The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Google Ranking and SEO.

The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Online Marketing Tools for Small Businesses. HubSpot.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.

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MeetUp Launches Perks Feature For Small Businesses

Hubspot

You have a business site online and want to get found for specific keywords. You already target certain phrases through SEO and blogging; you have been investing in paid ads and have recently started monitoring social media for these mentions. Connect with HubSpot

10 Ways Small Business Marketers Can Crush Big Competitors

Hubspot

If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. Write content consistently, backed up by an SEO strategy. But quality extends to every facet of your business.

Yelp Announces New Mobile Activity Tracking for Small Businesses

Hubspot

This week, Yelp announced the inclusion of mobile activity tracking to its weekly summary for small businesses that use Yelp's free business tools. How many people called the business from their Yelp app. How many people "checked in" to the business via the Yelp app.

10 Steps to Effective Online Marketing For Small Businesses

Hubspot

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Learn how to create an online marketing strategy for your business.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I

The Five Best Infographic Creation Tools and Services

Webbiquity

Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. ” — HubSpot. ” — Small Business Trends. HubSpot. Small Business Trends.

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50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site

Optinmonster

Are you looking for the latest SEO statistics ? We know, the world of SEO can be confusing. SEO is constantly changing and it can be hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO statistics seem like just a bunch of numbers.

Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. When it first came on the market, what made Hubspot stand out? How can Hubspot support these needs?

Marketing Your Business On LinkedIn

Go Beyond SEO

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Follow these tips from LinkedIn business to increase your chances of success.

SEO For Accountants: A Guide For Modern Firms

Pearl Digital Marketing

One digital strategy that is often overlooked, in favour of old-fashioned networking and referral partnerships, is SEO for accountants. SEO, when firing at its full potential, can give your firm the same results as networking or building partnerships. Why Is SEO Important?

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? SEO Audit Tips and Techniques.

Marketing Your Business On LinkedIn

Go Beyond SEO

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Follow these tips from LinkedIn business to increase your chances of success.

Is Your Holiday Content Calendar up to Date? Everything You Need to Know

Magisto

The holidays are officially upon us and as business owners and content creators there is nothing more terrifying than falling behind this time of year. Blogs and SEO in general are the easiest way to garner organic traffic – in an almost set it, and forget it kind of way. Hubspot.

Video Distribution: The Best Places to Use and Share Video

Vidyard

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Be careful not to cannibalize your own search engine optimization (SEO) efforts when uploading to YouTube.

How HubSpot Academy Grew YouTube Subscribers by 25% in Just Two Months

Hubspot

And yet, despite its massive audience, only nine percent of small businesses are taking the time to use YouTube for marketing purposes -- and even fewer are creating a strategy for their video content. It's not just small businesses, either.

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. What is SEO? SEO vs PPC Statistics. SEO drives 30% of traffic, and 20% of revenue.

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The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

Search engine optimization (SEO) seems pretty straightforward. Your page is optimized for SEO, right? Many people understand the basic principles of SEO, but a lot has changed in the last decade. And that's why SEO is something marketers should continue to define, and redefine.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

Rebecca Gill, SEO Thought Leader & WordPress Expert, Joins emagine Executive Team

EMagine B2B Blog

The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well as the comprehensive digital marketing capabilities of the organization. With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Search SEO WordPress

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Search engine optimization (SEO).

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Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

I had an earful last week from Genoo president Kim Albee, who told me that I’ve misclassified her target customers as “micro businesses” (under $5 million revenue) for the past two years. The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. This is still low for small-to-mid systems but not wholly out of line.

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? SEO Audit Tips and Techniques.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

They can help with SEO. 12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. ” — HubSpot. Showcase reviews: HubSpot. HubSpot. This was the 42nd post in the Best Online Business Tools series. #1:

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Backlinks remain a key component of SEO.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. HubSpot ).

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Showcase reviews: BuzzBlogger, HubSpot (Animated). ” — HubSpot (Animated). Showcase reviews: HubSpot (Animated). Pricing: individual version at $5/$13/$20 per month; business team version starting at $2,400. ” — HubSpot (Content). HubSpot (Animated).

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. The two-dozen-plus tools in this post, on the other hand, are those without a clear group (or at best a small group), most falling squarely into the “none of the above” category.

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How a Good Content Strategy Can Repair Your "SEO Problem"

Hubspot

“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I When things go wrong on a website, people often point fingers at technical or on-page SEO. But too often, the “SEO problem” isn’t SEO at all.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Less than half effectively used SEO.

Is Social Media BS?

Webbiquity

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Key point #2: To be successful with social media, you need to change the way you do business. This diagram from HubSpot illustrates the relationship visually.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S.

The Marketer's Guide to Pinterest SEO

Hubspot

Equally important for businesses to consider is the buying power behind Pinterest : Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. In other words, these links do not pass any SEO authority.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It will fundamentally change SEO. What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider.

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