Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. We knew that reports were a content type that worked well for us in the past. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

MAY 20, 2022

According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. Be a Certified Professional HubSpot Sales Representative. That's where the HubSpot sales representative certification comes in. Lead Management with HubSpot. Sales Reporting with HubSpot.

Hubspot 79

Hubspot Training Work Management Buyer's Journey 79

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Integral Ad Science released its “Industry Pulse Report,” which looked at how marketers are investing in social media.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

chiefmartech

DECEMBER 5, 2023

Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024. They had no say over the body of our report. Again, you can download the full report here. One more thing. I certainly did.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Monitoring and Reporting. Reporting Tools. Networking. Storage Tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot.

Social Media 94

Social Media Hubspot Trends Media 94

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

MARCH 28, 2018

As marketing gets more deeply involved throughout all stages of the funnel, their actions and successes are directly impacted by the quality of data captured by sales,” wrote the authors of the report. The “2017 State of Inbound” from HubSpot discovered that 61 percent of marketers believe their organization’s marketing strategy is effective.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. The Growing Investment in Social Media Marketing.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. As influencer marketing continues to expand, previous research suggests that social media’s growth in importance as a channel may be related.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. High performers are 2.2x

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. With more marketers seeing positive results from leveraging social media, previous research indicates that it has seen extensive growth in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. Accelerate sales pipelines.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

Square 2 Marketing

JUNE 29, 2021

HubSpot reports only 23% of companies hit their revenue goals month over month. Salesforce reports it at 46%. My nonscientific research shows it at closer to 10%. Are they using the wrong tools? Are the campaign designs flawed? What’s going on and what can you do about it?

Research 97

Research Paid Search Agency Advertising Agencies Hubspot 97

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Content marketing is likely a big part of your HubSpot SEO strategy, and in addition to creating new content, you need to manage your existing content.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

KoMarketing Associates

MAY 17, 2017

New research suggests that marketers are fairly confident in their existing strategies, and they are working closely with sales to achieve their objectives. According to the “2017 State of Inbound” report from HubSpot, the majority of marketers (61 percent) believe that their organization’s marketing strategy is effective.

Marketing Report 120

Marketing Report Marketing & Strategy Marketing Strategy Effectiveness 120

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Like UGA, it provides an incredible range of reports. Basically—if you love all of the depth of Google Analytics, really getting into the weeds of the 100+ reports, then Matomo will probably be your thing.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. HubSpot 's marketing email tool allows users to create and send automated emails for free. This isn't a coincidence, either. Why Email Matters For Your Business. Image Source.

Research 101

Research CTR Best Practices Open Rate 101

Hubspot

APRIL 8, 2020

At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. 3 Skills People Managers Must Master, According to HubSpot Employees. Nothing is more important for employee retention than good people management.

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Hubspot

APRIL 19, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. And, as of March 2020, there are a reported 1.9 I then cross-referenced the players I downloaded with the audience application report from Megaphone.

Hubspot 78

Hubspot Cross-Selling Cost Per Thousand CPM 78

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. According to the report, marketing technology and data analytics mastery have emerged as top priorities for CMOs, with 49% emphasizing its importance in 2023.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? In this post, let's review the top strategies you can use to get to know your email subscribers according to research. For HubSpot's Service Blog, the daily email newsletter includes a question of the day. Do buyer persona research.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week. Image via Hubspot Mostly, customers ask these questions through the DMs.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Lake One

APRIL 21, 2020

Startups and HubSpot. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Which Hubs Should I Leverage From HubSpot? Two things we love here at Lake One.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. Download the research here , and keep reading to unpack some of our most important findings. Out of 500+ marketing leaders, 73% reported that they’ve been working remotely for over three months. 39% reported the demand has mostly stayed the same. Shift to more outsourced.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Optinmonster

APRIL 4, 2024

In-depth Reporting : Go with a platform that lets you adopt a data-driven approach. Don’t even consider any Mailchimp alternatives that don’t offer detailed performance reports that let you access the strengths and weaknesses of your campaign. HubSpot HubSpot combines the power of CRM software with email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research.

Research 100

Research Campaigns Tips Content 100

Litmus

FEBRUARY 19, 2020

Our friends at HubSpot have you covered. With statistics from 3,400+ marketers and knowledge from nine leading industry experts, HubSpot’s 2020 Marketing Trends report gives you an overview of the hottest trends across nine marketing channels, including SEO, social media, and, of course, email. Our research revealed that 49.5%

Marketing Report 70

Marketing Report Trends Email Marketing Marketing Budget 70

Hubspot

MARCH 26, 2020

Even if you have an analytics software that tracks a campaign's traffic, engagements, ROI, and other KPIs, you'll likely still need to take time to organize these numbers, analyze them, and come up with an understandable way to report on your projects to your team or clients. How to Streamline Your Reporting Processes with AI.

Marketing AI 79

Marketing AI Budget Programs Work Management Tools 79