Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

4 Best HubSpot Alternatives for Small Businesses

Hatchbuck

Looking for a good HubSpot alternative for your small business? HubSpot is a comprehensive inbound marketing platform and was one of the first players on the field. Here are four of the best HubSpot alternatives to start your search.

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How to Balance Marketing and Sales When Running A Small Business

Outbound Engine

75% of small business owners know that marketing is an effective method for attracting new business. With limited time and budget, it can be hard to strike a balance between marketing and sales when running a small business. Small Business Marketing and Sales Tips.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot.

14 Benefits of Video Marketing for Small Businesses

Vidyard

Chances are, if you’re a marketer for a small business, you wear many different hats. The truth is, there are A LOT of benefits of video marketing for small businesses. If you have HubSpot, find out how to add video to your campaigns natively from your account.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. SEO Small Business Marketing

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. This makes it a system for both small business and service vendors: two of my four themes.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. One interesting reaction has come from vendors serving the smallest companies (I’m talking really small here -- under 10 employees). These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Top 10 Lead Generation Ideas for Small Businesses In 2020

Unbound B2B

It’s the beginning of the year; the start of another new quarter…and what better time to reevaluate your business strategies than now? Top 10 Lead Generation Ideas for Small Businesses. Over 80% of businesses leads are generated through LinkedIn. Introduction.

Sales Automation in 2020 - A Simple Guide For Small Businesses

GreenRope

A Simple Guide For Small Businesses. Let’s face it, running a successful business can be quite a hassle and a time-consuming affair, especially during the early stages of setting it up. How you communicate with your customers and prospects can make or break your business.

The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Online Marketing Tools for Small Businesses. HubSpot.

10 Best CRM Software For Small Business (Expert Reviews)

Optinmonster

Running a successful small business is like having hundreds—or thousands!—of A CRM (customer relationship management) software will help you manage customers and potential customers, freeing up your time and energy to focus on growing your business. HubSpot. HubSpot.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Buffer

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? How small businesses can get started on IGTV.

6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.

Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. Intuit dominates the market for small business accounting with five million Quickbooks users.) Demandforce focuses on local service businesses like dentists and auto body shops.

The 6 Best Marketing Tools for Small Businesses

LeadCrunch

If you’re a small business leader, you know just how important marketing is to your business. In a way, it’s at the very heart of your business, because every time you attract new customers with your marketing strategies or older customers become loyal because they love the content you’re sending to them in email newsletters, you generate more sales. 4 HubSpot Marketing. What tools have worked best for your small business?

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals.

The Account-Based Marketing Guide for Small Businesses

SmarkLabs

Although ABM is an excellent tool for any company, small businesses stand to benefit the most. Unlike traditional lead-based marketing, ABM enables small businesses to focus all their resources on a few high-value prospects that are likely to buy. Besides, small businesses are likely to gain internal buy-in across departments with ABM. For example, you could send a detailed analysis report to a company that is specific to their business.

How Networking Can Help Your Small Business Grow [Free Guide]

Hubspot

Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. That's why Alignable and HubSpot teamed up to put together this The Business Marketing Crash Course.

Why Our Agency Left HubSpot and Chose SharpSpring

Sharpspring

At Wallfrog , our passion is helping businesses get out of a rut before it’s too late. We’ve seen too many companies go out of business because they did not embrace change or use the tools they had available to help make them successful. How Hubspot Came, Then Went.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.

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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Dail

Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]

Hubspot

Small businesses are deceiving. Because there''s really nothing small about them. Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics.

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business.

Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. .

10 Free Templates Every Small Business Needs in 2018

Hubspot

Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years. 5) Business Letterhead Templates.

How to Make Your Small Business Excel at B2C Marketing in 2019

Outbrain

It might not take much to go from B to C in the English alphabet – but in the business world, getting your products and services from B2C is a long road that requires a lot of technical expertise. In the United States alone, there are around 30 million small businesses.

MeetUp Launches Perks Feature For Small Businesses

Hubspot

You have a business site online and want to get found for specific keywords. MeetUp.com has now made this interaction easier for local businesses. Businesses and organizations offer ongoing deals, such as 20% off spa or 25% off dry cleaning. Connect with HubSpot

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

7 Factors That Affect Social Media for a Business’ Longevity

DrumUp

Reading Time: 4 minutes Leveraging social media business is a must. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers.

76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

We are in the midst of COVID-19, a global infectious disease pandemic also called Coronavirus, which has affected not just people’s health, but the social distancing mandate has affected the majority of businesses, too. HubSpot (software, tools).