Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

4 Best HubSpot Alternatives for Small Businesses


Looking for a good HubSpot alternative for your small business? HubSpot is a comprehensive inbound marketing platform and was one of the first players on the field. There are lots of tools in there for small businesses, including CRM software, analytics, and content management — but it’s not the only platform on the market offering these capabilities. Here are four of the best HubSpot alternatives to start your search.

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Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

How to Balance Marketing and Sales When Running A Small Business

Outbound Engine

75% of small business owners know that marketing is an effective method for attracting new business. With limited time and budget, it can be hard to strike a balance between marketing and sales when running a small business. Let’s dig into how to balance marketing and sales when running a small business. The truth is that having leads, or opportunities, is crucial to business success. This is illustrated in the graph below by HubSpot.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too. Why Social Media is Important to Your B2B Small Business Marketing Strategy. The investment is too small to exhaust that kind of time and mental energy. Hubspot, State of Inbound.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total. As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot.

Top 10 Lead Generation Ideas for Small Businesses In 2020

Unbound B2B

It’s the beginning of the year; the start of another new quarter…and what better time to reevaluate your business strategies than now? Top 10 Lead Generation Ideas for Small Businesses. Over 80% of businesses leads are generated through LinkedIn. Introduction.

14 Benefits of Video Marketing for Small Businesses


Chances are, if you’re a marketer for a small business, you wear many different hats. The truth is, there are A LOT of benefits of video marketing for small businesses. We’ve got 14 reasons why you should care about video—along with examples of how video can help your business and save you time and money in the long run. Algorithms based on users’ previous activity, make it hard for small businesses to be discovered by new audiences.

The Beginner's Guide to Small Business Marketing Online


Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. The Core Elements of Small Business Marketing.

10 Best CRM Software For Small Business (Expert Reviews)


Running a successful small business is like having hundreds—or thousands!—of A CRM (customer relationship management) software will help you manage customers and potential customers, freeing up your time and energy to focus on growing your business. Plus, we share details on the 10 best CRM software for small business, so you can get started off right. Best CRM Software for Small Business. HubSpot. Best CRM Software for Small Business.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. There are plenty of other vendors serving micro-businesses. Most are small businesses but some are large corporations.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

NitroMojo , Marketing Advocate , OptifiNow , Optify, Balihoo ) new options for small business: systems targeted at very small businesses ( Venntive , Optify, Vocus ) The first three trends strike me as defensive: small vendors need niches to compete against the huge resources of the big general purpose marketing automation products, who are all now part of larger companies ( Eloqua , Pardot/ExactTarget ), public ( Marketo ) or heavily funded ( Act-On , HubSpot ).

Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Buffer Social

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? How small businesses can get started on IGTV.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. That would greatly limit the marketing automation vendors' business.

The Best 18 Online Marketing Tools for Small Businesses


Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. To help you find the best online marketing tool for your business' needs, I've compiled a list of the 18 I use and love.

Sales Automation in 2020 - A Simple Guide For Small Businesses


A Simple Guide For Small Businesses. Let’s face it, running a successful business can be quite a hassle and a time-consuming affair, especially during the early stages of setting it up. You are required to strike a balance between managing your employees, taking care of customers’ needs, and promoting your business. How you communicate with your customers and prospects can make or break your business. Sales Automation in 2020.

Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town

Customer Experience Matrix

Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 Still, the move makes perfect strategic sense, giving Intuit a stronger foothold in the marketing side of its small business customer base. Intuit dominates the market for small business accounting with five million Quickbooks users.) Demandforce focuses on local service businesses like dentists and auto body shops.

6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. There’s no denying that small businesses form the lifeforce of the economy, creating jobs, driving innovation, and fueling growth in regional hubs. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Hubspot Review


UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.

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The 6 Best Marketing Tools for Small Businesses


If you’re a small business leader, you know just how important marketing is to your business. In a way, it’s at the very heart of your business, because every time you attract new customers with your marketing strategies or older customers become loyal because they love the content you’re sending to them in email newsletters, you generate more sales. 4 HubSpot Marketing. What tools have worked best for your small business?

The Account-Based Marketing Guide for Small Businesses


Although ABM is an excellent tool for any company, small businesses stand to benefit the most. Unlike traditional lead-based marketing, ABM enables small businesses to focus all their resources on a few high-value prospects that are likely to buy. Besides, small businesses are likely to gain internal buy-in across departments with ABM. For example, you could send a detailed analysis report to a company that is specific to their business.

17 Reasons Why Small Business Need (More) Video


Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial. A lot of small businesses (or businesses in general, actually) think that there are high costs associated with video and a long list of equipment that just makes getting into the video marketing space so tricky.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals. Want to show the evolving side of your small business? Hubspot defines owned content as “content you’re in full control of. Have a purpose with your small business content marketing.

How Networking Can Help Your Small Business Grow [Free Guide]


Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. That's why Alignable and HubSpot teamed up to put together this The Business Marketing Crash Course.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)


In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. With survival rates like that, it's easy to understand why folks face the first few years of business with trepidation. Here are six challenges every small business faces, along with some tactical advice about how to fix them. Business Daily

Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]


Small businesses are deceiving. Because there''s really nothing small about them. Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics. We know that small businesses get their name from company size -- generally, businesses with fewer than 500 employees are considered "small" -- but I''ve always heard that good things come in small packages.

Should You Buy Leads? Try These Strategies First.

Outbound Engine

For some small business owners, buying leads sounds like a good idea. At first glance, it seems to be a shortcut to more business — after all, you’re constantly struggling to get your brand in front of more people, so why not take the most direct route? But all too often, small businesses get zero return on their investment. Many business owners turn to purchased leads because they think there’s no better option.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. .

7 Factors That Affect Social Media for a Business’ Longevity


Reading Time: 4 minutes Leveraging social media business is a must. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster). The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business.

Why Our Agency Left HubSpot and Chose SharpSpring


At Wallfrog , our passion is helping businesses get out of a rut before it’s too late. We’ve seen too many companies go out of business because they did not embrace change or use the tools they had available to help make them successful. Over the years at our agency, we noticed a trend of business owners who had the motivation and drive to reach their goals but didn’t know how to get started. How Hubspot Came, Then Went.

MeetUp Launches Perks Feature For Small Businesses


You have a business site online and want to get found for specific keywords. has now made this interaction easier for local businesses. Businesses and organizations offer ongoing deals, such as 20% off spa or 25% off dry cleaning. Connect with HubSpot

10 Free Templates Every Small Business Needs in 2018


Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years. 10 Free Templates Every Small Business Needs in 2018. These invoice templates come in different colors and styles, so you can pick one that best suits your business. 5) Business Letterhead Templates.

Foursquare Launches Business Pages for Small Businesses and Brands


Today, location-based social network Foursquare launched business pages for brick-and-mortar small businesses as well as for large brands who may not have a store-front but want to engage Foursquare's userbase. Foursquare Business Pages for Venue Owners.