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5 Ways to Build a Positive Brand Association [+ Examples]

Hubspot

Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. Wikipedia – Information, biography. The hope is that the associations made with your brand are both accurate and positive.

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B2B SEO:  Topic Clusters, Not Keywords

Envy

Why do Wikipedia and Wiki pages usually come up first in your searches? The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. Search engines love this!

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Unriddled: The Tech News You Need, SXSW Edition

Hubspot

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around.

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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. 3) Make your content accessible: Wikipedia-like entry points and (gasp!) To establish that kind of domain authority, Booth said you need to “become the Wikipedia of your industry.” . What happens when you treat your blog like a media site.

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia. Indispensable Grading Tools to Fine-Tune Your Marketing. It will even gauge sentiment.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2% The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.