Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Source: HubSpot. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Quick Takeaways. Why is Product Marketing Important?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Red Bull has built a globally-recognized brand by never holding back when it comes to creating bold storytelling moments.

Media 99

Media Brand Identity Branding Storytelling 99

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive. Social Creatures.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Heinz Marketing

SEPTEMBER 21, 2018

See my inaugural post “ Storytelling with Data – Starting with Why and How. We are currently working on an account-based marketing initiative with a client and we are pulling data from Bizible, Salesforce, and Hubspot to measure overall effectiveness. Best Practices, Templates and Data: Storytelling with Data: [link].

Storytelling 62

Storytelling Bandwidth Budget Programs Amazon 62

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. How to Get Started with Interactive Storytelling. Download the full guide here to learn from over 40 more examples of interactive storytelling, ranging in complexity and industry vertical.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. HubSpot is a CRM platform widely used by B2B marketers. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

AUGUST 13, 2019

Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. Data from Hubspot shows that five percent of the content we generate drives 90 percent of user engagement, and some 50 percent of content is going completely unused.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Martech Advisor

MARCH 31, 2020

HubSpot Integrates With Jira. Jira's Software Cloud now connects to the HubSpot's Service Hub , making it easy for customer service and product teams to collaborate better and ensure that customer issues are resolved. News That Matters to Marketers. Instagram's Updates to Stay Safe, and Stay Connected.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Martech

DECEMBER 27, 2023

Consider a scenario where a company might invest in a new marketing automation tool like HubSpot, but the C-Suite is unaware of its potential impact on customer experience and revenue. Narrative-first : Use storytelling techniques to present data. But if these nuggets get overlooked or undervalued, there can be a high opportunity cost.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

Martech

MARCH 22, 2024

However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Producing varied character descriptions for storytelling. In these situations, AI is a brainstorming partner that never lacks suggestions. Creating unique visuals or graphic elements.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Zoominfo

SEPTEMBER 16, 2020

If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Contently

SEPTEMBER 5, 2018

When you look at all the truly successful content marketing programs—GE, Red Bull, Dollar Shave Club, Dove, Hubspot, GE, Adidas, Marriott, Chase, Nike, Monster—they all have one thing in common: a commitment to telling great stories. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Source: HubSpot. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading. In 2020, 87% of consumers read local business reviews online.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Valasys

JULY 9, 2020

What’s distinctive about HubSpot is its rich and all-encompassing content strategy? HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. HubSpot doesn’t directly try to advertise their products on Instagram but focuses on adding value to their audiences’ feed.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The topic, storytelling, and quality of research or interviews should all be well thought out. And podcasts offer an exciting opportunity to do just that.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Convince & Convert

OCTOBER 9, 2017

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. IBM Stays Relevant with Reactive Storytelling.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Webbiquity

MAY 9, 2023

Tools to Help Measure: Tools like Hootsuite, Sprout Social, Buffer, and HubSpot allow you to track and measure your social media marketing goals across multiple platforms in one central dashboard. Ahana Basu is a skilled and experienced content writer passionate about storytelling. Timely: Setting a timeline is very important.

Social Media 313

Social Media Social Marketing Planning Tips 313

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? At Contently, I think you know how much we value storytelling by now. Teach us (quickly). They both utilize chunking.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

SmartBug Media

MARCH 8, 2022

Randi applies the skills she learned as a storyteller in her 10 years of documentary filmmaking, TV production, multimedia and producing propaganda films for the Japanese Ministry of Foreign Affairs to a career building narratives that bring additive value to high-tech companies.” - Forbes Council. “As Yamini Rangan - CEO, HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Valasys

JULY 31, 2023

HubSpot is a comprehensive marketing automation platform that includes content automation capabilities. HubSpot’s all-in-one approach makes it a powerful tool for managing marketing efforts and nurturing leads effectively. HubSpot: Pros Comprehensive marketing automation platform with content automation capabilities.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SmartBug Media

SEPTEMBER 23, 2020

For example, in the Leading a Legacy session yesterday, Bob Iger talked about how The Walt Disney Company continues to build content around their purpose - inspirational storytelling. This is a great way to begin building your mission-driven approach to SEO. Below, I highlight the main steps to implement this approach: 1.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

ATAK Interactive

SEPTEMBER 15, 2020

Now, a great way of doing this is utilizing something like HubSpot sequences , where you can put prospects into automated outreach so that you can help salespeople begin to “touch base” with cold leads and be able to begin a conversation with them. Really, reporting is another area that gets overlooked so many times, right?

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services. A Personalized Experience Affects the People Behind Your Buyer Persona.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Envy

NOVEMBER 18, 2019

BrightTalk Has the Best Integration with HubSpot. BrightTalk syncs seamlessly with HubSpot to share lead details captured through the platform, so that you can track your leads from the webinar until they convert. Read on to find out why. A successful webinar can never stand alone. For B2B Webinars, it Has to be BrightTalk.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Brandpoint

JULY 22, 2019

You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Video is a captivating medium that provides a platform for businesses to flex their creative muscles in their storytelling. on Wednesdays ( HubSpot ). Industry Trends.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Hubspot

DECEMBER 6, 2018

Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups. Seeking a position as a Junior Growth Marketer to help HubSpot scale freemium marketing efforts and boost free product signups.”. Structure: Are you qualified for this job? The Ambitious Entry-Level Worker.

Impressions 88

Impressions Examples Cost Per Thousand CPM 88

BOP Design

APRIL 13, 2020

Source: HubSpot ). Brand Storytelling with Animation. The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. Source: Neil Patel ). Source: Wyzowl ). Including a video on your landing page can increase conversions by more than 80%.

Design 127

Design B2B Case Study Case Studies 127