Marketo Spark Targets Small Business Marketing Automation
Customer Experience Matrix
OCTOBER 11, 2011
Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.