Are Personas Just a Nicer Word for Stereotypes?
Content Marketing Institute
APRIL 10, 2018
Elliott Brown, marketing consultant and publisher, Back Office Basics, says: A small business owner is not some guy in a striped apron who smiles with pride as he turns around the “open” sign and picks up a broom to sweep up his shop. That’s the stock photo of a small business owner. Let’s say it’s Mike.
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