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HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. hours on the app every day.

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Unlocking Customer Retention in HubSpot

SmartBug Media

Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year. How much money you should spend on trade shows depends on factors such as industry, target audience, and event frequency. Understanding cost breakdowns stresses the importance of attentive budgeting.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” It’s already been banned in India.

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21 Signs Your Buyer Is a Poor Fit [Sales Process Checklist], According to HubSpot's Former Sales Director

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. The prospect responds with emotions rather than facts (this can be a negative or positive response, but usually indicates that the prospect doesn’t know enough about company priorities to make a decision.)

Hubspot 80
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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot's Sales Director

Hubspot

Overly enthusiastic language Part of a salesperson’s job is to stay positive. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales. As a salesperson, the only two things you can control in your job are how you spend your time and how you communicate with prospects.

Hubspot 79
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The Plain English Guide to Return on Ad Spend (ROAS)

Hubspot

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). The goal of your ads campaign, of course, will be to generate a positive return on your ad spend. However, how can you determine what that ad spend should be? In fact, they might not spend money for months.

ROAS 91