Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 97

Media Brand Identity Branding Storytelling 97

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. You want them to appeal to the majority of your target audience, whether by the position they hold, the size of their business, or the kinds of issues they have solved.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Hubspot

FEBRUARY 20, 2019

Trust and transparency are fundamental to business success. A host of factors improve trust in the workplace -- from diversity and inclusion to individual leaders being more open and transparent with their teams. Build transparency into culture. Embracing transparency requires leaders to openly share both good and bad news.

Transparency 78

Transparency Ad Building Work Management Positioning 78

Customer Experience Matrix

AUGUST 26, 2014

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. Marketo has made great strides in bringing it down since their S-1.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Keep Being Transparent: If People Can't Find It on Your Site, They'll Find It Elsewhere. Keep Being Transparent: If People Can't Find It on Your Site, They'll Find It Elsewhere. Welcome to 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

KoMarketing Associates

JANUARY 19, 2022

I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. LinkedIn, Twitter. Quickbase.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. This leader’s transparency about handling issues like data security further cements her company’s credibility and shows they value customers. What is thought leadership again? In your inbox.

Thought Leadership 129

Thought Leadership Work Management Marketing Management Opinions 129

SmartBug Media

JANUARY 31, 2024

Clutter-free menus, intuitive pathways, and easily accessible information contribute to a positive user experience—and increase the likelihood of lead conversion. One element of effective design is transparent pricing modules that provide website visitors with clear and concise information.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Marketing Insider Group

JULY 14, 2020

They mainly want three things: speed, transparency, and expertise. Be transparent about stock and shipping. It’s important to be transparent to your customers so they know what to expect from you. For instance, HubSpot made their conversational marketing tool for free. Be proactive. Look after your community.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Hubspot

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. Create space for open and transparent feedback. Community-led growth will be the play in 2024. And I can’t wait.”

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72

Hubspot

OCTOBER 15, 2019

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". At HubSpot, the answer is yes.

Hubspot 76

Hubspot Work Management Tips Video Marketing 76

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

JUNE 1, 2022

65 percent of all consumers find a positive experience with a brand to be more influential than great advertising. If you’re looking for inspiration, here are a few examples of brands that are leading the pack in customer centricity: HubSpot. 86 percent of users are inclined to pay more for a great customer experience.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Hubspot

MAY 6, 2020

Free, live educational programming is a great way to position your brand as a thought leader. For instance, at HubSpot we often post educational content on our Facebook page, like the example below: By going live, you're adding an extra level of authenticity and connection.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Hubspot

JULY 11, 2017

Here at HubSpot, we take culture pretty seriously. I had been thinking a lot about mobile, and how it could play a role in our inbound recruiting efforts at HubSpot. Tell us about your order from India Quality Restaurant," I wanted to know: How could we recreate that kind of seamless experience for HubSpot’s candidates?

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

Martech

APRIL 26, 2023

Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition. A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. And what’s the secret sauce to SEO success?

Link Building 104

Link Building Advertising Agencies Ad Building Tips 104

Martech

AUGUST 6, 2021

A savvy reference checker will employ a variety of different approaches and questions to obtain a richer and more transparent view of potential suppliers,” he writes. Hubspot CEO steps down . While he has made a full recovery, the break gave him an opportunity to think how he could best support HubSpot moving forward.

Work Management 106

Work Management Marketing Management Paid Search Agency Companies 106

Hubspot

JULY 4, 2018

Over the past week, the social media has experienced a number of ups and downs, starting with the announcement of new transparency efforts that allow users to view a Page's active ads, as well as additional information about the Page (even if it isn't running any ads). Read full story >> 4. Fun With Virtual Reality.

Amazon 65

Amazon Transparency Facebook Privacy 65

Navigate the Channel

JANUARY 8, 2024

If each channel isn’t connected and experiences aren’t personalized, customers may lose interest and switch to a brand that provides more positive interactions. Transparency: Brands that openly share their values, practices, and challenges build transparency, which is increasingly important to today’s socially conscious consumers.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

JANUARY 4, 2024

In this article, experts from HubSpot, Belkins Agency, and more share powerful tactics they resort to stay upbeat. Poor customer experience HubSpot's research suggests that poor customer service can drive away potential sales. You can’t seem to get into a groove, and frustration is becoming all too familiar of an emotion.

Top of Funnel 73

Top of Funnel Work Management Marketing Management Paid Search Agency 73

Hubspot

FEBRUARY 23, 2021

It's also armed us with the ability to elevate our brand's position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.". Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SmartBug Media

SEPTEMBER 20, 2023

Guest author Rachel Dong is an associate marketing manager on the SEO team at HubSpot How did SmartBug, a full service digital agency and an elite HubSpot partner, go from a company of one employee to 200 strong—and do so while being completely remote? This includes business transparency.

Curation 59

Curation Paid Search Agency Advertising Agencies Fulfillment 59

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Hubspot

NOVEMBER 8, 2023

Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. This shared accountability promotes a culture of transparency, trust, and continuous improvement.

Work Management 65

Work Management Lead Ranking Allocation Hubspot 65

Martech

AUGUST 16, 2023

This requires transparent and comprehensive information from vendors. While there are a number of ways to implement these ideas, I’ve spent the bulk of my career helping teams leverage a marketing platform like HubSpot to architect and deliver remarkable customer experiences. What can you do to improve sales experience consistency?

Ideal Customer Profiles 94

Ideal Customer Profiles Work Management Marketing Management B2B 94

SmartBug Media

JULY 21, 2021

Whether you have a revenue operations team or team members appointed to revenue operations, HubSpot Operations Hub is a great option to accomplish these goals. Although HubSpot Operations Hub is a great platform, there are still challenges you will face when centralizing operations in HubSpot’s customer relationship management (CRM) system.

CRM 98

CRM Enterprise Management Work Management Marketing Management 98

Zoominfo

JUNE 19, 2022

Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. Katie Burke, Hubspot ’s Chief People Officer, posted a thoughtful LinkedIn post about how allies should think about Pride Month and support their LGBTQ+ peers.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Hubspot

JANUARY 23, 2024

For Kathleen Rush , Sales Manager at HubSpot, it starts by approaching conversations with genuine curiosity. For Dan Tyre , Sales Director at HubSpot, specificity is key. Among sales reps who upsell, a staggering 60% agree that AI will make it easier to upsell, according to HubSpot's 2024 State of Sales Report.

Marketing & Strategy 59

Marketing & Strategy Marketing Proposals Marketing Management Transparency 59

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. When you look more deeply into delivering customer satisfaction, trust and transparency emerge as watchwords. Customer Acquisition Cost (CAC).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Webbiquity

FEBRUARY 16, 2021

HubSpot: Lay a Bet on Instagram Video Marketing. HubSpot often uses Instagram video marketing to raise brand awareness and interact with customers. To address the concerns of potential customers and spark interest in your product/service, encourage your loyal customers to share their positive feedback with your followers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

MARCH 2, 2020

Today, I work with a diverse team to develop creative content for the HubSpot Blog. To me, HubSpot symbolizes what researchers call the "workplace of the future."But But HubSpot isn't the only workplace changing to support a more modern idea of work. Wages could become more transparent. And, I'm not the only one.

Marketing AI 97

Marketing AI Paid Search Agency Planning Work Management 97

Oktopost

FEBRUARY 28, 2022

This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Oktopost

APRIL 26, 2021

Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Excited and engaged customers may engage more often, share your material, and, most importantly, tell others of their positive experience.

Social Media 156

Social Media Media Ad Exchange Work Management 156

DealSignal

JANUARY 28, 2024

In terms of quality, DealSignal’s advanced technology and high accuracy rate might position us as a superior choice for businesses that prioritize precision in their data intelligence needs. SalesIntel: Native integrations with popular CRMs like Salesforce, HubSpot, Pipedrive, and Zoho. Complies with GDPR and CCPA regulations.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 87% of marketers say that video has a director and positive impact on sales. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Valasys

SEPTEMBER 22, 2023

B2B influencer marketing is effective for reaching niche B2B audiences, establishing credibility, and positioning businesses as industry leaders. Neil Patel’s expertise in digital marketing aligns seamlessly with HubSpot’s mission to empower businesses with inbound strategies.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52