Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. One interesting reaction has come from vendors serving the smallest companies (I’m talking really small here -- under 10 employees). These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. This makes it a system for both small business and service vendors: two of my four themes.

The Beginner's Guide to Small Business Marketing Online


Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. SEO Small Business Marketing

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. Intuit dominates the market for small business accounting with five million Quickbooks users.) Demandforce focuses on local service businesses like dentists and auto body shops.

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)


HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? How small businesses can get started on IGTV.

10 Free Templates Every Small Business Needs in 2018


Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years. 5) Business Letterhead Templates.

The 6 Best Marketing Tools for Small Businesses


If you’re a small business leader, you know just how important marketing is to your business. In a way, it’s at the very heart of your business, because every time you attract new customers with your marketing strategies or older customers become loyal because they love the content you’re sending to them in email newsletters, you generate more sales. 4 HubSpot Marketing. What tools have worked best for your small business?

17 Reasons Why Small Business Need (More) Video


Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.

How Networking Can Help Your Small Business Grow [Free Guide]


Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. That's why Alignable and HubSpot teamed up to put together this The Business Marketing Crash Course.

Hubspot Review


UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.

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HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)


In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Dail

Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]


Small businesses are deceiving. Because there''s really nothing small about them. Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

MeetUp Launches Perks Feature For Small Businesses


You have a business site online and want to get found for specific keywords. has now made this interaction easier for local businesses. Businesses and organizations offer ongoing deals, such as 20% off spa or 25% off dry cleaning. Connect with HubSpot

64% of Small Businesses Don't Consider Social Media Important [Data]


As a business, do you fully understand how social media can benefit your marketing strategy? I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals.

5 Social Media Marketing Tips for Small Businesses


MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. Start small.

Foursquare Launches Business Pages for Small Businesses and Brands


Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Foursquare Business Pages for Venue Owners.

10 Ways Small Business Marketers Can Crush Big Competitors


If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. If you're working in a small or medium sized business, you likely wear many marketing hats, not all of which are your forte.

A Small Business Owner's Guide To Building Credibility


As a small business owner, you recognize the importance of making people aware of your organization's credibility. For nearly 100 years the Better Business Bureau (BBB) helped you work towards that goal by rating reputable small businesses. Connect with HubSpot

10 Steps to Effective Online Marketing For Small Businesses


The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Learn how to create an online marketing strategy for your business.

Free eBook: Generating Small Business Customers With Social Media


Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. At the end of the day, the million-dollar question is: Can social media help small business owners make more money?

How Can Small Businesses Leverage Social Media? [Marketing Cast]


"I run a small business—how can I leverage the power of social media?" Maybe you are a local business owner, or an entrepreneur, or a marketer at a small company. Where a lot of businesses make a mistake is thinking of social media as a stand-alone thing, David notes.

One Entrepreneur Explains What It's REALLY Like to Own a Small Business


Small business ownership is no cakewalk. He''s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week , we sat down to talk about what it''s really like to own a business.

Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”


Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. When it first came on the market, what made Hubspot stand out? How can Hubspot support these needs?

A Small Business Marketer's Guide to Group Deal Sites


Are Deal Sites Right for Your Business? Group deal sites may have passed the point at which they're no longer a marketing "fad," but does that mean they're right for your business? It may not be right for your business. Connect with HubSpot

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and This could be a real game-changer in the small business marketing automation landscape. intended to extend Google’s own business).

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

Small businesses constantly cite cost as a major roadblock to adoption. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. Then again, there are an awful lot of small businesses out there.

Yelp Announces New Mobile Activity Tracking for Small Businesses


This week, Yelp announced the inclusion of mobile activity tracking to its weekly summary for small businesses that use Yelp's free business tools. How many people called the business from their Yelp app. How many people "checked in" to the business via the Yelp app.

The Five Best Infographic Creation Tools and Services


Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. ” — HubSpot. ” — Small Business Trends. HubSpot. Small Business Trends.

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3 Social Media Tips for Small Businesses by Author Erik Qualman [video]


In the below video, I pick Erik's brain for some tips on how small businesses can use social media better. Tip 1: Build your business using social media while considering the principles of Socialnomics, or social commerce. Connect with HubSpot

Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

Customer Experience Matrix

Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. But this week also saw the start of a big freemium push by Leadsius , a new small business marketing automation vendor I wrote about two weeks ago. The problem seemed to be that the absolute number of converted accounts wasn’t high enough to sustain the business, and neither vendor had enough business coming in from other sources.

6 Marketing Ideas for Mortgage Loan Officers in 2019

Outbound Engine

Hubspot found that Facebook Live videos have an engagement rate of 4.3% Email not only keeps you top of mind for repeat business, but it also creates opportunities for email forwarding, social sharing, and referral business. Try this : Start with the social network many businesses consider the most important: Facebook. This means your website, social profiles, business listings and online reviews need to be reviewed. A new year is here!