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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox.

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Trending Sources

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP).

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.

6 Tips for Creating Content That Spreads Naturally

Hubspot

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. organic traffic and Google referrals.

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How to Research Blog Topics: A Step-by-Step Process

Hubspot

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. Conducting research is an essential part of writing quality blog content.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. If your title is too long, your SERP CTR could plummet. HubSpot customers, you’re covered.).

Discover Where Your Competitors Are Beating You Online

Hubspot

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. These content types are key drivers in generating inbound traffic from your buyers. 8] HubSpot. [9]

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How to Breathe New Life Into Your Google Search Results With Rich Snippets

Hubspot

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA.

The Ultimate Online Editing and Proofreading Checklist

Hubspot

Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Then make sure you're converting all that traffic by doing some conversion optimization as well.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I SERPs: The Benefits of Being No.

How to Get Started With Paid Search [Free Guide]

Hubspot

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages.

Is Author Rank Really Relevant?

Hubspot

SERP results for the authorized will simply have a byline. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. Here ye, here ye.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. According to SEOmoz , long tail search comprises 70% of search traffic.

Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions!

7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot

If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results. Google+ business pages also provide a field for your website URL.

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Link-Building Best Practices for Targeting a UK Audience

Hubspot

If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Is your company based in the United Kingdom? Does your business target an audience in the UK?

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Conversion forms convert traffic into leads.

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. So the fact that you've totally overlooked adding your website's URL to your social profiles is quite silly, isn't it? We've all had those moments.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). But there are also integrated tool suites, like Hubspot and Raven.

11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. Connect with HubSpot

11 expectations to have from a great SEO proposal

Biznology

DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

Use this to drive traffic back to your blog from LinkedIn! At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. 4) Drive traffic to your website. Let's use HubSpot as a case study.

7 Sure-Fire Signs Your SEO Sucks

Hubspot

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Connect with HubSpot

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Confessions of a Content Marketer

Hubspot

Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Connect with HubSpot

7 SEO Twitter Tips to Rank Better in Search

Hubspot

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. Connect with HubSpot

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.