The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

HubSpot & Salesforce Sign a Partnership Pact Through 2020

Hubspot

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.

Trending Sources

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

#Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]

Hubspot

Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. The @oneforty directory will merge into the @HubSpot App Marketplace, the largest app store for marketing. Features from the @oneforty product SocialBase will be incorporated into the @HubSpot product. The acquisition of @oneforty will grow the team at @HubSpot to 285 people.

The 14 Best Marketing Automation Tools

Webbiquity

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.

Tools 48

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

Hubspot

Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience.

What is HubSpot?

Hubspot

If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far. What is HubSpot? Take HubSpot for a Stroll.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies. infusionsoft hubspot officeautopilot marketo marketing automation systems pardot small business software

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

How HubSpot Rocked 2011: A Year in Review

Hubspot

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated a grand total of 12.4

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Salesforce.com. From the group introduction: Salesforce.com.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

HubSpot. Salesforce.com. When you’re calling from IBM or Salesforce.com, most of the people you reach will be familiar with – or at least think they are familiar with – your company.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. On the other hand, HubSpot’s lead scoring, email and nurture campaigns are quite limited compared with its competitors.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. That Scott Brinker is such a devil.

Rules 81

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for HubSpot and $85.1

11 Free Sales Tools to Pump Up Your Pipeline

Vidyard

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. HubSpot CRM. As a salesperson, you only get so many minutes in the day.

Tools 78

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. It is already behind small business oriented competitors that permit custom data tables, including HubSpot and Ontraport. In other words, Infusionsoft is growing much more slowly than Salesforce.com.

Freelance Marketing Automation Consultant

LeadSloth

I have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Tags: Demand Generation DemandTools drupal hubspot market2lead marketo pardot salesforce.com twitter wordpress This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

In an excellent HubSpot ebook on measuring trade show return, a two-part approach is recommended which focuses on 1) ROI and 2) Tracking: 1. An example of a CRM product is Salesforce.com.

The 29 Best Social Media Monitoring Tools

Webbiquity

Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Who are the top B2B Marketing influencers on twitter?

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com.

Lead 82

The New Cloud Stack: Here's What the Company of the Future Looks Like

Hubspot

The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management.

What Is CRM? [FAQs]

Hubspot

Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. It’s smart to use CRM software in conjunction with marketing software like HubSpot. We talk a lot about using your blog to answer questions your customers have.

FAQ 61

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems.

10 Excel Tricks Every Marketer Should Know

Hubspot

Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g.