Remove small-business spot
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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. in the 55+ category.

Lead Gen 118
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HubSpot pairs community with a connected platform

Martech

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.” Bringing us back together.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

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A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

On the other hand, Tereadata seems to have something of a blind spot regarding advertising and anonymous customers: I got mixed messages from the various Teradata presentations about whether it considers support for paid media as part of its marketing applications. HubSpot’s main user conference is the INBOUND show in September.

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Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Vision Edge Marketing

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198
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How HubSpot Uses Blogging to Rank #1 on Google

Hubspot

A lot of marketers want to know: how does HubSpot optimize for search? At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords. This is a huge opportunity to get content that is not in the #1 spot to actually appear above the #1 spot.

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How to Buy Business Software, According to HubSpot's Learning & Development Manager

Hubspot

As someone who manages HubSpot's learning technology, I've gone about buying software the wrong way at times. From these experiences, and from working with others at HubSpot who procure and implement software, I've learned a lot. Lesson #1: Establish a business reason before seeking buy-in.