87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

Stats 142

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. I’ve spent a lot of time building a foundation for all of this, and I’ve started to see results in our SERPs.

Trending Sources

Best Cool SEO Tools of 2011

Webbiquity

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

Tools 46

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox.

SERP 51

Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Hubspot

SERPs will now be primarily based on mobile content. HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. We’re living in a mobile-first world.

SERP 58

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals

Hubspot

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress.

SERP 38

Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

2016 marks HubSpot’s 10th anniversary. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). It's the short description you see on a SERP to "preview" what the page is about. However, that's far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.

7 Reasons Why No One is Watching Your Video Content

Hubspot

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” You did it.

Video 54

What Happens When You Make Gated Content Free?

Hubspot

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. To start, we organized all of HubSpot’s current offers into broader topic categories.

How to Track, Analyze, and Improve Your SEO Strategy

Hubspot

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.

SERP 22

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick.

How to Do Keyword Research: A Beginner's Guide

Hubspot

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.".

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Connect with HubSpot

SERP 39

The Beginner's Guide to Small Business Marketing Online

Hubspot

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory.

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Hubspot

It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. 3) HubSpot''s Marketing Grader.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing.

CPA 36

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are.

Sites 62

How To Get A Positive Return On Your Marketing Investment

B2B Marketing Insider

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Calculating return on a marketing investment (ROMI) is something of an art form.

How to Get Started With Paid Search [Free Guide]

Hubspot

You can use paid search to maximize your coverage on the search engine's result page (SERP). So now we have that natural search ad, the paid one, and, if you scroll down the page, you'll find yet another organic search listing for HubSpot via SlideShare.

20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]

Hubspot

August 28: The world’s largest event for inbound marketers, INBOUND 2012 (a HubSpot production) overtakes Boston, MA for four days. During the conference, HubSpot announces HubSpot 3. November 4: HubSpot raises $35 million in its mezzanine round of funding.

SERP 56

What Is an Inbound Link? [FAQs]

Hubspot

Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog.

FAQ 36

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( If you're a HubSpot customer, you can create and embed forms using HubSpot.

10 Stats That WIll Shape Your 2017 SEO Strategy

Content Standard

According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority.

Stats 56

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. An example of pillar content that we’ve produced at HubSpot would be our Blog Topic Generator tool.

6 Tips for Creating Content That Spreads Naturally

Hubspot

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself.

SERP 55

SEO & Blogging = a Match Made in Heaven?

Writtent

How do you get your website to the top of SERPs? Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them.

SERP 24

12 Places Businesses Should Be Collecting Online Reviews

Hubspot

They've been at it since 2004, so they've amassed millions of viewers over the years -- plus their results get indexed in the SERPs. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. Conducting research is an essential part of writing quality blog content.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Hubspot

SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads."

How to Sex Up Your Google Search Results With Authorship Info

Hubspot

Let's take a closer look at the screenshot shown at the top of this post, picturing a particular search engine results page (SERP): Ask yourself -- which results stand out? Those two listings aren't at the top of this particular SERP either.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).

The Modern Nonprofit's Guide to SEO

Hubspot

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. SEO can be a funny thing.

9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. And if you read the article, you'll notice it contains a link pointing back to our website here at HubSpot. I wanted to take this opportunity to tell you all a few things you might not know about me.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field.

SEO 72

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That can benefit you in terms of your positioning in the SERPs and, ultimately, your costs.