Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Marketing Insider Group

DECEMBER 8, 2021

Consider these stats: Twitter claims that 82% of its users view video content on the app. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Video marketing is becoming more important, it seems, every day.

Practices 294

Practices Tips Business Emarketing 294

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. 62% of Gen Z checks Instagram, while 60% visit YouTube, daily. billion-person population. Bloomberg ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Companies like HubSpot share granular stories on their employees to help followers connect with their team on an individual level.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. YouTube has the best ROI for video content, followed by Facebook and Instagram.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. The stats keep fluctuating from one year to another. You can’t invest in social media marketing at the expense of leaving out email marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 HubSpot Sales 4.10 No matter how you prefer to consume your sales content, we’ve got a little something for everyone.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

JUNE 22, 2017

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. 1) YouTube. But you wouldn't want to anyway.

Paid Search Agency 76

Paid Search Agency Youtube Ads Advertising Agencies 76

Hubspot

OCTOBER 29, 2021

24% of surveyed social media-using realtors use YouTube. ( Instagram is the second most popular social media forum for real estate agents, and more are looking to YouTube as a means of promoting their brands and gaining traction. Realtor Social Media Use. 90% of surveyed social media-using realtors use Facebook. (

Stats 78

Stats Statistics Social Media Customer Surveys 78

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. YouTube stands as the most popular platform for video marketing among marketers.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SmartBug Media

AUGUST 11, 2021

122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. Screen Current stats suggest that on average, individuals spend. Marketing Strategies for Higher Ed in a Digital World. Studies show that. Life on a 6.5”

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. One of the most effective channels for promotion is social media, such as LinkedIn and YouTube. Engagement Time, etc.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hubspot

DECEMBER 17, 2019

Consider this post by HubSpot on Instagram: View this post on Instagram. Source: HubSpot Research #stat #hubspot #growbetter #sales. A post shared by HubSpot (@hubspot) on Dec 13, 2019 at 8:01am PST. This example shows how HubSpot uses graphics and branding to connect with their audience.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. With every piece of content you create, look at your stats and listen to your audience.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JANUARY 30, 2024

Source: Our World In Data Here are some of the most impressive stats: Nearly 60% of Africans are under the age of 25, compared to 27% of Europeans. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Because this demographic is undergoing a massive boom. ?

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

Navigate the Channel

JUNE 19, 2023

Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. How-to YouTube Shorts engage viewers with quick visuals and a specific result, according to Hootsuite. In-depth educational series work especially well on YouTube. If you need to brainstorm with this one, call or email. We can help.)

Social Media 65

Social Media Media Curation Content 65

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Source: HubSpot. Or the stats in this case: via GIPHY. What is Video Marketing.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Digital Marketing World Forum

JANUARY 24, 2020

Brand personality should synthesize the founder’s vision and goals, the target audience’s lifestyles, and jive within its platform setting—where the first two components fit within the entertainment culture of users, albeit in a YouTube ad clip or tailored Instagram ad. Consider the stats. Include Video.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Hubspot

MARCH 14, 2017

Marketers starting out with video often wonder if they should just use YouTube to host their brand's videos. YouTube is free, and it has over 1 billion users. YouTube is designed to serve content creators who want to monetize videos and organizations who build brand advertising campaigns. Why Use Wistia. Great question.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. 17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. 10) YouTube is planned to be a key element of 36% of U.K. Similarities? Did things look the same across the pond? 1) 76% of U.K.

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 85% of women users use Pinterest to plan ‘life moments’ These stats are proof that the future of marketing is visual.

Social Media 99

Social Media Social Marketing Media Trends 99

B2B Marketing Traction

JANUARY 23, 2013

According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of followers , # of people you follow , # of tweets.

Social Media 100

Social Media Media Stats Youtube 100

Contently

DECEMBER 12, 2018

The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.)

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 Whether you’re targeting YouTube, LinkedIn, Facebook, Instagram, promo videos should be short and sweet (30 seconds is ideal). You’ve probably clicked skip on a million YouTube video ads by now, but once in a while, you see one that is genuinely attention-grabbing. Set a Goal 5.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MARCH 18, 2020

how you’ll share your progress growth over time through a report — typically, either in the form of a snapshot or a comparison of stats in a given time period). The Clicks report displays how many clicks you get on your social posts published through HubSpot. HubSpot Social Media Software. Progress growth (i.e. Tweet Deck.

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

JUNE 9, 2020

However, if you create YouTube videos or podcasts, a transcription can make your audio/video content accessible to audience members who are hearing impaired. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot. Data is great material for a long-form post, like this one from HubSpot. Image Source. Image Source.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

FEBRUARY 12, 2019

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

Youtube 99

Youtube Stats Video Marketing Mobile Advertising 99

Hubspot

APRIL 22, 2020

According to Think with Google , 85% of teenagers within Gen Z use YouTube to regularly find content while 80% of Gen Z says YouTube videos have successfully taught them about something. You might also like this list of 52 stats about the generation. Like millennials, the generation also embraces social media site searches.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Martech Advisor

JANUARY 2, 2020

Yes — we’ve built better ‘looking’ websites, made them responsive, added exit intent pop-ups and other interactive call-to-actions, and added a blog when Google forced us to ‘generate content’ This article by Hubspot on the 20 years of website design will take you down memory lane.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Mailmunch

APRIL 27, 2021

According to HubSpot Research , four of the top six channels on which consumers watch videos are social media channels. . Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads. It has become central to your outreach and campaign efforts.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. Just don’t put a video on YouTube because people are putting videos on YouTube.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

JUNE 29, 2012

Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat! 4) The average tablet user spends 13.9

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28