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Unlocking Customer Retention in HubSpot

SmartBug Media

Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. Analyze Purchase History Exceptional customer support goes a long way toward improving retention. How Can You Analyze Purchase History in HubSpot?

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. What accessories are they purchasing?

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

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Best Practices for Mastering HubSpot Deal Stages

SmartBug Media

In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. What Are HubSpot Deal Stages? First, let's clarify what HubSpot deal stages are. For thorough details on creating and customizing HubSpot deal stages, you can refer to HubSpot's official guide.

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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Do Blog Posts Actually Lead to Purchases [New Data]

Hubspot

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

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Our Favorite HubSpot Workflows & How to Build Them

SmartBug Media

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For lead routing within HubSpot workflows, we would have a “resellers” page on our website that has links to contact sales to be a reseller. Lead Routing.

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