Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. In short, social media helps with link building, which is critical for SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. 12 proven strategies to increase brand awareness with social media.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Zoominfo

FEBRUARY 27, 2021

As the top professional-based social networking platform, it’s a no-brainer that LinkedIn would create a sales intelligence solution to take those connections to the next level. HubSpot Sales Hub. HubSpot Sales Hub drives sales team success by providing a suite of selling solutions. InsideView.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

BOP Design

MARCH 12, 2021

When evaluating your social media strategy, creating and using Instagram may not be at the top of your list. While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies. Connect Your Business Profile. Create a Strategy.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Optimizing your lead capture forms and content to appeal to your ideal customer profile is essential to attracting quality leads. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBug Media

APRIL 6, 2023

If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Find customers and prospects on social media. What networks are they on? What networks do they avoid? Bonus: Check out the profiles of other group members, as well. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. Social Media Examiner ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Boosting Active Prospecting, Outbound Efforts, and Social Selling Inbound leads are not the only way to generate new business. This week's installment comes from Repvue's Founder and CEO, Ryan Walsh.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Dark social. Instead, they rely on their network of peers — which is untrackable. ICPs: Ideal customer profiles.) Lead generation was at an all-time high.

Marketing AI 120

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 120

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

DealSignal

DECEMBER 29, 2023

Unique Features: Access to a vast global database Detailed account and contact profiles Verified emails and phone numbers Social URLs inclusion Tailored for lead generation and sales outreach Personalized marketing strategies Clearbit Alternative: Overview Clearbit stands out in the sales intelligence and B2B marketing world.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. What is sales networking?

Examples 64

Examples Tips Marketing Analytics Tools Network Marketing 64

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. The professional social network. There''s no fluff on the professional network; there are no pictures of other peoples’ babies or memes of what their cats can or can’t has.

Banners 28

Banners Hubspot Profiling Linkedin 28

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

FunnelEnvy

MAY 29, 2023

Depending on your settings, Google may automatically create a new instance of your old profile into the new GA4 platform. If possible, try to get ahead of this deadline and migrate your profiles before Google does it for you. The new version of Google Analytics can track user data on external apps and social media platforms.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Automation capabilities Look for tools that automate some of the more tedious tasks, such as social media scheduling or newsletter sending.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

OCTOBER 12, 2022

The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

Only B2B

JUNE 27, 2023

Utilize Multiple Communication Channels: Adopt a multi-channel approach, including phone calls, emails, social media, and networking events. Referral Programs: Leverage the power of referrals by incentivizing existing clients or contacts to refer you to their network. A survey by Gong.io

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Hopin is an all-in-one platform for planning virtual conferences, offering everything from a virtual reception to breakout sessions, a mainstage, and networking events. Virtual Conferencing Tools. Image Source. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Many high-profile brands have relied on inbound marketing as part of their success strategy. Share content on social media, Quora, and so on.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Only B2B

DECEMBER 29, 2022

HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. Social Selling. Another effective lead-generation tactic for 2023 is social selling, which involves leveraging social media to expand your sales funnel and produce leads. Social selling is a long-term endeavour.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

JUNE 21, 2021

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential. HubSpot Community. About 41% of Black-owned businesses in the U.S. The Gathering Spot. HelloSeven. Somewhere Good.

Communities 72

Communities Paid Search Agency Network Marketing Barriers 72

SalesIntel

NOVEMBER 16, 2021

Hubspot is an inbound marketing and sales platform that assists businesses in changing the way they communicate with accounts to maximize interested and engaged prospects. Analyze your data concerning your sales plan and desired customer profile. You’ll need the right account-based selling tools if you want to see results. .

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Televerde

AUGUST 23, 2021

Martech tools focus on different lead generation tactics like tracking web traffic, automated lead-gen triggers, and social proof notifications. The tool is based on the idea of leads generated by social proof, or the idea that normative behavior (in other words, the way most other people behave or act) influences individual actions.

Sales Management 86

Sales Management Lead Generation Generation Tools 86