facebook Marketing webinar. Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot With more than 500 million users Facebook has become the dominant player in the social networking industry.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Hubspot, Webinar] Must Watch: 12 Awesome Social Media Tutorials
    Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot For those of you who are getting started with social media marketing, here are 12 video tutorials to help you properly setup many important basic functions. This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Hubspot, Webinar] The Least-Liked Types of Facebook Pages
    If you want to learn more make sure you're at my June 29th Science of Facebook Marketing Webinar. Free Webinar: Science of Facebook Marketing. Sign up for the free webinar for to learn scientifically proven methods for marketing on Facebook. Connect with HubSpot As a follow-up to my last post about the most-liked Facebook page types , here's the other side of that coin: the least liked Facebook page types.
    [Hubspot, Webinar] Inbound Marketing Vs. Outbound Marketing
    On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Learn the latest findings from the 2011 State of Inbound Marketing Report.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [Hubspot, Webinar] The Evolution of Ignoring Advertising [Cartoon]
    On Demand Webinar & Report: 2011 State of Inbound Marketing. View this webinar and download our report to learn how inbound marketing channels compare to outbound channels. Connect with HubSpot This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Learn the latest findings from the 2011 State of Inbound Marketing Report.
    [Hubspot, Webinar] Answered: 10 Common Social Media Marketing Questions
    As HubSpot’s VP of Marketing Mike Volpe explained in a recent webinar , social media needs to be part of a comprehensive inbound marketing strategy in order to yield visible results. Here are 10 thought-provoking questions about social media that emerged from the same webinar: 1. At HubSpot, we do this through closed-loop marketing. As Mike mentioned during the webinar, a lot of HubSpot’s success on social media is thanks to our frequent blog posts.
    [Hubspot, Webinar] Answers to the Top 5 Press Release Optimization Questions
    Earlier this week, HubSpot and PR Newswire hosted " The Science of Press Releases ," a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. “There is no reason why you should publish a press release without a photo,” said Dan on the webinar. Check out the on-demand webinar , and view the slides!
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Hubspot, Webinar] 14 Ways to Get More Use Out of Your Buyer Personas
    With dynamic content ( at HubSpot, we call it Smart Content ), you can display different messaging to different people based on what persona you have them assigned to. Whether it''s a webinar, a co-written ebook, or simply a guest blog post, working with other businesses that you know a particular persona likes and respects can score you some serious street cred. Ah yes, the excitement of creating your company’s first buyer persona.
  • HUBSPOT  |  FRIDAY, JANUARY 14, 2011
    [Hubspot, Webinar] 3 Meta Description Mistakes You Might Be Making
    If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. “Website Grader – Free SEO tool from HubSpot that provides an Internet Marketing Report for your website.” If I missed anything be sure to stop by the website optimization webinar and let me know. Connect with HubSpot
    [Hubspot, Webinar] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    On HubSpot's website, for example, we've noticed that the longer a CTA design appears on our site, the lower and lower its click-through rate becomes. ebooks vs. webinars) or certain subject matters. Note: If you're a HubSpot customer using our Call-to-Action tool , all you have to do is replace the underperforming CTA with a better performing one within the CTA group, and every post/page containing that old CTA will automatically be replaced with the new one.
    [Hubspot, Webinar] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    If you're searching for when the exact time a certain HubSpot marketing webinar is about to air, you may just do a quick search for "HubSpot marketing webinar." Results about old webinars that occurred last week are unhelpful. Connect with HubSpot Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year.
    [Hubspot, Webinar] 6 Lessons For Awesome Email Marketing From Threadless
    As HubSpot has been preaching, if you offer remarkable content, you will get found online and grow your business. To get us started on this path, check out HubSpot's interview with Liz Ryan , Director of Email Marketing at Threadless: 1. Live Webinar: The Science of Email Marketing. Connect with HubSpot If you could characterize a business as lucky, then Threadless is super lucky.
    [Hubspot, Webinar] The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite
    Website, email, search, paid placements, webinars, etc. I am sure many people at HubSpot know who this is, because she has made a huge effort to understand the HubSpot platform and to evangelise about Inbound Marketing here in South Africa. This person is Bettina Horvath, of My Biz Performs ([link] She became a HubSpot expert while helping us along the path of Inbound Marketing.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Hubspot, Webinar] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Webinar - A webinar is used to conduct live meetings, training, or presentations via the Internet. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Hubspot, Webinar] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above. For example, see this CTA that offers the visitor a free webinar and report on the state of inbound marketing in 2012?
    [Hubspot, Webinar] The Ultimate Checklist for Integrated Marketing
    Whether you're running a webinar online or a hosting a conference or another live event, effective integrations of social media can help you generate buzz before, during, and after the event. an archived webinar or recorded presentations from live events). Connect with HubSpot Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events.
    [Hubspot, Webinar] The Content Creator's Master List of Commonly Troublesome Words
    And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own. A/B test : Also called split testing; at HubSpot, we use A/B testing and write it with the slash. webinar: One word.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Hubspot, Webinar] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. They also help our audience put faces to the names of the webinar hosts and establish our presenters as credible experts. Pair your Wistia account with a marketing automation platform ( like HubSpot software ) or an email service to make your videos work harder for you.
    [Hubspot, Webinar] Why Every Business Blog Needs Evergreen Content
    The HubSpot Inbound Marketing blog, for example, which has published nearly 3,000 articles to date, can credit a lot of the day-to-day leads it generates to articles that were published months and even years ago. If it's been months since you updated the post, it's possible you've created a new ebook, webinar, or another relevant offer that is fresher that the CTA you used originally. Connect with HubSpot
    [Hubspot, Webinar] 25 Facebook Page Ideas You Haven't Tried Yet
    Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. Connect with HubSpot This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Hubspot, Webinar] How B2B Marketers Can Succeed on the 6 Big Social Networks
    At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog!
    [Hubspot, Webinar] 7 Habits of Remarkably Charismatic Marketers
    For example, on a recent webinar we made a game out of tweeting our event hashtag, awarding free tickets to our upcoming (and epic) inbound marketing event INBOUND 2012 for those who tweeted our hashtag the most. Use a tool like HubSpot's Social Media Monitoring Tool to help stay on top of mentions of important keywords you'd like to be alerted for. Here at HubSpot we've definitely made our share of mistakes ! You know those people everyone wants to be around?
    [Hubspot, Webinar] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal. Turn a webinar into an ebook (use a service like 3PlayMedia to transcribe the audio).
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Hubspot, Webinar] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    Instead of hearing from the HubSpot team why we thought our conference was great, these posts let you hear when the event was a can't-miss opportunity from actual attendees. During your webinars, for example, you could take advantage of the large audience to promote the conference by giving away free tickets to whoever tweeted the most with your webinar hashtag. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot, Webinar] 10 B2B Growth-Hacking Tactics for Lead Generation
    Create content that is shareable and embeddable such as e-books, whitepapers, case studies, webinars, informative article posts, and slideshares. Moz and Hubspot have also created dynamic and engaged communities around their products. Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get confused, and it’s sometimes used (mistakenly) as another term for marketing.
    [Hubspot, Webinar] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Download the free webinar to learn how to get your company started with social media. Connect with HubSpot Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot, Webinar] Blog Posts Most Valuable B2B Marketing Content [Data]
    More educational and instructional forms of content, like case studies (55%), white papers (43%) and webinars (42%), were also used. Connect with HubSpot The complexity of the B2B buying process, compared to that for B2C, often demands more of marketers.
    [Hubspot, Webinar] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    So if you’re trying to optimize the landing page for your new webinar on cat fashion, all you have to do is enter ‘cat fashion,' and BuzzSumo will spit out all of the best articles, resources, videos, and more on the fascinating topic of cat couture. 12) HubSpot Website Grader. Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business.
    [Hubspot, Webinar] What Makes a Great Creative Brief? « The Effective Marketer
    Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing.
    [Hubspot, Webinar] How to Design a Marketing Survey That Yields Legitimate Results
    We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot's new 2013 Inbound Marketing Survey , which we launched last Friday. “Statistics can be made to prove anything -- even the truth.” – Author Unknown.
    [Hubspot, Webinar] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    Think about featuring product demos or trials as well as offering ebooks you've written or webinars you've hosted. Connect with HubSpot One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location.
    [Hubspot, Webinar] 10 Ways to Boost Your B2B Content Shares
    We will be discussing these findings in depth at our joint webinar with Uberflip on Wednesday May 11th at 11am PT/2pm ET and 7pm UK. Register for the webinar here. It is important to remember this is still a set of some of the most popular B2B blogs including Hubspot, QuickSprout and Search Engine Land. How shareable is your B2B content?
    [Hubspot, Webinar] 5 Examples of 'Like-Gating' to Generate Facebook Fans
    To help you create a custom tab for your Facebook page with a like-gating experience, HubSpot offers a Welcome tab application for customers. Here are just a few examples: "First glimpse" access to content: ebooks, webinars, podcasts, company news, Facebook fan-only newsletter. Connect with HubSpot A technique called " like-gating " is becoming more and more widely used as a way to generate new Facebook fans -- and not without some critics.
    [Hubspot, Webinar] Everything Marketers Should Know About Secondary CTAs
    A secondary CTA can promote just about anything a primary CTA can -- an ebook download, a webinar signup, a social media follow or share, an event registration, a blog subscription, a consultation request, a trial, a coupon -- and the list goes on. The following are examples from HubSpot''s own marketing. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don''t say "variety is the spice of life" for nothin''!
    [Hubspot, Webinar] Top 56 B2B Marketing Posts for September 2010
    50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Managing Your Career in the Social Media Era: Sources - B2B Memes , September 22, 2010 As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” Best of B2B Marketing for September 2010.
    [Hubspot, Webinar] When Content Strategy Meets Social Activation – A #ProfsChat Review
    And although we were competing with a webinar by the amazing Nancy Duarte , we still had a strong showing by some super smart people who shared their thoughts on the subject. BrennerMichael A6: @ MarketingProfs do a great job and @ Eloqua @ Hubspot @ Hoovers , @ Intuit , @ OpenForum @ SAP (of course!) People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Hubspot, Webinar] Demand Generation vs. Inbound Marketing – Is There a Difference?
    It is the same type of outbound marketing practices that prospects are getting more adept at shutting out – think unwanted cold calls (these days called warm calls), email blasts, list buying, TV commercials, sponsored webinars and the like. Chad Levitt is an Inbound Marketing Specialist with HubSpot and author of the New Sales Economy blog that focuses on how sales 2.0, Live Webinar: The State of Inbound Marketing Lead Generation. Download the On-Demand Webinar Now!
    [Hubspot, Webinar] 10 Homepage Items for eCommerce Website Conversions
    On January 18 th we held an eCommerce “Click and Mortar” webinar to discuss the importance of having a website equipped with a shopping cart if you have a physical storefront. A common challenge among those that attended the webinars was understanding how to get more website visitors to make a purchase and continually increase this number over time. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot, Webinar] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the "7 Deadly Sins of Church Communication Strategies." Register for this free, live webinar today. Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Hubspot, Webinar] Data Shows Facebook Users "Like" Food Pages [Infographic]
    Live Webinar: The Science of Facebook Marketing Join Social Media Marketing Scientist Dan Zarrella to gain an understanding of exactly how different groups of people interact on Facebook. Complimentary Live Webinar: Tuesday, June 29, 2010 at 1:00pm ET Reserve your spot now ! Connect with HubSpot Using Facebook Grader data, I looked at our collection of over half a million pages to start to understand the characteristics of good (highly liked) Facebook pages.
    [Hubspot, Webinar] 5 Useful Ecommerce Applications of QR Codes
    Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business. Register for this free webinar for tips and tricks to grow your ecommerce business this year. Connect with HubSpot QR codes are 2D barcodes that can be read by most modern smartphones. Their value has been debated, and their usage has been scattered because most businesses have not yet figured out how to take proper advantage of the technology.
  • HUBSPOT  |  TUESDAY, MAY 4, 2010
    [Hubspot, Webinar] Behind the Badge - "Foursquare Cops" [Episode 4]
    Producer and Director: @ WoodyTondorf Starring: @ KylePaice , @ natehinchey Marketing Lessons From The Grateful Dead Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! Watch the on-demand webinar. Connect with HubSpot Watch the banter between our Foursquare Cops as they share some special off-duty bonding time.
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