Sprout Social

AUGUST 28, 2023

For businesses, these investments mean faster, better decisions and a competitive advantage. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences. Enter Sprout Social.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? And as we know quite well – people do business with people they trust. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Valasys

FEBRUARY 19, 2024

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. What about the small guys? Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.".

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 26, 2020

You realize you need new business and decide a base of interested contacts would be a great place to start. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Video can help improve your website’s ranking on search engine results pages (SERPs). Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

JULY 18, 2019

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

JUNE 16, 2020

Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? Implementing a process for writing makes your content stick to business goals. Your business already has a buyer persona — a fictionalized idea of the perfect customer. Blogging does way more than populate your website with content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. It’s possible for anyone to learn SEO for any business. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. However, here are a few tips that can help: Create useful content.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

JUNE 9, 2020

Let's say you're looking for a resource about how to start an online business. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

MARCH 11, 2020

For instance, today's lucky search query was "How many businesses", and I ended up going with ".does With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it's easy to slip into panic mode if you work for a small start-up. Let's talk about how to promote your business.

Promotion 93

Promotion CMS Development Work Management Business 93

seo.co

NOVEMBER 15, 2021

There are times when a website can be considered a place of public accommodation when it’s intricately connected with the company’s main business. In just the first half of 2018, there were 1,053 lawsuits filed against businesses for violating the ADA, including one against the Avanti Hotel. The two most well-known cases are Gil v.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

NOVEMBER 26, 2020

If you're only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Types of Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. How SEO Data Can Help the Business. So, when you Google your product, where does your business fall on the SERP as opposed to others?

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

DAGMAR Marketing

APRIL 5, 2022

If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

MARCH 18, 2020

Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. Midsized Business = Somewhere between 101-1,000 Employees. Here's how: Talent.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Valasys

APRIL 19, 2023

Introduction Are you looking to take your business to new heights in 2023? I understand that generating high-quality SQLs is crucial to your job as a business owner or marketer. In today’s fast-paced and ever-changing business world, lead generation is crucial to any successful marketing strategy.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. One popular vendor for this, Hubspot , is credited by many to be the founder of inbound marketing. Hubspot is a fantastic option, as are Pipedrive , Salesforce , and Insightly. for more information about no-cost options.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. Augmented reality is increasingly accessible to smaller businesses.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. Marketers, can we be honest with each other for a second? Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Really small. For example, an old client wanted their business to show up in Google's knowledge panel. Now that we understand the knowledge graph panel, you might be wondering, "How can I create a Google knowledge graph panel for my business?".

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 27, 2020

Choose topics that will benefit your own business goals. These goals might be related to your business performance (like getting more leads or clients) or your website performance (like improving your search visibility or your referral traffic). Improve your SEO performance or SERP visibility by X%. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Scoop.it

MARCH 17, 2022

In this article, we talk about building a content strategy for your small business that brings consistent results over time. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. And that’s just one statistic. What Is a Content Strategy?

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

MARCH 25, 2020

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. But Google couldn’t have helped me discover these folks without those businesses investing in local marketing. Mobile-friendly sites load seamlessly when accessed on a mobile device.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Hubspot

MAY 26, 2017

All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. You can use paid search to maximize your coverage on the search engine's result page (SERP).

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MAY 8, 2020

Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Discover the 15 best CRM software options for your small business and learn why they're great for simplicity, customer retention, and organization.".

Work Management 99

Work Management Marketing Management SERP Keywords 99

Optinmonster

FEBRUARY 21, 2024

OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74