INDUSTRY INSIGHTS YOUR PEERS ARE READING
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Blogs and social networks are just tools. Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.). MORE
Write a post explaining a social media channel. Research the most popular social media channel and break down their numbers. Ask for guest posts from network members. Run a product/service giveaway. Demo how to use a specific social media channel. MORE
Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. MORE
What brands do you like or follow on social media and why?". This is another casual but useful question, as it can tell you both about a candidate's personal interests and how they perceive marketing content on social media. Your competitors are likely using social media. MORE
Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most. Connect with HubSpot MORE
However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri. MORE
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? MORE
They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. ” — HubSpot. MORE
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ? MORE
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson. MORE
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco. MORE
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. HubSpot ). across all major social networks. MORE
Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. But that doesn''t mean that every company is actually committing to delighting their customers on social media. MORE
The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape. MORE
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. MORE
That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Key point #1: Social media is a critical component of inbound marketing. Key point #2: To be successful with social media, you need to change the way you do business. MORE
B2B marketing involves dealing with multiple people and services. 3- Be active on social networks. However, for this network to perform for you, you need to give it love and time and know your segmentation or selection criteria. 7- Networking. MORE
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media B2B ). MORE
Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” MORE
Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Who’s likely to use the network over time? MORE
When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. Social algorithms (and users) love native content. Talk to us @HubSpot. MORE
How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. MORE
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Blogging Supports Social Media Marketing. MORE
Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder. MORE
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Obstacle 1: Mixing Customer Service Messages and Marketing Messages. MORE
"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. Amazon hopes the program will help it expand its same-day delivery capabilities, and rely less heavily on conventional delivery services like the U.S. Postal Service, FedEx, and UPS. HubSpot News MORE
Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 40 useful things you can share on Twitter besides blog posts by Social Media Today. 7 Really Cool Things About the New Twitter by Social Media Today. by Sexy Social Media. MORE
They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media. Connect with HubSpot MORE
That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites. MORE
New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop up every day. 25 ''Boring'' Companies With Brilliant Social Media Cover Photos. MORE
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise. MORE
More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? 8 Ways to Leverage Social Media Beyond Social Networks. MORE
Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Connect with HubSpot MORE
Leaders are almost twice as likely (92% vs 55%) as others to rely on content to reinforce that clients have made the right decision to purchase their products or services. HubSpot ). Visual content is 40 times more likely to get shared on social media than other types of content. MORE
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco. MORE
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? Social media! You know, where you are "social" with people instead of pushing the hard sell? MORE
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? MORE
At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Today, social media is one of the key inbound marketing channels we use to grow our business. MORE
It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. MORE
” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — Social Media Today. Showcase reviews: Social Media Today. ” — HubSpot. MORE
According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. 3) HubSpot. HubSpot doesn’t make this mistake. MORE
Vidyard
MAY 21, 2019
Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder.
Hubspot
JANUARY 17, 2012
More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? 8 Ways to Leverage Social Media Beyond Social Networks.
Hubspot
SEPTEMBER 4, 2019
How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.
Vidyard
MAY 21, 2019
Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder.
Webbiquity
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.
Hubspot
JUNE 8, 2012
Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Who’s likely to use the network over time?
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Hubspot
JUNE 7, 2011
Nowadays, when we talk about social media, we usually mean Twitter and Facebook. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most. Connect with HubSpot
Webbiquity
MAY 1, 2018
However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.
Hubspot
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? Social media! You know, where you are "social" with people instead of pushing the hard sell?
Webbiquity
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?
Hubspot
AUGUST 9, 2010
Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Connect with HubSpot
|
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Brandpoint
MAY 7, 2019
The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just a handful of roadblocks scattered throughout the financial services landscape.
Hubspot
APRIL 17, 2018
What brands do you like or follow on social media and why?". This is another casual but useful question, as it can tell you both about a candidate's personal interests and how they perceive marketing content on social media. Your competitors are likely using social media.
Hubspot
OCTOBER 18, 2019
Write a post explaining a social media channel. Research the most popular social media channel and break down their numbers. Ask for guest posts from network members. Run a product/service giveaway. Demo how to use a specific social media channel.
Biznology
AUGUST 20, 2012
That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites.
Webbiquity
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Blogging Supports Social Media Marketing.
Webbiquity
FEBRUARY 7, 2017
” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Showcase reviews: HubSpot, Likeable Media. ” — Social Media Today. Showcase reviews: Social Media Today. ” — HubSpot.
Webbiquity
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media B2B ).
Hubspot
JUNE 12, 2018
When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. Social algorithms (and users) love native content. Talk to us @HubSpot.
Exo B2B
JUNE 28, 2019
B2B marketing involves dealing with multiple people and services. 3- Be active on social networks. However, for this network to perform for you, you need to give it love and time and know your segmentation or selection criteria. 7- Networking.
Webbiquity
JANUARY 9, 2012
Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”
Webbiquity
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?
Webbiquity
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. HubSpot ). across all major social networks.
Webbiquity
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
Webbiquity
MARCH 6, 2018
Leaders are almost twice as likely (92% vs 55%) as others to rely on content to reinforce that clients have made the right decision to purchase their products or services. HubSpot ). Visual content is 40 times more likely to get shared on social media than other types of content.
Webbiquity
APRIL 25, 2017
They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. ” — HubSpot.
Hubspot
SEPTEMBER 15, 2013
New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop up every day. 25 ''Boring'' Companies With Brilliant Social Media Cover Photos.
Hubspot
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ?
Hubspot
MAY 7, 2013
At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Today, social media is one of the key inbound marketing channels we use to grow our business.
Single Grain
SEPTEMBER 3, 2019
According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. 3) HubSpot. HubSpot doesn’t make this mistake.
Hubspot
JULY 30, 2014
Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. But that doesn''t mean that every company is actually committing to delighting their customers on social media.
Webbiquity
FEBRUARY 23, 2012
It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right.
Webbiquity
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Blogs and social networks are just tools. Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.).
Hubspot
FEBRUARY 28, 2012
eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Obstacle 1: Mixing Customer Service Messages and Marketing Messages.
Webbiquity
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.
Webbiquity
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.
Webbiquity
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson.
Hubspot
SEPTEMBER 26, 2018
"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. Amazon hopes the program will help it expand its same-day delivery capabilities, and rely less heavily on conventional delivery services like the U.S. Postal Service, FedEx, and UPS. HubSpot News
Webbiquity
NOVEMBER 10, 2010
That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Key point #1: Social media is a critical component of inbound marketing. Key point #2: To be successful with social media, you need to change the way you do business.
Webbiquity
JANUARY 31, 2011
Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 40 useful things you can share on Twitter besides blog posts by Social Media Today. 7 Really Cool Things About the New Twitter by Social Media Today. by Sexy Social Media.
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