Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. As a result, they struggle to generate any real customers or prove the ROI of social media.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?

10 Pinterest Infographics: Visual Explanations for a Visual Social Network

Hubspot

And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization

Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

At HubSpot, we've been noticing some very interesting trends from our own Pinterest presence. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. Connect with HubSpot

Is Twitter a Dying Social Network? #MKTGdebate

Hubspot

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network.

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#FirstTweet: Proof That You Should Be Open to New Social Networks

Hubspot

If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. Just like your first step and first word, chances are you can''t remember your very first tweet.

8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? 8 Ways to Leverage Social Media Beyond Social Networks.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

20 Ways to Increase Content Visibility on the Top 4 Social Networks

Hubspot

And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

20 Percent of UK Social Networking is Mobile [New Data]

Hubspot

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Connect with HubSpot

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

They should also have a plan to talk to your customers and prospects in interviews or surveys to figure out which social networks they use and what type of content is best for them. Let’s pretend we had very convincing data that showed none of our potential customers use social media.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media B2B ).

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? When you go viral on Facebook, you can go viral more than on other networks.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

Top online marketers on Twitter

Biznology

I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. HubSpotHubSpot. MediaMktgIT — Social Media Mktg IT.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Today, social media is one of the key inbound marketing channels we use to grow our business.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. No other activity comes close, with social networking coming in a distant second (10.7%).&#

LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]

Hubspot

To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. blog.company.com or company.com/blog), the benefit of all of that link and social signal authority also accrues to your corporate website.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right.

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Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot

Hubspot

Social selling -- it''s not just a buzzword anymore. That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration.

Media 32

26 Social Media Secrets Skittles Knows

Biznology

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?

Stats 77

'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

Hubspot

New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop up every day. 25 ''Boring'' Companies With Brilliant Social Media Cover Photos.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it?

PPC 27

HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! The Top 10 HubSpot Blog Posts of 2012. 2012 was an amazing year in marketing.

LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week

Hubspot

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. The professional social network. That why this week in HubSpot content was all about: LinkedIn. Social Media

How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

Hubspot

With some expert analysis, we delved into just how much SEO has shifted in the last decade (and even the past few years) and predicted what will change in the world of search -- from mobile, to social, to context. Ah, Google+: the other social network -- or is it?

Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week

Hubspot

LinkedIn is the most popular social networks for professionals as well as one of the top social networking sites overall.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.