Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).
Best Cool SEO Tools of 2011
MARCH 1, 2012
2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?
How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
MARCH 6, 2014
Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.).
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
DECEMBER 6, 2016
SERPs will now be primarily based on mobile content. HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. We’re living in a mobile-first world.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.
Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
DECEMBER 14, 2016
2016 marks HubSpot’s 10th anniversary. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself.
How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
MARCH 26, 2013
And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.
The Beginner's Guide to Small Business Marketing Online
MARCH 6, 2017
When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.".
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Connect with HubSpot
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing.
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. 3) HubSpot''s Marketing Grader.
How To Get A Positive Return On Your Marketing Investment
B2B Marketing Insider
JUNE 15, 2015
If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Calculating return on a marketing investment (ROMI) is something of an art form.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( If you're a HubSpot customer, you can create and embed forms using HubSpot.
10 Stats That WIll Shape Your 2017 SEO Strategy
SEPTEMBER 30, 2016
According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority.
What Is an Inbound Link? [FAQs]
JULY 10, 2014
Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog.
20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
DECEMBER 31, 2012
August 28: The world’s largest event for inbound marketers, INBOUND 2012 (a HubSpot production) overtakes Boston, MA for four days. During the conference, HubSpot announces HubSpot 3. November 4: HubSpot raises $35 million in its mezzanine round of funding.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
NOVEMBER 9, 2016
The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. An example of pillar content that we’ve produced at HubSpot would be our Blog Topic Generator tool.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
How do you get your website to the top of SERPs? Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them.
12 Places Businesses Should Be Collecting Online Reviews
OCTOBER 23, 2012
They've been at it since 2004, so they've amassed millions of viewers over the years -- plus their results get indexed in the SERPs. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. Conducting research is an essential part of writing quality blog content.
The Modern Nonprofit's Guide to SEO
OCTOBER 6, 2016
They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. SEO can be a funny thing.
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads."
How to Sex Up Your Google Search Results With Authorship Info
OCTOBER 24, 2012
Let's take a closer look at the screenshot shown at the top of this post, picturing a particular search engine results page (SERP): Ask yourself -- which results stand out? Those two listings aren't at the top of this particular SERP either.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
The Ultimate Guide to Enterprise SEO by SERPs. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That can benefit you in terms of your positioning in the SERPs and, ultimately, your costs.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field.
How to Tell Google Not to Index a Page in Search Results [Quick Tip]
MARCH 30, 2013
This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. This is pretty compelling example of why you'd want to remove some of your web pages from the SERPS if I've ever heard one.