KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re publishing content, you probably already are, but maybe not optimally. If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% !

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Source: HubSpot. Publish Quality Content Consistently. Another way to look at the customer journey is as a flywheel instead of a funnel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So by creating a strategy for your content, you can easily create and publish consistent content that builds a relationship with your audience. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. wasn't exactly what I dreamt about publishing when obtaining my English degree.). Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Publish your content on social media outlets, especially Google owned business pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader.

SEO 87

SEO Tips SERP Content 87

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. What is PPC? they spend on AdWords. Organic SEO is about 5.66

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Once people search for something on Google, they will see the ratings and reviews on the SERPs. What is User Generated Content? Manage reviews on your Google My Business page.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. publisher" : {. Embedded tags of code (a.k.a.

Organization 78

Organization Marketing Websites Optimization SERP 78

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Strategic-IC

JUNE 25, 2019

Manage and Publish with a Content Management System. A content management system allows you to store, manage and publish your content. Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. WHY IS IT NOT HAPPENING? It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. Here's how it works. And now, Google itself has decided to carry its own torch on that last part -- how it works.

Features 76

Features Google Work Management SERP 76

SmartBug Media

OCTOBER 12, 2020

Has your CEO ever typed a question or product into Google, and your competitor is the top of the search engine results page (SERP), and then you receive an email asking “Why aren’t we first on the list?” Do you want to become an industry leader for your segment? Would you like to know who your hot leads are?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Image Credit: Rand Fishkin. But marketers are eager to “hack” the process. Top Your Competitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

SmartBug Media

DECEMBER 19, 2022

For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both. This is done by referencing the search queries your customers type in on Google.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Starting a blog today won’t get you to the top of the SERP tomorrow—it’s going to take time to build up your subscriber base and keep up (or soar ahead) of your competition, especially if they’ve been blogging for a while.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. Rather than recommending mostly news and recently published content, Google says that Discover pulls in a mix of news and evergreen content, such as photos, videos, recipes, and how-tos. Think again. sites' Google-based traffic.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Once you’ve added the title tags to your other pages, save each page (or publish if using something like WordPress) and upload it to your server.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. When you have a clear goal, it becomes much easier to the pick topics you write about, the blogs where you want to publish, how frequently you write, and so on. What is guest blogging?

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Some blogging platforms, like WordPress and HubSpot, have an option on the toolbar to create header tags, so every time you want to add one, you don't have to dig into the source code or HTML to do so.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. If you do, Google will reward you.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Analyze the competition.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. That's exactly what website indexing does in the context of search engine results pages (SERPs). How much do you know about website indexation? If it's next to nothing, you're not alone.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95