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Our Favorite HubSpot Workflows & How to Build Them

SmartBug Media

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For lead routing within HubSpot workflows, we would have a “resellers” page on our website that has links to contact sales to be a reseller. Premium Content Downloads.

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Understanding the New [2020] Contextual Marketing Features in HubSpot

SmartBug Media

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. Getting started with contextual marketing is fairly easy, but we recommend you take the first step by getting certified through HubSpot Academy to fully understand all of the opportunities for your business.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

For example, unlike physical events, virtual events , such as live streams or webinars , enable your brand to gain awareness from international audiences, period. For any given event, there are a handful of competing webinars, live streams, or Q&As that discuss similar topics. Here are their five go-to tips. Set expectations!

Promotion 101
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What’s New with HubSpot’s SEO & CMS [2023 Update]

SmartBug Media

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide.

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Hosted Landing Pages vs. Embedded Forms

The Point

It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Design Capability.

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3 Actionable Tips to Track Leads in Google Analytics

SmartBug Media

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?