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5 Easy Tips to Create Video Screencasts Like a Pro

Hubspot

One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen. Check out a recent screencast I created to explain HubSpot's email marketing software. A screencast is both easy to create and can serve as a great complement to a sea of text on a web page.

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Why Your Business Should Leave Video Voicemails

Conductor

5) Beam positivity. It’s easier to relate to friendly people with positive attitudes, and it’s easier to communicate this with video than with text, where it can sometimes be difficult to read tone. Hubspot also shows that marketers who use video voicemails grow revenue 49% faster than those who don’t. 6) Have a call to action.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

This makes determining how to position your website content to ensure that it speaks to the right audience and in the right way a priority. Littauer sends each website owner a document outlining the problems of the website and a screencast of him reviewing the site. Here's what Littauer had to say about HubSpot's website.

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

Ultimately, you want your products in front of more qualified people and placing your blog on your own site with internal links to your products has more of a net positive SEO impact than an off-domain blog. Are screencasts (video or audio) on the site really effective in engaging potential customers? Connect with HubSpot :

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The Ultimate Guide to Creating and Using a Sales Playbook

Hubspot

Product Marketing needs a seat at the table too, since their team is well-versed in your buyer personas, product messaging, position in the market, etc. In this section, upload or link to recordings or screencasts of high-quality meetings. Bring in subject matter experts as well.

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Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

ClearVoice

It will also require making some decisions, such as whether or not to position your teamlancing firm as a “jack of all trades” or “master of one.” This allows freelancers to not only tailor their sales approach and determine which master skills they should position at the forefront of their pitch but also drive value to clients’ needs.

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8 How-To Videos We Love (and Why)

Hubspot

It gives the viewer a chuckle, and research shows that content that elicits strong positive feelings makes the material more memorable and sticky. The meat of the video consists of a screencast of someone using the Asana calendar tool, but these branding details bring life to what would otherwise be a rather boring video.