Vidyard

JUNE 15, 2020

A blunt email that earned a positive response becomes even more poignant as others use, iterate, and improve it. Tactics that don’t go viral within the sales culture underperform. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Oktopost

JUNE 14, 2021

These SEO techniques also create a positive cycle of adding a value-added component to your marketing. . This process also creates further demand because of how you have already engaged in exchanging with them, creating a positive feedback loop. What is a Viral Contest? How Can I Get More Traffic?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Navigate the Channel

JANUARY 8, 2024

If each channel isn’t connected and experiences aren’t personalized, customers may lose interest and switch to a brand that provides more positive interactions. This educational content not only builds trust, but it positions the brand as an expert in its field. Your messaging not only needs to be consistent, but also engaging.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 26, 2024

Regularly publishing insightful content positions your brand as an industry thought leader , enhancing credibility and authority in your field while keeping you top of mind for when the business is ready to buy your product or service. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?”

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. In 2014, the ALS ice bucket challenge went viral. Start hyperlocal.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. Yamini Rangan - CEO, HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Navigate the Channel

MAY 24, 2023

HubSpot has a good beginner’s guide you can access here. In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. Use these people. How can testimonials help in the product launch?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

JULY 20, 2016

It was truly viral content at its best, and the site that sold the dress reaped the benefits: Their organic traffic increased by 420 %, and sales of the dress saw a whopping 560 % increase. The results revealed the top 10 emotions for viral images as shown below: An obvious trend? Arousal ranges from excitement to relaxation.

Viral Marketing 28

Viral Marketing Analysis Content Youtube 28

Huptech Web

JANUARY 29, 2024

In addition, good growth markеting helps to еstablish brand awareness and a positive reputation, supporting word-of-mouth rеfеrrals and brand advocacy. To accomplish this, they use tactics like viral marketing, lеvеraging еxisting platforms in unconvеntional ways, and making innovativе product twеaks to spur rapid growth.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Hubspot

APRIL 17, 2019

Evoke positive emotions. What we’ve discovered at HubSpot is that an effective video hook visually engages viewers and previews the video’s core message. Evoke positive emotions. Video Marketing Tips. Hook your audience. Tell stories. Make your videos "sticky". Rely on visuals. Add appropriate soundtracks to your videos.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Vidyard

JUNE 15, 2020

A blunt email that earned a positive response becomes even more poignant as others use, iterate, and improve it. Dan Wardle Vidyard VP of Revenue Tactics that don’t go viral within the sales culture underperform. Great sales teams are constantly chattering and sharing like bees building a honeycomb of deals.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Martech Advisor

MARCH 22, 2020

According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. Web content with virality factor. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. The hype he created has led 1.5 million to pre-order the vehicle. And the truck is not even launched yet!

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Brandpoint

SEPTEMBER 16, 2019

So if well-known sites are posting decent content about your brand, people are going to believe them and think of your brand in a positive light. The flywheel is, as Jon Dick of HubSpot explains, a “circular process where customers feed growth.” This is great for generating buzz and a positive reputation.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. George’s Linkedin profile will make you a Hubspot expert. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

SEPTEMBER 5, 2023

Where AI might struggle to adapt to sudden market changes or jump on viral moments, a human marketer can pivot as needed to seize opportunity. In the always-evolving marketing landscape, staying updated and prioritizing original research isn’t a luxury; it's a necessity if you want to be relevant and well positioned. Want extra credit?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Vidyard

OCTOBER 27, 2019

Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. Some emotions are more effective than others for driving certain types of actions, according to HubSpot : Happiness leads to sharing.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Hubspot

OCTOBER 19, 2018

Much of the time, that engagement results in a post going viral -- that is, LinkedIn members engage with certain posts to the point where the content earns "tens of millions" of likes, comments, and reshares. On the surface, that seems like a positive development. So, LinkedIn formulated a solution.

Linkedin 77

Linkedin Lead Ranking Allocation Lead Scoring 77

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. The list goes on. Website Performance Data (2015 vs 2020).

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Sprout Social

NOVEMBER 11, 2021

Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Scenario: Like winning the lottery, one of your products just went viral on a TikTok about simple life hacks. Reviews, positive or negative, come in at any time. Q: How do you monitor, manage and respond to reviews across different websites? .

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Contently

DECEMBER 12, 2018

Now, five years later, they’re ascending to powerful leadership positions. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Webbiquity

JUNE 6, 2012

No speeches, no (terribly) controversial positions, no fundraising (thankfully), just your chance to acknowledge your favorite marketing blogs. HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Best Viral Marketing Blog nominees.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. We have the HubSpot Academy , Asana Academy , etc. . Calculators. They are undoubtedly one of the best lead magnets you can try out.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Hubspot

JUNE 30, 2014

Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. When we analyze the most viral YouTube videos of 2013, we begin to see this theory in action: Prancercise Workout. The Most Viral Emotions. Gas Pump Karaoke.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Buffer

AUGUST 4, 2022

She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. I think I'm more transparent relative to at least the average creator, because I see the space as positive-sum. And hopefully, it's more positive than negative.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Buzz Marketing. Inbound Marketing. Partner Marketing. Personalized Marketing. Product Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Brandpoint

NOVEMBER 10, 2020

Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. This year, we are extremely bearish on virtual conferences. We see no value in that.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Hubspot

NOVEMBER 13, 2023

On the other hand, attractive and resilient packaging generates positive word-of-mouth (free advertising, yay!), Add little details in your packaging elements, like customized wrappers, tissue paper, custom tape, unique colors, and smells to boost the likelihood your packaging will go viral on social media. Happy Packaging!

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

Vidyard

OCTOBER 27, 2019

Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. At the end of the day, you’re still talking to people: Making them laugh makes you more memorable and creates a positive association with your brand.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

SmartBug Media

JANUARY 30, 2019

My profile headline says, “ Marketing Consultant at SmartBug Media | #1 Rated HubSpot Partner ”. Write two to three sentences about each of your previous positions focusing on what you achieved during your time at that company, not just what kept you busy. You may be surprised by which posts go viral and which get crickets.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can leave a response , or trackback from your own site.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

SEPTEMBER 5, 2019

Have you established your brand's position on the hard-hitting issues that are plaguing your industry? But remember, people have a way of finding out the juicy details, so try to make sure the positive information outweighs the negative. They can then invite their community of influencers, and help it go viral.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Buffer

JULY 29, 2019

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia. BuzzFeed’s Viral Lift. Indispensable Grading Tools to Fine-Tune Your Marketing.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Image source: HubSpot. On the other hand, the main goal of marketing is to drive sales.".

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95