5 Link Shorteners to Try Besides Google URL Shortener


To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the five best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. URL Shortener. Some URL shorteners even offer branded link options.

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How to Create UTM Codes to Track Your URLs [UTM Builder]


Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Example: utm_term=marketing+software.

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Web Presence Optimization Software Review: gShift Labs


gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. URL links).

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How to Promote a Virtual Event, According to HubSpot Marketers


To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups.

Top 5 Hubspot Integration Tools To Boost Your Sales


Top 5 Hubspot Integration Tools To Boost Your Sales. Every brilliant software needs a little bit of assistance from time to time. When your CRM is Hubspot , the choices of marketing tools are never-ending who have an alliance with this marketing unicorn. All these Hubspot integration tools accentuate the functioning of HubSpot. The pair of Intercom and HubSpot is made-in-heaven. Yext lead generation app designed for HubSpot uses the Yext scan tool.

How to Use the HubSpot Meetings Tool to Book More Sales Calls

SmartBug Media

How Does HubSpot’s Meetings Tool Work? One such popular tool is HubSpot’s free meeting scheduling software. This meetings tool is part of HubSpot’s CRM and can sync to your sales team’s calendar through either Google or Office 365. HubSpot Sales Strategy Sales Enablement

18 Customer Loyalty Program Software Options For Your Business

Referral Rock

Thankfully, customer loyalty program software makes running these types of reward programs easy. . Nowadays, loyalty software is available so instead of using a card to track purchases, it’s done so by an app. Customer Loyalty Program Software.

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs


Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if you bid on “free crm software”, your ad could only show up for “crm software” and “adobe software.”

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The Ultimate List of B2B Marketing Software for Ambitious Brands


So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Gartner peer insights voted the platform as to the best CRM lead management software of 2018.

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Top 10 Digital Asset Management (DAM) Software Solutions for 2020

Martech Advisor

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist


Braden sympathizes with this, but he has a solution in mind: "This problem is equal parts a B2C issue and a reality of e-commerce, where the customer journey is different than it would be for a software-as-a-service (SaaS) company. Undoubtedly, search has changed in recent years.

The 28 Best Miscellaneous Online Tools for Marketers


Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — HubSpot.

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Hosted Landing Pages vs. Embedded Forms

The Point

It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot.

The 28 Best Web Design Tools


” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Sample review: “Uberflip is innovative software designed for content marketers, and is a great content marketing tool. ” — HubSpot.

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6 of the Best SEO Link Building Software Solutions in 2019


Link building is one of the most important SEO practices today, and using the best link building software is essential to getting it right. Here, we're going to explore six of the best SEO link building software solutions. SEO Link Building Software. HubSpot.

How the HubSpot CMO Screens for Top Marketing Talent


This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing.

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11 Essential Business Blogging Software Features


But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses. link] and is not a subdomain of someone else’s URL (e.g. Connect with HubSpot

The 15 Best Special-Purpose SEO Tools


Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. A free, downloadable software for finding and fixing broken links. HubSpot.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. Users are presented with a free-form canvas to build emails or Web pages, with the usual controls for fonts, colors, inserted images, URL links, etc.

Marketing Techniology Landscape Supergraphic (2017): Martech 5000


I’ve written about the dynamics of modern software and marketing that make this feasible for a few years. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., Marketing Software

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. Maptive saw a 51% increase in software demo sign-ups. Let's take HubSpot for instance. 4) Gets More People to Subscribe to Your Software.

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Best of 2009: Social Media Marketing, Part 1


How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#.

Inbound Marketing & Marketing Automation


There are software vendors that focus only on Inbound Marketing or SEO automation. Hubspot - an early Inbound Marketing evangelist - is one of them, and so are Enquisite , Raven and SEOMoz (probably I’m forgetting at least a dozen vendors, so feel free to leave a comment). Website quality checking : structure your website properly (title, description, URL & headings). But there are also integrated tool suites, like Hubspot and Raven.

The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals


SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Black Friday & Cyber Monday are over.

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What is a 301 Redirect, and When Should You Use One?


And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. A 301 redirect is a permanent redirect from one URL to another. I moved five times in the last year.

SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

Your marketing and sales software must be in sync if you want to see this insight. At a high level, HubSpot’s sources report can show you this information. Image taken from HubSpot. ).

57 Basic Marketing Analytics Terms Everyone Should Know


So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. Tracking URL.

Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Bonus points: if you’re on HubSpot’s CMS, create an A/B test of your page variations. HubSpot will show both versions of the page to visitors on the same URL, and you can revisit variation in performance later on to determine if your changes were statistically significant.

The Definitive List of Black Friday SaaS Deals


SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. Cyber Monday is over.

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10 Content Marketing Analytics Tools That Finally Do What You Need


HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. This set of tools offers robust analytics software to help you keep track of performance in one place. The software offers engagement metrics for each account individually.

How to Create an Editorial Calendar and Boost Conversions


Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration. To begin, you’ll first need to create an account with HubSpot.

The Six Best Screen Capture Tools


Screen captures are an effective format for software demos or screen callouts as well as demonstration any on-screen work sequence. With Droplr, you remove the friction and frustration of sharing files, shortened URLs, screen recordings and even gifs from your busy life.” HubSpot.

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What Are UTM Tracking Codes? [FAQs]


Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web.

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What You Need to Know About DKIM Authetnication


The hyperlink included from the sender takes the recipient to the official website of the sender — in this case, HubSpot. This happens from a server, and can be set up using automated email software tools, like HubSpot's.

What Is Phishing and How Can You Protect Your Business From an Attack?


To build your DMARC record in 15 minutes or less , check out this guide from Return Path, an email marketing optimization software. Suspicious URLs. Here's a legitimate email from HubSpot to help you see where the sender address can be found in Gmail: 3.

7 of the Best A/B Testing Tools for 2019


In their suite, you can build A/B tests, Split URL tests, and multivariate tests with a drop-and-drop editor. Crazy Egg is a website optimization software that offers A/B testing, heat mapping, and usability testing tools. Trusted by brands like Sephora, Ugg, and Carrefour, AB Tasty is a conversion rate optimization software that offers A/B and multivariate testing, data insights, marketing, and personalization tools.

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Everything You Need to Know to Dominate Local Search


Source: HubSpot via Google ). That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Folks, there’s no point in having a listing if there is no URL.