The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “One of the most inexpensive, but powerful tools for SEO. 13) Video SEO for WordPress. HubSpot.
HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.
OCTOBER 28, 2015
Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.
Four Expert Local SEO Guides
JANUARY 9, 2014
For establishments that rely on local customers, or even global enterprises with prospective customers in their geographic area, local SEO is a vital component of online marketing efforts. Which local directories are best at driving referral traffic (and helping with SEO)?
A Brief History of Search & SEO
OCTOBER 26, 2016
Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? But here’s where SEO itself comes in.
10 Stats That WIll Shape Your 2017 SEO Strategy
SEPTEMBER 30, 2016
But no matter where you live, if you’re a marketer, chances are your vision has shifted toward Q4, the year ahead, and your 2017 SEO strategy. Don’t let the season get away from you without making strides in your SEO strategy for the new year. Marketing SEO
How to Teach Yourself SEO in 30 Days
OCTOBER 15, 2015
However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. Section 1: SEO Concepts. Day 2: Build out your SEO reading list. SEO is a constantly evolving phenomenon.
The 17 Best Social Media Management Tools
MARCH 27, 2017
17) HubSpot Social Inbox. Pricing: a component of HubSpot inbound marketing software. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: 17: The 20 Best SEO Rank Tracker Tools. #18: 19: The 15 Best Special-Purpose SEO Tools. #20:
How to Learn SEO: 9 of the Best Resources to Bookmark
OCTOBER 11, 2016
And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not we've put together a list of some of the most comprehensive resources out there.
What Is SEO? [FAQs]
FEBRUARY 27, 2014
SEO seems pretty straightforward. Your page is optimized for SEO. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love in 2014 is not the same SEO that we knew and loved (or hated) 10 years ago.
Facebook content strategy is a time bomb for inbound marketing
grow - Practical Marketing Solutions
JUNE 29, 2015
Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. But SEO is changing. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Corey Eridon presents signs that your SEO efforts may be headed down the wrong path, along with guidance for fixing each issue.
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
Here’s a real life example of one of HubSpot’s compounding blog posts. Are titled in a way that reflects common SEO best practices. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like?
17 SEO Myths to Leave Behind in 2015 [Free Ebook]
DECEMBER 2, 2014
SEO is an evolving science. Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle.
28 of the Best Chrome Extensions for SEO, Productivity & More
DECEMBER 8, 2016
We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. If you’re a HubSpot customer, you can easily create lists using the social streams featuring in the HubSpot Social Monitoring tool.
How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
OCTOBER 27, 2013
You''ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google. The Future of SEO and What it Means for Inbound Marketing [SlideShare]. How to Hack Google Plus for SEO Value.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Search Engine Optimization (SEO) and Search Facts.
How a Good Content Strategy Can Repair Your "SEO Problem"
MARCH 27, 2015
“We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I When things go wrong on a website, people often point fingers at technical or on-page SEO. But too often, the “SEO problem” isn’t SEO at all.
How to Make Your Blog Posts SEO-Friendly [Checklist]
FEBRUARY 18, 2014
Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. Below, we''ll cover some of the suggestions from the SEO Panel, along with a few other optimization tactics you should keep in mind. SEO Blogging
28 (of the) Best SEO Guides, Resources and Infographics of 2013
NOVEMBER 26, 2013
These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014? SEO Audit Tips and Techniques.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Search engine optimization (SEO). According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 500 Mack Collier Pinterest SEO SMB
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). HubSpot ). HubSpot ). HubSpot ).
How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
JANUARY 29, 2016
We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. The Importance of Technical SEO.
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines.
How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
JULY 21, 2016
Setting up proper SEO for your website is no easy feat -- especially when you're dealing with constantly changing algorithms. To help you out, HubSpot & OnPage.org teamed up to bring you these best practices in the form of a handy 30-day planner. SEO Daily Promo
Hello Europe! HubSpot's Heading to Dublin, Ireland
SEPTEMBER 26, 2012
HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.
What is Hubspot? Marketing Automation Software Series
JUNE 11, 2013
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. A keyword research dashboard and SEO tools. HubSpot is too big to fit into one blog post.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.
6 assumptions push marketing gets wrong
MARCH 20, 2017
Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London.
Is Parallax to Blame for Poor SEO?
JULY 21, 2014
Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. (Go The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. How to Use Parallax Without Hurting SEO.
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. SEO Social Media
7 Common (and Dangerous) Misconceptions About SEO
DECEMBER 11, 2013
These are some of the biggest areas of confusion I''ve come across (and experienced myself) in learning about SEO. Misconception #1: SEO is all about keywords and links. Keywords and links certainly play a role in SEO, but they aren''t the only factors.
The Biggest SEO Shakeups of All Time
JULY 21, 2014
But every once in a while, Google rolls out something earth-shattering, completely disrupting the way SEOs go about their business. I’ve compiled a list of these SEO shakeups below, and have highlighted what impact they’ve had on how we think about SEO today.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? SEO Basics. What Is SEO, Really? by SEO Book.
The Modern Nonprofit's Guide to SEO
OCTOBER 6, 2016
SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now.
International SEO 101: Which Domain Structure Should You Use?
JANUARY 14, 2015
Below, we''ll dive into your domain structure options, explain which ones you should think about choosing from an SEO-standpoint, and cover some original research one which types of structures users actually prefer. SEO Daily
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ? SEO Blogging
Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
MAY 23, 2014
Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). Got a boss who''s asking you to balance a billion tasks? A budget that got slashed in half?
HubSpot's Strategy for Winning the Marketing Automation Horserace
Customer Experience Matrix
OCTOBER 2, 2011
Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.
Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
MARCH 26, 2014
Doesn''t it seem like every time you turn around there''s a new SEO update? It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you''re not an SEO expert who understands the terminology of these updates. SEO Book.