Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. Request for Success.

RFI 80

RFI RFP Marketing Proposals Vendors 80

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. In a solicited business proposal, the other organization asks for a request for proposal (RFP). A clear call-to-action is the best way to get there.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Get in too late, and you are often responding to an RFP your competitor helped craft, an RFP that highlights your weaknesses relative to areas of advantage for your competitor.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Hubspot

MARCH 2, 2018

The request for proposals (RFP) comes after more than a year of heightened scrutiny over Twitter -- as well as its other social media and online counterparts like Facebook and Google -- for the alleged weaponization of the platform and its influence on the 2016 U.S. jack (@jack). March 1, 2018. presidential election.

Twitter 72

Twitter Studies RFP Social Networks 72

Hubspot

DECEMBER 9, 2020

They give an example of a top business services salesperson who walked into an hour-long RFP presentation with several executives. I’d like to use our time to walk you through the three things we believe should have been in the RFP but weren’t, and to explain why they matter so much.”. “I’d He handed them his firm’s report.

Work Management 94

Work Management RFP Phishing Bundling 94

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Integration of viewer data to other core systems such as Salesforce, Marketo, or Hubspot. Demand Metric Report, 2020. Video for Sales. For sales, using an online video platform is a no-brainer.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SmartBug Media

APRIL 5, 2021

Photo credit: HubSpot. For example, your visitor downloads your “Complete Guide to RFPs.” A few days after that, send them an RFP Checklist. In other words, your goal is to equip website visitors with the information they need to solve their problem. You might find visitors on your blog or resource pages during this stage.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Hubspot

FEBRUARY 22, 2017

Good for the upper-end of the sales pipeline, but you'll increase your chances of converting a prospect to a client if you treat your RFP responses like the strategic sales tools they're meant to be -- and that means avoiding these six hazardous pitfalls. 2) You take the RFP at face value. The Fix: Interpret the RFP. Hallelujah.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Hubspot

OCTOBER 9, 2018

In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). If they've sent you an RFP, make sure you read it carefully so you know exactly what they're looking for. It's a common misconception that business proposals and business plans are the same. Terms and conditions.

Examples 97

Examples Terms and Conditions RFP Tips 97

Hubspot

APRIL 26, 2023

And even if you turn down an RFP, that doesn’t mean the opportunity is lost. "If Not only do your chances of closing decrease with every direct competitor, Hoffman says, but the fact that you’re facing so many other vendors also suggests the deal’s still in early stages.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Customer Experience Matrix

DECEMBER 27, 2010

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. I excluded HubSpot because it is a fundamentally different product.) Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Pro Tip: If your company requires you to go through the formal RFP process, we still highly recommend writing out a requirements document so that you clearly understand what you need from a vendor.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Launch Marketing

JANUARY 24, 2018

By the time the RFP is out or before they ever talk to your sales team, their decision will likely already be made. According to Hubspot , in 2014, 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more.

Organization 50

Organization B2B Marketing Planning B2B 50

Terminus

OCTOBER 26, 2018

HubSpot found that 61% of marketers say generating traffic and leads is their top challenge. It’s similar to receiving a request for proposal (RFP). When you receive an RFP, it typically means a competitor has already been working with the account and helped the buyer put the RFP together.

RFP 20

RFP Sales Qualified Leads Leads Lead 20

Hubspot

NOVEMBER 5, 2019

All suppliers receive the same information — Because all sellers are responding to the same request for proposal (RFP), everyone receives the same information from the buyer, leveling the playing field in competitive markets. A reverse auction must start with either a request for proposal (RFP) or request for quotation (RFQ).

RFP 49

RFP Paid Search Agency Marketing Proposals Pricing 49

Hubspot

JUNE 28, 2016

With the right marketing automation platform, such as HubSpot, it’s easy to track prospects from their initial interaction to a sale. 9) “Marketing is not needed in an RFP-driven industry.”. Relying on RFP-driven sales can be discouraging. Many think that there’s no point in marketing for RFP’s if the process is set.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

AUGUST 21, 2020

According to Outcome Chains , some companies experience win rates — the percentage of opportunities won out of a proposed number of opportunities — 400% higher than a traditional RFP (request for proposal) approach to selling! That’ll surely encourage you to give outcome selling a second thought.

Product 91

Product RFP Customer Satisfaction Work Management 91

Attendify

AUGUST 7, 2019

Anderson, Guru: HubSpot is our marketing automation tool. We hosted the actual web page within HubSpot, and used Eventbrite for registration. We’re reassessing things for next year, but this year after someone registered, that data would flow back into HubSpot and then would also flow into Salesforce , our CRM.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Andrew Briney, Senior VP and Group Publisher at TechTarget. Jill Konrath, author of SNAP Selling. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

FEBRUARY 8, 2023

A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. For example, Hubspot offers a predictive scoring tool that uses AI to identify high-quality leads based on pre-defined criteria. Take responding to RFPs (Request for Proposals) as an example.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. This could be a Contact Us or RFP form that they’ve filled out, or could be when someone downloads a guide, book, research report, or other piece of gated content. Content marketing is red-hot.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. I think at one point I even put "drag and drop interface" in my RFP. Share your stories with us.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. He explains his reasons for moving to HubSpot in this video: How They Did It. “We recreated them in HubSpot, but with a new look and feel.”

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Hubspot

APRIL 29, 2014

For instance, if the goal of your homepage is to drive more MQLs through RFP requests, go ahead and put more than one RFP CTA on there -- even if they''re totally different RFP CTAs that lead to totally different RFP request landing pages.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

JANUARY 18, 2014

This post will help you decide , and this RFP will help you with the purchasing process. If you''re considering automation, consider whether you''re really ready for it. Believe it or not, not everyone should invest in the technology quite yet.) Oh, and of course, be sure you don''t accidentally screw it up ;-). marketing automation'

Marketing Automation 28

Marketing Automation RFP Automation Resources 28

Hubspot

JULY 20, 2016

While you may not have a history with the new brand leader, you can increase your chances of retention (and preempt an RFP or agency change) by consciously and proactively addressing the six reasons for change early on in the relationship. Step 2: Help the new CMO get to know your agency.

Advertising Agencies 28

Advertising Agencies CMO Paid Search Agency Ad Agencies 28

SpotMe Blog

JULY 21, 2023

Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. 52 reviews) To find the event platform that meets all your event registration and other event needs, download our event RFP template and start sending it to vendors right away. #7 Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

MAY 7, 2014

If you are a Professional or Enterprise HubSpot customer, you can use smart fields on your forms to achieve this. Note: If you use HubSpot Professional or Enterprise, you can create smart CTAs to include in your emails. But it could mean personalizing the fields of your form based on what you know about your audience. the blog post!

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

B2B Marketing Zone Posts

FEBRUARY 2, 2010

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. With this background in mind we’ve put together our top 9 tips for running a more considerate procurement/RFP process.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

JANUARY 30, 2013

That's why we created an RFP for you to help evaluate your marketing software providers -- download your copy, form-free, here -- and wrote this blog post to show you how you can think about the RFP process. Here are some ideas on how to optimize the RFP process to work for your company. What's the award for?

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Sprout Social

JULY 20, 2022

Pro tip : Outlining these concerns in a social media RFP helps vendors to remove themselves from your process if they can’t meet your security needs. CRM: Salesforce, Microsoft Dynamics 365 and HubSpot. Sprout integrates with three enterprise CRM tools: HubSpot , Microsoft Dynamics 365 and Salesforce. Your priority integrations.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

SpotMe Blog

JULY 13, 2023

With deep native integrations with software such as Veeva CRM , Marketo , Rainfocus , Salesforce , and Hubspot , you can get real-time data into your CDPs (customer data platforms). That’s why business leaders are looking for marketing event management platforms that seamlessly integrate with CRMs and MAPs.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Customer Experience Matrix

SEPTEMBER 23, 2010

Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.) These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. The replies are rolling in from the survey of vendor features that I mentioned last week.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Hubspot

SEPTEMBER 12, 2018

For Twitter, it was submitting a public RFP to measure its network health. Apple is a company with a great brand and knows that to continue building that brand, it needs to take important positions -- especially relative to the larger tech industry," says HubSpot CMO Kipp Bodnar. But Apple has truly leaned into the topic of health.

RFP 64

RFP Eye-Tracking User-Generated Content Twitter 64