Is Twitter a Dying Social Network? #MKTGdebate

Hubspot

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network.

10 Pinterest Infographics: Visual Explanations for a Visual Social Network

Hubspot

And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. As a result, they struggle to generate any real customers or prove the ROI of social media.

Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

At HubSpot, we've been noticing some very interesting trends from our own Pinterest presence. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+. Connect with HubSpot

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. which is the better social network for promoting visual content ?

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Who’s likely to use the network over time?

#FirstTweet: Proof That You Should Be Open to New Social Networks

Hubspot

If it weren''t for Twitter, I never would have been recruited for HubSpot, I wouldn''t have found my literary agent, I wouldn''t have bonded with fellow marketers or authors, and on and on. Just like your first step and first word, chances are you can''t remember your very first tweet.

How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. HubSpot's "Pivot to Video" Playbook.

Which Social Networks Should You Be On? [Marketing Cast]

Hubspot

As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. You don’t need to be on every social network in order to be a social media-savvy business. Connect with HubSpot

An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

What brands do you like or follow on social media and why?". This is another casual but useful question, as it can tell you both about a candidate's personal interests and how they perceive marketing content on social media. Your competitors are likely using social media.

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

Hubspot

They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Connect with HubSpot

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. No other activity comes close, with social networking coming in a distant second (10.7%).&#

20 Ways to Increase Content Visibility on the Top 4 Social Networks

Hubspot

And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages?

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. HubSpot ). HubSpot ). HubSpot ).

Stats 238

20 Percent of UK Social Networking is Mobile [New Data]

Hubspot

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Connect with HubSpot

The Ultimate List: 24 of the World’s Largest Social Networks

Hubspot

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most. Connect with HubSpot

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. Social algorithms (and users) love native content. Talk to us @HubSpot.

LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]

Hubspot

To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media!

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

The 28 Best Web Design Tools

Webbiquity

” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — Social Media Today. Showcase reviews: Social Media Today. ” — HubSpot.

Design 213

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

HubSpot ). Visual content is 40 times more likely to get shared on social media than other types of content. 3: Nine Social Media Marketing Stats You Can Use. #4: 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8:

Stats 259

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? When you go viral on Facebook, you can go viral more than on other networks.

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. HubSpot ). across all major social networks.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?

Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking

Hubspot

Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Connect with HubSpot

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. ” — HubSpot.

Sites 218

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media B2B ).

How to Avoid Social Media Mistakes

Webbiquity

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. This is perhaps not surprising given that, according to recent research by Business.com , 40% of b2b marketers have been using social media as a marketing tool for less than a year, and 60% spend less than 20% of their time on it. B2b companies that build a social media presence now will be best positioned for growth once the economy rebounds.

26 Social Media Secrets Skittles Knows

Biznology

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?

Stats 201

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.